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YES    Did you    NO
      make VC’s
       money?
Did you    NO
make VC’s
 money?


                  Are you
                 famous?
Did you      NO
    make VC’s
     money?


                  YES    Are you
                        famous?
VC Meeting with
    partner
Did you      NO
    make VC’s
     money?


                           Are you
                          famous?
VC Meeting with
    partner
                        NO

                  YES    Referred by
                        someone they
VC Meeting with            know?
   associate
Did you      NO
    make VC’s
     money?


                           Are you
                          famous?
VC Meeting with
    partner
                         NO

                         Referred by
                          someone
VC Meeting with          they know?
   associate
                         NO

                  YES
                        Have product /
                         market fit?
Did you          NO
         make VC’s
          money?


                                   Are you
                                  famous?
     VC Meeting with
         partner
                                 NO

                                 Referred by
                                  someone
     VC Meeting with             they know?
        associate
                                 NO


                                Have product /
                                 market fit?
Get Out of the Building!
Customer Development            NO
YES         Did you          NO
           make VC’s
            money?


                             YES     Are you
                                    famous?
       VC Meeting with
           partner
                                   NO

                             YES   Referred by
                                    someone
       VC Meeting with             they know?
          associate
                                   NO

                             YES      Have
                                   product/m
                                    arket fit?
  Get Out of the Building!
  Customer Development             NO
YES             Did you          NO
                           make VC’s
                            money?

newco. in                                    YES
the same                                             Are you
 space?                                             famous?
                       VC Meeting with
                           partner
                                                   NO

                                             YES   Referred by
                                                    someone
                       VC Meeting with             they know?
                          associate
                                                   NO

                                             YES      Have
                                                   product/m
                                                    arket fit?
                  Get Out of the Building!
                  Customer Development             NO
YES             Did you          NO
                            make VC’s
                             money?

newco. in   YES                               YES
the same                                              Are you
 space?                                              famous?
                        VC Meeting with
                            partner
                                                    NO

                                              YES   Referred by
                                                     someone
                        VC Meeting with             they know?
                           associate
                                                    NO

                                              YES      Have
                                                    product/m
                                                     arket fit?
                   Get Out of the Building!
                   Customer Development             NO
YES             Did you          NO
                                make VC’s
                                 money?

  newco. in     YES                               YES
  the same                                                Are you
   space?                                                famous?
                            VC Meeting with
         NO                     partner
                                                        NO

Did you make                                      YES   Referred by
them a lot of                                            someone
   money?                   VC Meeting with             they know?
                               associate
                                                        NO

                                                  YES      Have
                                                        product/m
                                                         arket fit?
                       Get Out of the Building!
                       Customer Development             NO
YES             Did you          NO
                                make VC’s
                                 money?

  newco. in                                       YES
  the same                                                Are you
   space?                                                famous?
                            VC Meeting with
         NO                     partner
                                                        NO

Did you make    YES                               YES   Referred by
them a lot of                                            someone
   money?                   VC Meeting with             they know?
                               associate
                                                        NO

                                                  YES      Have
                                                        product/m
                                                         arket fit?
                       Get Out of the Building!
                       Customer Development             NO
YES             Did you          NO
                                make VC’s
                                 money?

   newco. in                                      YES
   the same                                               Are you
    space?                                               famous?
                            VC Meeting with
         NO                     partner
                                                        NO

   Did you
                                                  YES   Referred by
  make them
                                                         someone
   a lot of                 VC Meeting with             they know?
   money?                      associate
        NO                                              NO

                                                  YES      Have
Have product /
 market fit?                                            product/m
                                                         arket fit?
                       Get Out of the Building!
                       Customer Development             NO
YES             Did you          NO
                                 make VC’s
                                  money?

   newco. in                                       YES
   the same                                                Are you
    space?                                                famous?
                             VC Meeting with
         NO                      partner
                                                         NO

   Did you
                                                   YES   Referred by
  make them
                                                          someone
   a lot of                  VC Meeting with             they know?
   money?                       associate
        NO                                               NO

                 YES                               YES      Have
Have product /
 market fit?                                             product/m
                                                          arket fit?
                        Get Out of the Building!
                        Customer Development             NO
YES             Did you          NO
                                 make VC’s
                                  money?

   newco. in     YES                               YES
   the same                                                Are you
    space?                                                famous?
                             VC Meeting with
         NO                      partner
                                                         NO

   Did you
                 YES                               YES   Referred by
  make them
                                                          someone
   a lot of                  VC Meeting with             they know?
   money?                       associate
        NO                                               NO

                 YES                               YES      Have
Have product /
 market fit?                                             product/m
                                                          arket fit?
                        Get Out of the Building!
        NO
                        Customer Development             NO
YES             Did you          NO
                                 make VC’s
                                  money?

   newco. in     YES                               YES      Are you
   the same
                                                           famous?
    space?
                             VC Meeting with
         NO                      partner
                                                          NO

Did you make     YES                               YES    Referred by
them a lot of                                            someone they
   money?                    VC Meeting with                know?
                                associate
        NO                                                NO

                 YES                               YES
Have product /                                           Have product /
 market fit?                                              market fit?
                        Get Out of the Building!
        NO
                        Customer Development             NO

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Vc flow chart

  • 1. YES Did you NO make VC’s money?
  • 2. Did you NO make VC’s money? Are you famous?
  • 3. Did you NO make VC’s money? YES Are you famous? VC Meeting with partner
  • 4. Did you NO make VC’s money? Are you famous? VC Meeting with partner NO YES Referred by someone they VC Meeting with know? associate
  • 5. Did you NO make VC’s money? Are you famous? VC Meeting with partner NO Referred by someone VC Meeting with they know? associate NO YES Have product / market fit?
  • 6. Did you NO make VC’s money? Are you famous? VC Meeting with partner NO Referred by someone VC Meeting with they know? associate NO Have product / market fit? Get Out of the Building! Customer Development NO
  • 7. YES Did you NO make VC’s money? YES Are you famous? VC Meeting with partner NO YES Referred by someone VC Meeting with they know? associate NO YES Have product/m arket fit? Get Out of the Building! Customer Development NO
  • 8. YES Did you NO make VC’s money? newco. in YES the same Are you space? famous? VC Meeting with partner NO YES Referred by someone VC Meeting with they know? associate NO YES Have product/m arket fit? Get Out of the Building! Customer Development NO
  • 9. YES Did you NO make VC’s money? newco. in YES YES the same Are you space? famous? VC Meeting with partner NO YES Referred by someone VC Meeting with they know? associate NO YES Have product/m arket fit? Get Out of the Building! Customer Development NO
  • 10. YES Did you NO make VC’s money? newco. in YES YES the same Are you space? famous? VC Meeting with NO partner NO Did you make YES Referred by them a lot of someone money? VC Meeting with they know? associate NO YES Have product/m arket fit? Get Out of the Building! Customer Development NO
  • 11. YES Did you NO make VC’s money? newco. in YES the same Are you space? famous? VC Meeting with NO partner NO Did you make YES YES Referred by them a lot of someone money? VC Meeting with they know? associate NO YES Have product/m arket fit? Get Out of the Building! Customer Development NO
  • 12. YES Did you NO make VC’s money? newco. in YES the same Are you space? famous? VC Meeting with NO partner NO Did you YES Referred by make them someone a lot of VC Meeting with they know? money? associate NO NO YES Have Have product / market fit? product/m arket fit? Get Out of the Building! Customer Development NO
  • 13. YES Did you NO make VC’s money? newco. in YES the same Are you space? famous? VC Meeting with NO partner NO Did you YES Referred by make them someone a lot of VC Meeting with they know? money? associate NO NO YES YES Have Have product / market fit? product/m arket fit? Get Out of the Building! Customer Development NO
  • 14. YES Did you NO make VC’s money? newco. in YES YES the same Are you space? famous? VC Meeting with NO partner NO Did you YES YES Referred by make them someone a lot of VC Meeting with they know? money? associate NO NO YES YES Have Have product / market fit? product/m arket fit? Get Out of the Building! NO Customer Development NO
  • 15. YES Did you NO make VC’s money? newco. in YES YES Are you the same famous? space? VC Meeting with NO partner NO Did you make YES YES Referred by them a lot of someone they money? VC Meeting with know? associate NO NO YES YES Have product / Have product / market fit? market fit? Get Out of the Building! NO Customer Development NO