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Value Propositions

Lean Launchpad: Digital Health
UCSF Entrepreneurship Center	

October 1, 2013

Abhas Gupta, MD	

Mohr ...
HC Costs are a BFD

“Healthcare costs will be the preeminent

social and political issue of the next decade”
What is Digital Health?

Software

Healthcare

+/- Consumers
Venture Profile:	

Fast to fail, low capital intensity,

highl...
Why now?
Technology
Adoption

Data

Evolving Business Models


ACOs

Capitation

Consumer
Reach
Business Model Canvas

Product/Market Fit, Customer Growth,

Revenue and Costs, Partnerships and Operations
Broader Context
Competitive
Landscape
Regulatory
Changes
Industry

Trends

Become your own expert!
Value Propositions

This
Week

Next
Week
Key Customers
Consumers

Employers

Insurers + Government

Providers

Producers
Learning Loops
Consumers

Employers

Providers

MVP?

MVP?

MVP?

Insurers + Government

Producers

MVP?

MVP?

Hypothesis...
Consumers
Convenience

Lower Costs

Better Quality	

(perceived)


Other Factors:

Privacy, social, comfort, delight,

dec...
Employers
Lower Costs

Productivity
Work output	

Engagement	

Absenteeism


Other Factors:

Lower administrative burden,
...
Providers
What is their business model?
Fee-for-Service

At-Risk

!

!

Reimbursement	

Productivity	

...	

Retention	


...
Insurers + Government
Core Business
!

Productivity	

Provider Offerings	

Acquisition/Retention	

Risk Analytics
Complian...
Producers
Pharma, Medical Devices, Cloud-based EMRs
Increase Sales of
Existing Business
Enter New Lines of
Business
Cost &...
Key Customers
Consumers

Employers

Insurers + Government

Providers

Producers
This Week’s BIG IDEA
Strength of

Value Proposition

is proportional to
Pricing!

ROI > Outcomes > Access > Convenience
Looking Ahead
Product & MVPs:
10-20 interviews with
key customers/users	

!

Efficiently Sample
Customers:
Start with bread...
Our Contact Information
agupta@mdv.com	

@abhasguptamd	

linkedin.com/in/abhasguptamd

kyra.davis@ucsf.edu	

@kyradavis	

...
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UCSF Life Sciences Week 1 digital health - Value Proposition

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Transcript of "UCSF Life Sciences Week 1 digital health - Value Proposition"

  1. 1. Value Propositions Lean Launchpad: Digital Health UCSF Entrepreneurship Center October 1, 2013 Abhas Gupta, MD Mohr Davidow Ventures @abhasguptamd

  2. 2. HC Costs are a BFD “Healthcare costs will be the preeminent
 social and political issue of the next decade”
  3. 3. What is Digital Health? Software Healthcare +/- Consumers Venture Profile: Fast to fail, low capital intensity,
 highly scalable, +/- regulatory burden
  4. 4. Why now? Technology Adoption Data Evolving Business Models
 ACOs Capitation Consumer Reach
  5. 5. Business Model Canvas Product/Market Fit, Customer Growth,
 Revenue and Costs, Partnerships and Operations
  6. 6. Broader Context Competitive Landscape Regulatory Changes Industry
 Trends Become your own expert!
  7. 7. Value Propositions This Week Next Week
  8. 8. Key Customers Consumers Employers Insurers + Government Providers Producers
  9. 9. Learning Loops Consumers Employers Providers MVP? MVP? MVP? Insurers + Government Producers MVP? MVP? Hypothesis, Experiment, Data, Insight
  10. 10. Consumers Convenience Lower Costs Better Quality (perceived)
 Other Factors:
 Privacy, social, comfort, delight,
 decision support, outcomes...
  11. 11. Employers Lower Costs Productivity Work output Engagement Absenteeism
 Other Factors:
 Lower administrative burden,
 hiring advantages, culture, ... Employee Satisfaction

  12. 12. Providers What is their business model? Fee-for-Service At-Risk ! ! Reimbursement Productivity ... Retention Cost Reduction (Outcomes,Technology) In-Network Productivity
  13. 13. Insurers + Government Core Business ! Productivity Provider Offerings Acquisition/Retention Risk Analytics Compliance ! As Fiscal Intermediaries:
 Consumers (Self-Insured) Employers
  14. 14. Producers Pharma, Medical Devices, Cloud-based EMRs Increase Sales of Existing Business Enter New Lines of Business Cost & Risk Reduction Core functions -> Enterprise SaaS opportunities
  15. 15. Key Customers Consumers Employers Insurers + Government Providers Producers
  16. 16. This Week’s BIG IDEA Strength of
 Value Proposition
 is proportional to Pricing! ROI > Outcomes > Access > Convenience
  17. 17. Looking Ahead Product & MVPs: 10-20 interviews with key customers/users ! Efficiently Sample Customers: Start with breadth, transition to depth ! In 2 weeks, you should have Product/Market Fit down cold! This Week Next Week
  18. 18. Our Contact Information agupta@mdv.com @abhasguptamd linkedin.com/in/abhasguptamd kyra.davis@ucsf.edu @kyradavis linkedin.com/in/kyradavis
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