Branding Yourself In A Noisy World

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With all the social media applications, the noise is staggering. Learn how to be more effective in managing your personal brand and your signal to noise ration.

With all the social media applications, the noise is staggering. Learn how to be more effective in managing your personal brand and your signal to noise ration.

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  • Ben welcome This is my wife Sandy Blanquera

Transcript

  • 1. Branding Yourself in a Noisy World Sandy Blanquera , Principal, Social Boomerang Founder, Awesome Women in Business Founder, TechLife Ben Blanquera, Director, Progressive Medial Founder, TechLife Awesome Women in Business
  • 2. Intros and a little warming up
    • Questions to the group
      • What is personal branding?
      • Why is it important?
      • What are some key questions that you have?
  • 3. A decade of personal branding
    • From the blog of Dan Schwabel, branding expert
  • 4.
    • “ For most branding campaigns, the first step is visibility. If you're General Motors, that usually means a full flight of TV and print ads designed to get billions of "impressions" of your brand in front of the consuming public. If you're brand You, you've got the same need for visibility.” Tom Peters
  • 5.
    • Accidental Branding…
    • I will always cherish
    • the positive
    • initial misconceptions
    • I had about you .
  • 6. The basic equation
    • Power of personal brand =
      • Function of (Social Capital,
      • Signal to noise ratio, Channel selection)
  • 7. Don’t go Bowling Alone
  • 8.
    • Social Capital =
    • Community Strength +
    • Network Cohesiveness +
    • Intensity of Engagement +
    • Brand reputation
  • 9.
    • Community Strength +
    • Actively network using social media
    • Actively network offline
    • Look for shared values/interests
    • 2 way exchange
    • Hone networking skills
    • Use multiple connection strategies
  • 10.
    • Network Cohesiveness +
    • Connect with same people on multiple sites
    • Have consistent contact
    • Add value; give more than you get
    • Connect resources to each other
  • 11.
    • Intensity of Engagement +
    • Connect often
    • Look for reasons to connect
    • Add energy to conversations immediately
    • Ask questions – be interested
  • 12.
    • Brand reputation
    • Have a targeted focus for brand
    • Proliferate your brand
    • Be distinctive
    • Be transparent
    • Get feedback and redefine
    • Don’t get stuck on one negative event
    • Manage issues openly and quickly
    • Work with a mentor
  • 13.
    • Why use Social Media to build your brand?
  • 14.
    • How big is your boomerang?
    Before During After Traditional Marketing Impact Campaign 1 Before During After Traditional Marketing Impact Campaign 2 Before During After Social Media Marketing Impact Campaign 1 Before During After Social Media Marketing Impact Campaign 2
  • 15. What is your signal to noise ratio?
  • 16.
    • Signal-to-Noise Ratio The ratio
    • of your signal’s power
    • to the noise power
    • corrupting and interrupting
    • your signal.
  • 17.
    • Social media inundates us with data. Your signal has to penetrate the noise
    • Create a targeted audience
    • Make your message something people will choose to listen to
    • Higher endorsements = greater success
    • Work the channels to find best demographics and speed to connect
    • Connect with your audience many ways = personal, business, shared cause or value
    • Repetitive messaging
    • Messaging at best times
  • 18. Channel characteristics
  • 19.
    • Channel consideration
    • WWW Reach
    • Size of population
    • Demographics
    • Growth and adoption rates
    • Nature of interaction
  • 20.
    • In 1994 Time Magazine explained…
    • “ The Internet will never go mainstream.”
  • 21.
    • Personal branding has been called a fad,
    • but 12 years later,
    • personal branding is
    • growing stronger with the advent of social media. Personal branding is
    • more important than ever.
    • Ben and Sandy Blanquera