Existing Market - technology innovation/automation Resegmented Market - evolving business models within existing markets (bundled payments, etc.) New Market - new ways of delivering care (mostly B2C) Clone Market -
Michael Porter & Thomas Lee
UCSF Life Sciences Week 2 digital health - Customer Sements
Providers Fee-for-Service At-Risk Global Capitation
Episodic Bundled Payments Capitated Primary Care (IPNs) Increasing Patient Complexity “The trillion-dollar opportunity that could save healthcare” http://bit.ly/GJbfb1 “The strategy that will ﬁx healthcare” http://bit.ly/GJbOl8 Other segmentation by size (clinic vs. hospital), patient population, services (primary vs. tertiary), inpatient vs. outpatient, etc.
BIG IDEA: Product + Customer
Prioritization Tight product/market ﬁt is key MVP Generic Expected What actually addresses the critical need? Niche Need >> Broad “Nice to Haves” Distill both sides to the most fundamental value proposition and customer segment