Findie Team13

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Findie Team13

  1. The Indie Film & Video Discovery Platform Monday: 11 customer interviews Tuesday: 10 customer interviews Wednesday: 12 customer interviews Thursday: 1 Critical B2B interview Friday: Competitor Research watch - love - share™
  2. Business to Business Clients Day 1
  3. Findie Business Model Canvas Habitual Overpayers Digital distribution & rights management companies Film studios Filmmakers Video technology partner E/M commerce platform Server provider Apple / Google / Microsoft Guilds, academies, institutes Critics Curators Procurement: finding the best content and securing it. Curating: determining what the content is about Delivery: pushing content to mobile devices Tracking: knowing how customers react Pricing: optimising revenue opp Intellectual: theme mapping technology determines relevance of content to user; big data: tracking customer preferences and usage; predicting future trends in film; identifying actors/directors etc. Film: exclusive rights and bespoke content Content Licensing Brand Revenue sharing Content Licensing Technical infrastructure Catalogue procurement and management Marketing 1) Renting (pay-per-access): customers load $10 minimum to their account to gain access to the service. This buys a certain number of credits (the currency in which content is priced). Each transaction gives the customer unlimited views for a 5- day duration. Pricing is Dynamic real-time 2) Subscription: by paying $3 per month a customer has access to all of the content they have ever viewed and can either store it offline or stream or download on demand as long as their subscription remains current. Subscriptions are debited out of the customer's account until the account reaches 0, at which point the account is topped up via the customer's saved credit card (an opt out ) 3) Advertising CS1) we save you time by curating, recommending and delivering + offline viewing CS2) we take the pain and frustration out of search & delivery CS3) we make it easy for you to be the first in your network to find something new and good and share it CSALL) we offer risk-free viewing: if you don't watch a film past halfway you don't pay (but we ask you to give feedback as to why you quit) Effortless Discovery Entertainment Anytime/where CS1) we retail your catalogue CS2) we retail your catalogue CS3) we distribute and retail CS4) we monetize CS5) we retail your catalogue Bring Content to Users Disintermediation more $ for creators ` Automated Services: customer profiles (including devices) determine delivery of personalised content Communities: our customers interact with each other to share opinions and critical reviews of content they have viewed Trust Convenience High Monetization CS1) we background deliver content to your mobile device(s) without you having to do anything. You can also browse and stream while connected CS2) browsing our website and mobile app is simple, easy and undaunting. CS3) you consume frequently and love to share; we make it easy for you to do both. 1a) time-starved professionals who also commute/travel frequently 1b) Commuters 2) curious browsers with time but no desire to search 3) discovery addicts: passionate about film and video Habitual Overpayers Cinephiles 1) Distributors and aggregators of content 2) Film Studios with back catalogues 3) Independent filmmakers 4) Public domain 5) Documentaries Business to Business Clients Day 2
  4. Habitual Overpayers Digital distribution & rights management companies Filmmakers Curators Procurement: finding the best content and securing it. Curating: determining what the content is about Delivery Technology Content Licensing Brand Content Licensing Technical infrastructure Catalogue procurement and management Marketing Renting (pay-per-access) Subscription Advertising Effortless Discovery Entertainment Anytime/where Recommendations Offline viewing Bring Content to Users Disintermediation more $ for creators ` Trust Convenience High Monetization mobile device(s) browsing our website Habitual Overpayers Cinephiles Commuters & Travelers with smartphones/tabl ets Distributors and aggregators of content Independent filmmakers Business to Business Clients Day 3
  5. Habitual Overpayers Digital distribution & rights management companies Filmmakers Curators Procurement: finding the best content and securing it. Curating: determining what the content is about Delivery Technology Content Licensing Brand Content Licensing Technical infrastructure Catalogue procurement and management Marketing Renting (pay-per-access) Subscription Advertising Effortless Discovery Entertainment Anytime/where Recommendations Offline viewing Bite-Sized Movies Bring Content to Users Disintermediation more $ for creators ` Trust Convenience High Monetization mobile device(s) browsing our website Habitual Overpayers Cinephiles Commuters & Travelers with smartphones/tabl ets Movie Lovers Distributors and aggregators of content Independent filmmakers Business to Business Clients Day 4
  6. Habitual Overpayers Digital distribution & rights management companies Filmmakers Curators Video Delivery Platforms Major Studios Procurement: finding the best content and securing it. Curating: determining what the content is about Location: where is the content located Knowing what users want Delivery Technology Content Licensing Brand Catalogue data Content Licensing Technical infrastructure Catalogue procurement and management Marketing Renting (pay-per-access) Subscription Advertising Effortless Discovery Entertainment Anytime/where Recommendations Offline viewing Bring Content to Users Disintermediation more $ for creators ` Drive traffic to catalogues Trust / Reliability Convenience High Monetization Discovery mobile device(s) browsing our website Habitual Overpayers Cinephiles Commuters & Travelers with smartphones/tabl ets Movie Lovers Everyone who watches video Distributors and aggregators of content Independent filmmakers Video delivery platforms Business to Business Clients The pivoted Canvas Day 5
  7. Competitive Landscape: Curator-Sharing Services
  8. Competitor Lanscape: YouTube Aggregator Apps  403 Apps on the App Store that curate or aggregate YouTube content  Videos  Films  Documentaries  Music videos  Thousands more apps for video sharing
  9. Competitive Landscape: YouTube Aggregator Apps (403)
  10. Competitive Landscape: YouTube Aggregator Apps (403)
  11. Competitive Landscape: YouTube Aggregator Apps (403)
  12. What Have We Learned?  People are increasingly consuming video content on mobile and content is getting shorter (Vine, Instagram video)  “Shorts,” “Indie,” “Short Film,” “Art House Film” create automatic negative bias in the heads of many consumers we spoke to  Short film producers are generally very poor at marketing their work  Most people don’t know about or watch Bite-Sized Movies because these don’t get recommended to them and there is a common belief that they are poor quality  Curating and Recommendation are a need across all Customer segments, both B2C and B2B  Findie’s core value proposition is Curating and Recommendation first and Delivery second  We can start with short-format content, perfect it, and then expand to include all formats of video content
  13. What Have We Learned? “Anyone who tells me what to watch and where to find it across platforms, by knowing me, knowing the content, having updated data on where it is, and consistently getting it right, has a billion-dollar business.” – Director of Video Business Development of the world’s largest content distributor
  14. What are we going to do next?  Continue testing of hypotheses, that:  Quality, prepared short content is desirable and that there is a willingness to pay  Offline consumption is desirable and will assist WTP element  We can procure quality content in sufficient quantity without the setup costs  Analyze the BMCs of Squrl, Rockpack, ShowYou and Epoch  Determine where Findie differentiates or can differentiate  Continue customer discovery of that core VP
  15. The Data Exists

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