ForeverNot Team16

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ForeverNot Team16

  1. Drew Moffitt Ryan Vanecho Jorge Luna Neelam Brar Total Day 5: 12 contacts Total Week: 97 contacts
  2. ForeverNOT
  3. ForeverNOT Cost structure Revenue streams – Download App for Free Key resources Key activities Key partners Value proposition Costumer relationships Costumer segments Channels • Psycho-social need to opine and build status/ notoriety • Serotonin need- gambling • Voice opinion on gossip & celebs • Social notoriety • Bank (Escrow, Card Processing) • Start up law • Social Media datafirms • Bitcoin • Produce the app and website • Code product • Give gambler what they need • Link to financial accounts • Fool proof algorithm • Get (Search ads, Marketing Bit coin forums, Marketing Gambling forums, Marketing Tech blogs) • Keep (Keep: (Minimum cash out, Update features, new kinds of betting, Up/down daily betting, Past history betting, Create community titles) • Grow (new markets, countries, converts) • Bitcoin forums • Online Gambling • General blog sites • Sinking fund • Operating costs • Investor(s) • Stochastic Optimization / Gambling Algorithms • Legal support and patents Most Important • Code the app, make operational • Legal costs Most Expensive • Financial transaction fees • Server costs • Gambling revenue (Max bid, Min bid,Max payout odd) • Interest revenue • Cash-out revenue • Rounding down revenue • Meta-data/Data-mining revenue • UK, EU, South America, Bitcoin • Online gambling community • Gossip media followers • Teeny boppers, college students, • Recluses • Single people DAY 1
  4. ForeverNOT Cost structure Revenue streams – Download App for Free Key resources Key activities Key partners Value proposition Costumer relationships Costumer segments Channels • Psycho-social need to opine and build status/ notoriety • Serotonin need- gambling • Voice opinion on gossip & celebs • Bet to support your friends relationship • Bet to find someone, social reassurance • Social intervention • Help friends see the reality • UK, EU, South America, USA • Online gambling community • Gossip media followers • Teeny bops (13-19) • College students, • Single people • Young professionals • Friends of relationships • People in relationships • Singles NO: • Recluse • Search ads, Marketing • Tech blogs, • Offer App for free • Social • Bitcoin Live Clusters (schools, offices, cities, communities) Websites/BLOGS • Dating • Online Gambling • Celebrity portals • General blog sites • Gambling revenue (Max bid, Min bid,Max payout odd) • Interest revenue • Cash-out revenue • Rounding down revenue • Meta-data/Data-mining revenue • Celebrity gossip (TV & magazine) tie ups • Selling dating products/services using user data Most Important •Code the app, make operational Most Expensive •Financial transaction fees •Server costs •Legal Estimates •Marketing • Technology expert • Sinking fund • Investor(s) • Stochastic Optimization / Gambling Algorithms • Legal support and patents • Determine key features/algorithms • Produce the app and website • Link to financial accounts • Understand customer segments Infra Partners • Banks/Accounts • Design/Developm ent Media Partners • US weekly, inTouch Info Partners • Social Media datafirms • i.e. Facebook Revenue Partners • Social Media datafirms • Dating websites (match) • Dating products and services DAY 2
  5. ForeverNOT Cost structure Revenue streams – Download App for Free Key resources Key activities Key partners Value proposition Customer relationships Costumer segments Channels • Insight to third party perceptions of your relationship • Social support/celebration/ validation/expert status recognition • Gaming/Entertainme nt • to opine and build status/ notoriety • Serotonin Need for gambling • Voice opinion and bet on gossip & celebs • Bet to support your friends relationship • Bet to find someone, social reassurance • Social intervention • USA • UK, EU, Asia, etc.. • Online Gambling community (US) • Gossip media followers • Teeny bops (13-19) • College students, • Single people • Young professionals • Friends of relationships • People in relationships • Singles • Gamers • Couples • Fans • Partner: Dating Products and services Users • Blogs • Offer App for free • Social • Partnerships with products/service s Live Clusters (schools, offices, cities, communities) Websites/BLOGS • Dating • Online Gambling • Celebrity portals • General blog sites App Stores (free) • In-app purchases for betting coins “NOTcoins” • Offering products from our Revenue Partners to our users as rewards • Meta-data/Data-mining revenue • Celebrity gossip (TV & magazine) tie ups • Gambling revenue (Max bid, Min bid,Max payout odd) • Interest revenue • Cash-out revenue, rounding down revenue Most Important •Code the app, make operational Most Expensive •Financial transaction fees •Server costs •Legal Estimates •Marketing • Technology expert • Sinking Fund • Investor(s) • Gambling • Data analytics / User Stats • Legal support • Customer acquisition sources • Build MVP • Determine key features/algorithms • Features/words for app and website • Link to financial accounts • Customer segment Analysis Infra Partners • Design/ Development Market Access/Info • Facebook Revenue Partners • Dating products and services • Social Media datafirms • Dating websites (match) Media Partners • US weekly, inTouch • TV • Magazine • Blog DAY 3
  6. ForeverNOT Cost structure Revenue streams – Download App for Free Key resources Key activities Key partners Value proposition Customer relationships Costumer segments Channels • Insight to third party perceptions of your relationship • Social support/celebration/ validation/expert status recognition • Gaming/Entertainme nt • USA • Singles • Gamers • Couples • Fans • Partner: Dating Products and services Get • Blogs • Offer App for free • Social Keep • Partnerships with products/services • Loyalty Grow • Customizable games • Online Gambling • Celebrity portals • General blog sites App Stores (free) • In-app purchases for betting coins “NOTcoins” • Offering products from our Revenue Partners to our users as rewards •Code the app, make operational •Financial transaction fees •Server costs •Legal Estimates •Marketing • Technology expert • Investor(s) • Data analytics / User Stats • Legal support • Customer acquisition sources • Build MVP • Determine key features/algorithms • Features/words for app and website Market Access/Info • Facebook Revenue Partners • Dating products and services • Social Media datafirms • Dating websites (match) Media Partners • US weekly, inTouch • TV • Magazine • Blog DAY 4
  7. ForeverNOT Frequent Gambler Non-Traditional Gambler Our Users
  8. ForeverNOT  Hypotheses  Tests People like positive tone versus negative tone Gamblers will be first user market People want to bet on break-ups Launch 2 interfaces with different tones Asked both gamblers and gamers Surveyed 100 people  Result People are more likely to bet on love 80% Gamers are more likely early adapters  75% A majority of people would allow themselves to be bet on  70% 60% women / not likely men Average bet $10 People will bet on celebrities Asked respondents People would bet $0.25 Asked respondents
  9. ForeverNOT  Prototype  COMPLETE  Facebook and Twitter fan page  COMPLETE  Promoting Fan Pages  Initiated ◦ 100 likes on Facebook and 100 hits on website  Channel Partner Interviews  Initiated ◦ 15 calls with specialists in: social media, dating, products, services, etc.
  10. ForeverNOT
  11. ForeverNOT Cost structure Revenue streams – Download App for Free Key resources Key activities Key partners Value proposition Customer relationships Costumer segments Channels • Insight to third party perceptions of your relationship • Social support/celebration/ validation/expert status recognition • Gaming/Entertainme nt • USA • Mobile Device Gamer • Singles • Gamers • Couples • Fans • Partner: Dating Products and services Get • Blogs • Free Use • Google Adword • Facebook Promo Keep • Partnerships with products/services • Loyalty • Sharing points between users Grow • Customizable games • Online Gambling • Celebrity portals • General blog sites • App Stores (free) • Online gaming • Tech blogs • In-app purchases for betting coins “NOTcoins” • Changing users to our revenue partner with discount rewards •Code the app, make operational •Financial transaction fees •Server costs •Legal Estimates •Marketing • Technology expert • Investor(s) • Data analytics / User Stats • Legal support • Customer acquisition sources • Build MVP • Determine key features/algorithms • Features/words for app and website Market Access/Info • Facebook Revenue Partners • Dating products and services • Social Media datafirms • Dating websites (match) Media Partners • US weekly, inTouch • TV • Magazine • Blog DAY 5
  12. ForeverNOT
  13. ForeverNOT
  14. ForeverNOT  Hypotheses  Tests People like positive tone versus negative tone Younger demographic (<20) will be most active All communities will be open to it People will pay money to vote/bet on relationships People will download the Forever|NOT APP Launch 2 interfaces with different tones Promote on younger social media sites and see feedback Insert demographic analytics to track user details: who, where, age, etc Insert payment option Develop and Launch the APP  Target Both or One Average Age <20 Determine active communities $ Collection 1,000 downloads
  15. ForeverNOT  Hypotheses  Tests  Result Different communities require focused approaches Blogs will be helpful in attracting traffic Influencers are key to making the APP viral Photos will attract attention to website Social Media Fan Pages will attract traffic Promote to Gays/youngsters and young professionals using blogs/SM/magazines Promote on: appstoreapps, APPcraver, 148 APPS, APPsafari, ipohone APPlist Get a Celebrity on the APP, self promoters, PerezHilton, TMZ, other entertainment gossip voices Instagram Page with crazy couple snaps to turn heads Create the Fan Pages and send to all contacts 50,000 100,000 50,000 100,000 20,000 320,000
  16. ForeverNOT Today Oct 1st Nov 1st Dec 1st Final Presentations Find Local Developers 500 downloads Key blogs/interviews/ radio campaign Social Media Awareness Campaign LAUNCH iPhoneAPP Viral Videos 50,000 downloads 150,000 downloads 250,000 downloads Add product and services partners Local events in target communities LAUNCH AnderoidAPP Global Downloads Launch global marketing 1 million downloads

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