Branding Yourself In A Noisy World


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With all the social media applications, the noise is staggering. Learn how to be more effective in managing your personal brand and your signal to noise ration.

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  • Ben welcome This is my wife Sandy Blanquera
  • Branding Yourself In A Noisy World

    1. 1. Branding Yourself in a Noisy World Sandy Blanquera , Principal, Social Boomerang Founder, Awesome Women in Business Founder, TechLife Ben Blanquera, Director, Progressive Medial Founder, TechLife Awesome Women in Business
    2. 2. Intros and a little warming up <ul><li>Questions to the group </li></ul><ul><ul><li>What is personal branding? </li></ul></ul><ul><ul><li>Why is it important? </li></ul></ul><ul><ul><li>What are some key questions that you have? </li></ul></ul>
    3. 3. A decade of personal branding <ul><li>From the blog of Dan Schwabel, branding expert </li></ul>
    4. 4. <ul><li>“ For most branding campaigns, the first step is visibility. If you're General Motors, that usually means a full flight of TV and print ads designed to get billions of &quot;impressions&quot; of your brand in front of the consuming public. If you're brand You, you've got the same need for visibility.” Tom Peters </li></ul>
    5. 5. <ul><li>Accidental Branding… </li></ul><ul><li>I will always cherish </li></ul><ul><li>the positive </li></ul><ul><li>initial misconceptions </li></ul><ul><li>I had about you . </li></ul>
    6. 6. The basic equation <ul><li>Power of personal brand = </li></ul><ul><ul><li>Function of (Social Capital, </li></ul></ul><ul><ul><li>Signal to noise ratio, Channel selection) </li></ul></ul>
    7. 7. Don’t go Bowling Alone
    8. 8. <ul><li>Social Capital = </li></ul><ul><li>Community Strength + </li></ul><ul><li>Network Cohesiveness + </li></ul><ul><li>Intensity of Engagement + </li></ul><ul><li>Brand reputation </li></ul>
    9. 9. <ul><li>Community Strength + </li></ul><ul><li>Actively network using social media </li></ul><ul><li>Actively network offline </li></ul><ul><li>Look for shared values/interests </li></ul><ul><li>2 way exchange </li></ul><ul><li>Hone networking skills </li></ul><ul><li>Use multiple connection strategies </li></ul>
    10. 10. <ul><li>Network Cohesiveness + </li></ul><ul><li>Connect with same people on multiple sites </li></ul><ul><li>Have consistent contact </li></ul><ul><li>Add value; give more than you get </li></ul><ul><li>Connect resources to each other </li></ul>
    11. 11. <ul><li>Intensity of Engagement + </li></ul><ul><li>Connect often </li></ul><ul><li>Look for reasons to connect </li></ul><ul><li>Add energy to conversations immediately </li></ul><ul><li>Ask questions – be interested </li></ul>
    12. 12. <ul><li>Brand reputation </li></ul><ul><li>Have a targeted focus for brand </li></ul><ul><li>Proliferate your brand </li></ul><ul><li>Be distinctive </li></ul><ul><li>Be transparent </li></ul><ul><li>Get feedback and redefine </li></ul><ul><li>Don’t get stuck on one negative event </li></ul><ul><li>Manage issues openly and quickly </li></ul><ul><li>Work with a mentor </li></ul>
    13. 13. <ul><li>Why use Social Media to build your brand? </li></ul>
    14. 14. <ul><li>How big is your boomerang? </li></ul>Before During After Traditional Marketing Impact Campaign 1 Before During After Traditional Marketing Impact Campaign 2 Before During After Social Media Marketing Impact Campaign 1 Before During After Social Media Marketing Impact Campaign 2
    15. 15. What is your signal to noise ratio?
    16. 16. <ul><li>Signal-to-Noise Ratio The ratio </li></ul><ul><li>of your signal’s power </li></ul><ul><li>to the noise power </li></ul><ul><li>corrupting and interrupting </li></ul><ul><li>your signal. </li></ul>
    17. 17. <ul><li>Social media inundates us with data. Your signal has to penetrate the noise </li></ul><ul><li>Create a targeted audience </li></ul><ul><li>Make your message something people will choose to listen to </li></ul><ul><li>Higher endorsements = greater success </li></ul><ul><li>Work the channels to find best demographics and speed to connect </li></ul><ul><li>Connect with your audience many ways = personal, business, shared cause or value </li></ul><ul><li>Repetitive messaging </li></ul><ul><li>Messaging at best times </li></ul>
    18. 18. Channel characteristics
    19. 19. <ul><li>Channel consideration </li></ul><ul><li>WWW Reach </li></ul><ul><li>Size of population </li></ul><ul><li>Demographics </li></ul><ul><li>Growth and adoption rates </li></ul><ul><li>Nature of interaction </li></ul>
    20. 20. <ul><li>In 1994 Time Magazine explained… </li></ul><ul><li>“ The Internet will never go mainstream.” </li></ul>
    21. 21. <ul><li>Personal branding has been called a fad, </li></ul><ul><li>but 12 years later, </li></ul><ul><li>personal branding is </li></ul><ul><li>growing stronger with the advent of social media. Personal branding is </li></ul><ul><li>more important than ever. </li></ul><ul><li>Ben and Sandy Blanquera </li></ul>