Townszeee columbia univ jan 2014
 

Townszeee columbia univ jan 2014

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Townszeee columbia univ jan 2014 Townszeee columbia univ jan 2014 Presentation Transcript

  • Townzeee Team 16: Matt Cavenaugh Abhijit Rai Abhisek Swain
  • Customer Discovery • • • • Number of towns: 5 Number of small businesses: 27 Number of people: 68 Number surveyed: 181 Total: 281
  • KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITIONS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS Partners: Key Activities required: Distribution channels Value to Customer Expected - Towns and Municipalities - Local Governments - Developing website, mobile app - Web and Mobile - Digital Platform for branding and advertising for towns and residents - IT Support - Businesses - Local Businesses - Getting towns and businesses to adopt new platform Customer relationships: - Data of resident population - Relationship management - Residents Suppliers: N/A - Getting town residents to download our app and visit our website - Engagement with Municipalities - Provide town residents with platform for information on town events, deals from merchants etc. - Analytics Resources from partners: - Collecting and analyze customer data - Engagement with Merchants - Informative posts, pictures and videos - Geo-targetting and real-time bidding functionality - Business Development Staff - Town residents: handle customer feedback - Daily deals Most important Customers: Customer Problem Costs and Integration - Residents, success depends on adoptability - Branding and Advertising ?? Increase the font!!! - Advertisements Activities - User Interface and make UI friendly and fun KEY RESOURCES CHANNELS - Intellectual, Human Capital - Website - Branding - Mobile App - Optimized App, Website - Social Media/PR - Business Development Staff - Third party partnerships - Aggregation of Data - Direct Sales by Biz Dev Staff - Advertising - Updating deals and events - Geo-Targetting - Real-time bidding COST STRUCTURE REVENUE STREAMS - Software development, infrastructure costs - Website - Marketing costs - Mobile App - Business development staff salaries - Social Media/PR - Customer service and support costs - Third party partnerships - Lawyer fees - Direct Sales by Biz Dev Staff
  • KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITIONS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS Partners: Key Activities required: Distribution channels Value to Customer Expected - Towns and Municipalities - Local Governments - Developing website, mobile app - Web and Mobile - Digital Platform for branding and advertising for towns and residents - IT Support - Businesses - Local Businesses - Getting towns and businesses to adopt new platform Customer relationships: - Data of resident population - Relationship management - Residents Suppliers: N/A - Getting town residents to download our app and visit our website - Engagement with Municipalities - Provide town residents with platform for information on town events, deals from merchants etc. - Analytics Resources from partners: - Collecting and analyze customer data - Engagement with Merchants - Informative posts, pictures and videos - Geo-targetting and real-time bidding functionality - Business Development Staff - Branding and Advertising Most important Customers: Costs and Integration - Residents, success depends on adoptability ?? Increase the font!!! - Advertisements Activities Customer Problem Hypothesis: Towns are our key partners - Town residents: handle customer feedback - Daily deals - User Interface and make UI friendly and fun KEY RESOURCES CHANNELS - Advertising - Updating deals and events - Intellectual, Human Capital - Branding - Optimized App, Website Result: WRONG!!!!! - Website - Mobile App - Social Media/PR - Business Development Staff - Third party partnerships - Aggregation of Data - Direct Sales by Biz Dev Staff - Geo-Targetting - Real-time bidding COST STRUCTURE REVENUE STREAMS - Software development, infrastructure costs - Website - Marketing costs - Mobile App - Business development staff salaries - Social Media/PR - Customer service and support costs - Third party partnerships - Lawyer fees - Direct Sales by Biz Dev Staff
  • Key partners Township & Municipal Communities Local Businesses Key activities Township relationship management Website dev App dev Support Customer analytics CC Transactions Geo-target bidding Key resources IT Dev & Supp Sales & Biz dev Cost structure IT development and infrastructure Sales and business managers Lawyers Transaction fees www.businessmodelgeneration.com Value proposition Costumer relationships Costumer segments Easy to use Mobile app Drive Tourism Tourism Residents want to find local events, personalized deals Customer analytics and geo-targeting Channels Township Small Town Residents Tourists Local Businesses want to acquire targeted customers Website Local Businesses Mobile App Revenue streams Banner advertisements Commissions on deal transactions Customer analytics
  • Key partners Township & Municipal Communities Local Businesses Key activities Value proposition Costumer relationships Costumer segments Township relationship management Easy to use Drive Mobile app Tourism Township Hypothesis: Customer Website dev Tourism Local businesses with capacity to increase demand are analytics and App dev Residents interested customer targeting andgeo-targeting analytics. Support Small Town want to find Residents Customer analytics local events, Result: Channels CC Transactions personalized Tourists Verified Geo-target bidding deals Key resources Website Local Local Hypothesis: Businesses Businesses IT town Supp want to acquire Small Dev & residents want to know about events and would Sales & Biz dev get push notifications on deals App Mobile targeted like to customers Result / Learning: Revenue streams Cost structure Hard to reach target audience through phone and Skype. Must get IT development and infrastructure outside NYC physically Banner advertisements Sales and business managers Commissions on deal transactions Lawyers Customer analytics Transaction fees www.businessmodelgeneration.com
  • Key partners Key activities Township relationship management Township & Municipal Communities Website dev App dev Support Local Businesses Customer analytics CC Transactions Geo-target bidding Key resources IT Dev & Supp Sales & Biz dev Cost structure IT development and infrastructure Sales and business managers Lawyers Transaction fees www.businessmodelgeneration.com Value proposition Costumer relationships Easy to use Mobile app Drive Tourism Customer analytics and geo-targeting Residents want to find local events, offers on specific things Channels Local Businesses want to acquire targeted customers Website Mobile App Customer segments Township Moms with kids below 13 Age: 24-45 Income<$70,000 Smartphone users Social Media Users Tourists Local Businesses with need to increase demand Revenue streams Banner advertisements Commissions on deal transactions Customer analytics
  • Key partners Key activities Value proposition Township relationship management Township & Municipal Communities Local Businesses Costumer relationships Easy to use Mobile app Drive Tourism Customer analytics and Hypothesis: Residents want geo-targeting to find years would have a need for local Mom’s 25-45 with kids < 10 Customer analytics events, offers on finding events quickly and finding deals Channels Website dev App dev Support CC Transactions Geo-target bidding specific things Result (w/ wireframing): Verified: Desired app for MomsWebsite Local Customer segments Township Moms with kids below 13 Age: 24-45 Income<$70,000 Smartphone users Social Media Users Key resources Town Event Organizers Tourists Businesses IT Dev & Supp 2 interesting acquire want to customer segments Found Local Businesses Sales & Biz dev Mobile App with need to 1. Dads : Willing to targeted not decision makers pay, but customers 2. College students / Younger populace more interested in increase demand Cost structure IT development and infrastructure Sales and business managers Lawyers Transaction fees www.businessmodelgeneration.com push notifications Revenue streams Banner advertisements Commissions on deal transactions Customer analytics
  • Key partners Township & Municipal Communities Local Businesses College clubs, academic departments event organizers Key activities Township relationship Website dev management App dev Support Customer analytics CC Transactions Geo-target bidding Key resources Value proposition Drive Tourism Residents want to find local Need tooffers on events, find events: Right NOW instead specific things of searching . Kid’s Friendly. Personalized to my College needs. Students miss out on important events Local IT Dev & Supp Sales & Biz dev Cost structure IT development and infrastructure Sales and business managers Lawyers Transaction fees www.businessmodelgeneration.com Costumer relationships Businesses want to acquire targeted customers Easy to use Mobile app Customer analytics and geo-targeting Channels Website App stores Customer segments Township Moms (or Nanny's) with kids below 13 Age: 25-35 Smartphone users Social Media Users College Students Tourists Local Businesses with need to increase demand Revenue streams Banner advertisements Lead Generation Download fee Commissions on deal transactions Customer analytics
  • Key partners Township & Municipal Communities Local Businesses Town Event Organizers College clubs, academic departments event organizers Key activities Township relationship Website dev management App dev Support Value proposition Drive Tourism Costumer relationships Easy to use Mobile app Customer segments Township Residents want Customer Moms (or to find local analytics and Hypothesis: Need tooffers on Nanny's) with kids events, find events: geo-targeting Right NOW out on below 13 specific things College students miss instead college events of searching . Age: 25-35 Kid’s Friendly. Smartphone users Result: Customer analytics Personalized to my Social Media College Channels CC Transactions needs.Verified Users Students Geo-target bidding miss out on College important 1. Based on wireframes, College students ready to pay up Students Key resources Website events Local to $2 to download an app which helps discover college Businesses events IT Dev & Supp want to acquire 2. Sales &Organizers (Charities/Churches/Student clubs etc.) Event Biz dev App stores targeted are also key partners for event content generation customers Tourists Local Businesses with need to increase demand Next Steps: More discovery on exact need of College Revenue streams students Banner advertisements IT development and infrastructure Lead Generation Sales and business managers Download fee Lawyers Commissions on deal transactions Transaction fees Customer analytics Cost structure www.businessmodelgeneration.com
  • Key partners Key activities App dev Support Local Businesses Customer analytics Geo-target bidding College clubs, academic departments event organizers Value proposition Helping Moms find personalized and Kid friendly events NOW! Relationship building with businesses and event organizers Town Event Organizers Costumer relationships Key resources IT Dev & Supp Sales & Biz dev Cost structure IT development and infrastructure Sales and business managers Lawyers Relieve the pain of missing out on cool and important college events Providing local businesses with targeted customers and understand customer habits better Easy to use Mobile app Customer analytics and geo-targeting Customer segments Moms (or Nanny's) with kids below 13 Age: 25-35 Smartphone users Social Media Users Channels College Students Mobile App stores Local Businesses with ability to increase demand Revenue streams Commissions on Deals Lead Generation Freemium model Banner Advertising Customer analytics
  • Customer Segments College students  Age: 18-24  Early adopters, excited about the idea  Ready to pay up to $1.99 for app downloads  Market Size: 17M Moms with kids aged 13 or below  Age: 25-35  Smartphone users  Want to connect with other moms locally  Market Size: 4.6M Local Businesses  Privately owned  Limited marketing budget  Capacity to increase demand  1.4 Million Target Businesses
  • Revenue Model Target Customer Townzeee Commissions Leads Analytics Local Businesses Redeem Deal Analytics – N/A Upgrades Banner Advertising – $1,800 (Year 1) Deal Notification Commission - $1.8M (Year 1)
  • Initial Target Location
  • Conclusion • We feel this is a viable business – Need to continue customer discovery – Use discoveries to refine MVP further – Solidify Event Data Aggregation Strategies • All 3 team members to pursue idea for the next few months