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Woofyy
A smart device that connects with your dog
anywhere, anytime
# of interviews this week: 10 # of interviews to date: 40
Value Proposition/Customer Segment Canvas
Learn about our customers
Hypothesis
• Dogs will respond to certain stimuli
• Monitoring: customers want always-closeup, good
photo composition view of their pets
• Fun: customers enjoy the remote interaction with pets in
the way our MVP delivers
Experiments
• Interview customers/pet hotel (dropcam user, user
case)
• MVP experiment, observing pets and pet owner’s
reaction
Results/Learnings
● Voice, 2D image, smell, motion. TREAT
● Chasing + Capturing is fun for owners
● Initial automatic training needed for dog
● Feel proud of having a “smart“ dog
● Willing to pay price premium for webcam-enabled pet
hotel room
What’s next
● Show successful videos to prospective customers
● Leave the device with the dog for a longer period of time
- loneliness kickin
● Explore external stimuli (especial sound)
● Learn more from pet hotel
How do they solve this
problem(s) today?
Passive Monitoring:
● Dog walker taking photo
● Dog daycare offering live streaming
● Security camera, Dropcam, Baby
monitor
Providing “Companionship”:
● TV
● Toy
● Buying another dog
Does your value
proposition solve it?
Active Monitoring:
● Automatically tracking the dog with
nice composition
● Owner can communicate interactively
with easy access
Showing Affection
● Connect to dog with owner him/herself
Business Canvas
Auto-training
Diagram of Customer Workflow
Away from dog
Owner check on
the dog remotely
Owner could give
treat
Owner could
have a close look
at dog
Feel like
being
together
Share moments
with friends even
when being away,
“showing off”
Customer Archetype/Persona
Meet Bridget
Age early 30s
Marital Status Married
Kids No, but plan to
Job Manager at a consulting firm
Dog Riley (lab poodle)
Monthly spent on Riley $400-$500
Pains inflexible schedule, hard to arrange dog walker, feel bad to leave the dog
home, no way to interact with Riley while away, stressful, sensitive stomach,
exhausted after daycare, emotional
Motivation curiosity, obsession, affection
Influencer dog trainer, dog breeder, FB page for dog owners

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Team Woofyy week 3

  • 1. Woofyy A smart device that connects with your dog anywhere, anytime # of interviews this week: 10 # of interviews to date: 40
  • 3. Learn about our customers Hypothesis • Dogs will respond to certain stimuli • Monitoring: customers want always-closeup, good photo composition view of their pets • Fun: customers enjoy the remote interaction with pets in the way our MVP delivers Experiments • Interview customers/pet hotel (dropcam user, user case) • MVP experiment, observing pets and pet owner’s reaction Results/Learnings ● Voice, 2D image, smell, motion. TREAT ● Chasing + Capturing is fun for owners ● Initial automatic training needed for dog ● Feel proud of having a “smart“ dog ● Willing to pay price premium for webcam-enabled pet hotel room What’s next ● Show successful videos to prospective customers ● Leave the device with the dog for a longer period of time - loneliness kickin ● Explore external stimuli (especial sound) ● Learn more from pet hotel
  • 4. How do they solve this problem(s) today? Passive Monitoring: ● Dog walker taking photo ● Dog daycare offering live streaming ● Security camera, Dropcam, Baby monitor Providing “Companionship”: ● TV ● Toy ● Buying another dog Does your value proposition solve it? Active Monitoring: ● Automatically tracking the dog with nice composition ● Owner can communicate interactively with easy access Showing Affection ● Connect to dog with owner him/herself
  • 6. Auto-training Diagram of Customer Workflow Away from dog Owner check on the dog remotely Owner could give treat Owner could have a close look at dog Feel like being together Share moments with friends even when being away, “showing off”
  • 7. Customer Archetype/Persona Meet Bridget Age early 30s Marital Status Married Kids No, but plan to Job Manager at a consulting firm Dog Riley (lab poodle) Monthly spent on Riley $400-$500 Pains inflexible schedule, hard to arrange dog walker, feel bad to leave the dog home, no way to interact with Riley while away, stressful, sensitive stomach, exhausted after daycare, emotional Motivation curiosity, obsession, affection Influencer dog trainer, dog breeder, FB page for dog owners

Editor's Notes

  1. The prototype is linked to our video
  2. Get the sentimental reaction: delight / disappointed loneliness hotel camera: behavior - mistreat my dog; emotional need what kind of people ask for camera? a.behavior high maintenance pet owners b. toy for children long-term traveling: 40% $75-$100 instead of $59, $16 premium monitor doesn’t work suppose the technical challenges could be solved or find other approaches
  3. Return loop: feel less lonely from dog side, Share picture/facebook