Genesis of the Idea
Business Model Canvas
Assumption of Customer Pain                       200+                                              People wereParking is ...
Business Model Canvas
Assumption of Customer Pain                        200+                                              People wereParking is...
Business Model Canvas
Customer Survey/Validation• How much more would you be willing to pay  to have a guaranteed close parking spot in the  are...
Assumption of Pain                        200+                                              People wereParking is a pain! ...
Expert Validation• Tom Lombardi and Greg Bessoni  – Online parking reservation experts     Partnered    with me and       ...
Business Model Canvas
New Assumptions                    30+ ParkingParking lots will      Lots           Yes! Lots have      Bigger Painpost sp...
Industry Validation
Business Model Canvas
Business Model Canvas
MVP Validation                         All Pro                         Parking                      30+ personStarted with...
Business Model Canvas
Business Model Canvas
Our Model                                                     15% of Price$5 Reservation                                  ...
Go to Market Strategy & Validation                    25+ years Talked to Tom   Lombardi,       experienceindustry expert....
Go to Market Strategy & Validation Tom and Greg’sAffilate Networks                               3,000 Affiliates
Go to Market Strategy & Validation                     Focus                    group of                   30+ people   Cu...
Market Size               $8.2 Billion USA Parking IndustryTAMSAM                $4.5 Billion Parking                   Fa...
Competitors      High                   ParkingCarma                                   ClickandParkUsability              ...
Revenue Projections                               Revenue           $20           $18           $16           $14         ...
•2 Partners      •30+ Parking lots     •50+ Reservations     •Working Website•Validated Revenue Model
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  • 80% positive response
  • 75% positive response
  • 20% response rate
  • Xoom park bmc_international_new_sp [autosaved]

    1. 1. Genesis of the Idea
    2. 2. Business Model Canvas
    3. 3. Assumption of Customer Pain 200+ People wereParking is a pain! customers People DO want Bigger Pain even more People want a a guaranteed frustrated with guaranteed spot & would parking at big parking spot. reserve online. events. 80% positive response
    4. 4. Business Model Canvas
    5. 5. Assumption of Customer Pain 200+ People wereParking is a pain! customers People DO want Bigger Pain even more People want a a guaranteed frustrated with guaranteed spot & would parking at big parking spot. reserve online. events. People will pay Surveyed 75+ extra to have a Customers People will not great, only pay more, they will pay a lot Validated! guaranteed parking spot. more! ($9+)
    6. 6. Business Model Canvas
    7. 7. Customer Survey/Validation• How much more would you be willing to pay to have a guaranteed close parking spot in the arenas lot or near the arena? – On average- $9.33 – Max of $27.00 8
    8. 8. Assumption of Pain 200+ People wereParking is a pain! customers People DO want Bigger Pain even more People want a a guaranteed frustrated with guaranteed spot & would parking at big parking spot. reserve online. events. People will pay Surveyed 75+ extra to have a Customers People will not great, only pay more, they will pay a lot Validated! guaranteed parking spot. more! ($9+) 30+ People It is difficult toPeople who have get a mass We needed toextra spaces will number of find a new post spots and people to post solution. make money. enough parking spots.
    9. 9. Expert Validation• Tom Lombardi and Greg Bessoni – Online parking reservation experts Partnered with me and put up capital.
    10. 10. Business Model Canvas
    11. 11. New Assumptions 30+ ParkingParking lots will Lots Yes! Lots have Bigger Painpost spots online been looking for so that people ways to increase can reserve revenue and fill them. up lots. 75% positive response 20% of cash goes missing. Electronic 30+ Parking payments in Lotsadvance through Loved it! Would an online pay about 15% of Validated! reservation posted price. system.
    12. 12. Industry Validation
    13. 13. Business Model Canvas
    14. 14. Business Model Canvas
    15. 15. MVP Validation All Pro Parking 30+ personStarted with a Easier ways to Search process very basic (30 lots) focus group post parking & was too hard. reservation track Wanted mobile system. reservations. site as well. All Pro Parking’s Customers With no marketing- Made it even Fixed search, 50 reservations easier to post cleaned up site, in just a few and track mobile site in the months. parking. works.
    16. 16. Business Model Canvas
    17. 17. Business Model Canvas
    18. 18. Our Model 15% of Price$5 Reservation Paid Fee XoomPark We estimate being able to collect about $8 per reservation
    19. 19. Go to Market Strategy & Validation 25+ years Talked to Tom Lombardi, experienceindustry expert. Over 250 lots throughout Lots located all over West Eastern US. Coast and Texas Lots located throughout Parking lots in all 50 states Florida and in Dallas,TX
    20. 20. Go to Market Strategy & Validation Tom and Greg’sAffilate Networks 3,000 Affiliates
    21. 21. Go to Market Strategy & Validation Focus group of 30+ people Customer’srecommendations for the future
    22. 22. Market Size $8.2 Billion USA Parking IndustryTAMSAM $4.5 Billion Parking Facility/ManagementTargetMarket $1.4 Billion Event ParkingApex $240,000 Buffalo and Atlanta
    23. 23. Competitors High ParkingCarma ClickandParkUsability GottaPark Parkwhiz Low Low High Reliability
    24. 24. Revenue Projections Revenue $20 $18 $16 $14 $12Revenue in $10 Millions $8 $6 $4 $2 $0 Year 1 Year 2 Year 3 Year 4 70% Gross Profit Margin
    25. 25. •2 Partners •30+ Parking lots •50+ Reservations •Working Website•Validated Revenue Model
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