3. Learn about our customers
Hypothesis
• Dogs will respond to certain stimuli
• Monitoring: customers want always-closeup, good
photo composition view of their pets
• Fun: customers enjoy the remote interaction with pets in
the way our MVP delivers
Experiments
• Interview customers/pet hotel (dropcam user, user
case)
• MVP experiment, observing pets and pet owner’s
reaction
Results/Learnings
● Voice, 2D image, smell, motion. TREAT
● Chasing + Capturing is fun for owners
● Initial automatic training needed for dog
● Feel proud of having a “smart“ dog
● Willing to pay price premium for webcam-enabled pet
hotel room
What’s next
● Show successful videos to prospective customers
● Leave the device with the dog for a longer period of time
- loneliness kickin
● Explore external stimuli (especial sound)
● Learn more from pet hotel
4. How do they solve this
problem(s) today?
Passive Monitoring:
● Dog walker taking photo
● Dog daycare offering live streaming
● Security camera, Dropcam, Baby
monitor
Providing “Companionship”:
● TV
● Toy
● Buying another dog
Does your value
proposition solve it?
Active Monitoring:
● Automatically tracking the dog with
nice composition
● Owner can communicate interactively
with easy access
Showing Affection
● Connect to dog with owner him/herself
6. Auto-training
Diagram of Customer Workflow
Away from dog
Owner check on
the dog remotely
Owner could give
treat
Owner could
have a close look
at dog
Feel like
being
together
Share moments
with friends even
when being away,
“showing off”
7. Customer Archetype/Persona
Meet Bridget
Age early 30s
Marital Status Married
Kids No, but plan to
Job Manager at a consulting firm
Dog Riley (lab poodle)
Monthly spent on Riley $400-$500
Pains inflexible schedule, hard to arrange dog walker, feel bad to leave the dog
home, no way to interact with Riley while away, stressful, sensitive stomach,
exhausted after daycare, emotional
Motivation curiosity, obsession, affection
Influencer dog trainer, dog breeder, FB page for dog owners
Editor's Notes
The prototype is linked to our video
Get the sentimental reaction: delight / disappointed
loneliness
hotel camera: behavior - mistreat my dog; emotional need
what kind of people ask for camera?
a.behavior high maintenance pet owners
b.
toy for children
long-term traveling: 40% $75-$100 instead of $59, $16 premium
monitor doesn’t work
suppose the technical challenges could be solved
or find other approaches
Return loop: feel less lonely from dog side,
Share picture/facebook