TexCone                       Create water repellent                                  surface to eliminate ice            ...
Plastic        Marketing     Eliminate ice   PersonalReplicators    materials                     Interaction     Aviation...
Clients Contacted                 1 st   Phase 15Lots of calls…Cirrus, American                 What did aviationChampion,...
1. Production   1. Durability   Eliminate ice   Personal2. Testing      2. Adhesion                     Interaction     Av...
Clients Contacted 2nd Phase 8 Boeing Coatings             What did aviation Cessna                      customers teach us...
1. Production   1. Durability   Eliminate ice   Personal        Aviation2. Testing      2. Adhesion     Build-up        In...
Clients Contacted 3rd Phase 5 Cirrus Aviation          What did these Experimental Aircraft    customers teach us? Builder...
1. Production   1. Durability   ‘Durable and     Personal         Aviation2. Testing      2. Adhesion     cost effective  ...
1. Production    1. Durability   ‘Durable and     Personal         Aviation2. Testing       2. Adhesion     cost effective...
Clients Contacted 4th Phase     New Client Focus 6Antenna Segment            What did theseconcentration              cust...
Market Segments & Size                    Commercial Aviation $250M                         General Aviation $50M   Market...
What were the lessons•   Be specific…….                   learned?•   Cold calling can be fun….exhilarating•   NSF I-Corps...
Is this a viable business?• YES….with lots more work• Need investment to increase pace• Potential niche identified• Good C...
What are we going to do next?Will we pursue after this?•   YES, this is a central topic for the PI’s dissertation•   Prepa...
Backup Slides                15
Marketing Plan•Web Site - Already up - IndustrialFluence.com•FAQSheet – Done, sent to Boeing•Market Research - Direct   •G...
Archetype/Persona – Experimental Aircraft Builder   •   Salary $80K+   •   Engineer, Doctor, Lawyer   •   Mid 40’s-60’s   ...
Payment Flows                                                        AircraftMaterials                                   $...
Distribution Channel                                         AircraftMaterials                                Manufacturer...
Where would the money come from?                      Revenue Model Choice                             Channel            ...
Market SizeTotalAviation – General & Commercial $250M            Serviceable            Aviation – General & Commercial $2...
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Tex cone final presentation

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Tex cone final presentation

  1. 1. TexCone Create water repellent surface to eliminate ice buildup for aircraft, communication devices etc.. by surface microtexture.Uniqueness: Low cost bondable film on variety of surfacesTotal customers called, more than 50 Prof. Mool Gupta -Principal Investigator Mr. Paul Caffrey - Entrepreneur Lead Mr. Martin Skelly -I-Corps Mentor 1
  2. 2. Plastic Marketing Eliminate ice PersonalReplicators materials Interaction Aviation Build-upAircraft Adhesion Immediate ExperimentalManufactures Severe Temp 24*7 GeneralIndustrial Durability Attention CommercialContacts IP Direct Sales Marketing & Sales PeopleRaw Materials 60$/500g Sale of coatingPeople RepairMarketing & Sales Warranty Sales Service Contract Version 1
  3. 3. Clients Contacted 1 st Phase 15Lots of calls…Cirrus, American What did aviationChampion, Aviat, customers teach us?Aircraft, ZenithAircraft Kits, Value Proposition –American Spruce, 3M TexCone can increase More targeted calls… survivability of flight into NuSil icing conditions LancAir Cirrus Aviation Customer Segments -- Bell Helicopter Add Kit manufacturers Private Aircraft Kit Builders Navair 3
  4. 4. 1. Production 1. Durability Eliminate ice Personal2. Testing 2. Adhesion Interaction Aviation Build-up Marketing Immediate ExperimentalPlastic Environmental 24*7 GeneralReplicators Biz Com Attention CommercialAircraftManufactures NASAIndustrialContacts IP Direct Sales Marketing & Sales PeopleRaw Materials 60$/500g Sale of coatingPeople RepairMarketing & Sales Warranty Sales Service Contract Version 2
  5. 5. Clients Contacted 2nd Phase 8 Boeing Coatings What did aviation Cessna customers teach us? CIT Gap Funds Value Proposition – Experimental Aircraft Same TexCone can Builders General Aviation increase Survivability of Pilots flight into icing conditions NASA – willing to test Customer Segments -- Add experimental aircraft manufacturers 5
  6. 6. 1. Production 1. Durability Eliminate ice Personal Aviation2. Testing 2. Adhesion Build-up Interaction Experimental Marketing Immediate GeneralPlastic Environmental 24*7 CommercialReplicators Biz Com AttentionAircraft NASAManufacturesIndustrial IP Direct SalesContacts Marketing & Sales PeopleRaw Materials 60$/500g Sale of coatingPeople RepairMarketing & Sales Warranty Sales Service Contract Version 3
  7. 7. Clients Contacted 3rd Phase 5 Cirrus Aviation What did these Experimental Aircraft customers teach us? Builders • There is a Market for superhydophobic Competition/Partner - coatings. Superhydrophobiccoatin • Cirrus is very interested. g.com • Experimental Aircraft Manufacturers easier to penetrate. • Potential for distribution 7
  8. 8. 1. Production 1. Durability ‘Durable and Personal Aviation2. Testing 2. Adhesion cost effective Interaction Experimental Marketing prevention of Immediate GeneralPlastic Environmental ice build up 24*7 CommercialReplicators Biz Com Attention NASAAircraft AntennasManufactures Others TBDIndustrial IP Direct SalesContacts Marketing & TBDFinancial SalesInvestors PeopleRaw Materials 60$/500g Sale of coatingPeople RepairMarketing & Sales Version 4
  9. 9. 1. Production 1. Durability ‘Durable and Personal Aviation2. Testing 2. Adhesion cost effective Interaction Experimental Marketing prevention of Immediate GeneralPlastic Environmental ice build up 24*7 CommercialReplicators Biz Com Attention NASAAircraft AntennasManufactures Others TBDIndustrial IP Direct SalesContacts People TBDFinancialInvestorsRaw Materials $8 1m2 Sale of coatingPeople RepairMarketing & Sales Version 6
  10. 10. Clients Contacted 4th Phase New Client Focus 6Antenna Segment What did theseconcentration customers teach us?Pro Brand Inc. – Partner Partnering will help get us through the initial– will supply resources stage from the lab to for testing manufactured solution.– They have ICE Salt/Slurry, UV, and EM test facilities 10
  11. 11. Market Segments & Size Commercial Aviation $250M General Aviation $50M Market Size Experimental Aircraft $10M Antenna $5M Our Ability to Capture
  12. 12. What were the lessons• Be specific……. learned?• Cold calling can be fun….exhilarating• NSF I-Corps program, Intense….but accomplished a lot.• Learned Business canvas methodology• Working with our team – Priceless, each member brought something different• Learned a new language – Entrepreneurship• How to accept criticism, not all constructive• Established large network, fellows and mentors• Customer input by getting out of the building• Market for our technology 12
  13. 13. Is this a viable business?• YES….with lots more work• Need investment to increase pace• Potential niche identified• Good Collaborative Opportunity (PBI)• Sweat Equity 13
  14. 14. What are we going to do next?Will we pursue after this?• YES, this is a central topic for the PI’s dissertation• Preparation of Road Map for the technology and product• Focus on manufacture at a large scale• Obtain long-term reliability data• Continue with customer interaction• CIT - Proposal submitted, cost shared by UVA• SBIR – Next round• Technology will continue to be refined• Partner – PBI, testing, agreement, investment - Freudenberg, NDA requested 14
  15. 15. Backup Slides 15
  16. 16. Marketing Plan•Web Site - Already up - IndustrialFluence.com•FAQSheet – Done, sent to Boeing•Market Research - Direct •General Aviation •Calls with Cirrus, Cessna, ongoing dialog •Experimental •Several calls with enthusiasts •Joined EAA •Investigating Advertising in EAA publication•PowerPoint pitch – Sent to Boeing and Arch Ventures
  17. 17. Archetype/Persona – Experimental Aircraft Builder • Salary $80K+ • Engineer, Doctor, Lawyer • Mid 40’s-60’s • Particular • Very Technical • Decision Makers 17
  18. 18. Payment Flows AircraftMaterials $100/m2 Manufacturersupplier $8/m2 Aircraft users TexCone & builder Corporation $100/m2 $1/m2 Microtexture Antenna stamper $5 - $50/Dish Satellite Dish
  19. 19. Distribution Channel AircraftMaterials Manufacturersupplier TexCone Corporation Microtexture Aircraft users stamper & builder
  20. 20. Where would the money come from? Revenue Model Choice Channel Web Physical BitsProduct  Direct Sales  Product Physical  General Aviation  Commercial  EAA / Antenna Licensing
  21. 21. Market SizeTotalAviation – General & Commercial $250M Serviceable Aviation – General & Commercial $20M Target EAA & Antenna ~ $5M - Bridge 21
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