G2C                       Go 2 China  “Providing short term visitors to China with convenient  Phone/Data/App bundled rent...
G2CInterviews
G2C                                                         Day 1Key Partners                  Platform/Network           ...
G2CHow we think this thing would work….                                        4
G2C                                           Day 2                 Platform/Network                   • Automated        ...
G2C                                                    Day 3                        Improve social                        ...
G2C                              Day 4•Hotels in China (onsite at•China Mobile•Phone Manufacturer                         ...
G2CYesterday we think how the new thing would work….                                              8
G2C                                               Now is Day 5                                                  Foreign Tr...
G2CHypothesized Customer Archetypes       Lawrence, 25, USA citizen       - Go to China for two week vacation       - Ipho...
G2C                         Market Size                                 Bundled phone users                               ...
G2C               Minimum Viable Product                         A Bundle to Rent      1                       2          ...
Hypothesis Testing                                                       G2C                                              ...
Hypothesis Testing                                                          G2C                                           ...
G2C                       Next Steps…Customer Segments –Reiterate Customer Discovery process with interviews of foreigners...
G2CEnd ofday 5  16
Upcoming SlideShare
Loading in...5
×

Team v g2 c- final v2

3,353
-1

Published on

Published in: Education, Business, Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,353
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
31
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Team v g2 c- final v2

  1. G2C Go 2 China “Providing short term visitors to China with convenient Phone/Data/App bundled rental service” Customers Today: 30 Total: 79Zachary Brown Shockey Wu Ada Xiao Helios Zhou Hustler/ Designer/ Hustler/ Hacker/DesignerUser Experience Hustler Designer Specialist 1
  2. G2CInterviews
  3. G2C Day 1Key Partners Platform/Network Unique Value • Automated Needs• Travel agencies • Increase the number • Real time event • Want to travel China • Community(hotel/flight/car) and quality of vendors information but unfamiliar with • User friendly • Co-creation local dynamics (food/alcohol/parties)• Restaurants/Bars/ • Improve social • Social connection • DIY styleNightclubs connection (Travel buddy/city • Keen to social • Data management exploration buddy) interaction• Advertisement • Tailored itinerary • Keen to local hotagencies planning and sharing spots• Travel Guide Other benefits Customer ProfilePublisher (long term) • Easy booking • Age 18~35 Intellectual • App store (external link) • Backpacker • Customer database • Website • Language translation • New to China • partnership • Social media • Short period of stay Human • English speaking • designer / sales force Financial Fix Volume Driven • Initial set up and software design • Stage 1: Ad/Sponsorship (related and • Business development (w/t key unrelated) partners) • Stage 2: Ad + paid version • Initial promotion program • Stage 3: Ad + paid version + event Variable commission • Data storage 3 • A&P
  4. G2CHow we think this thing would work…. 4
  5. G2C Day 2 Platform/Network • Automated Multi-party • Increase the number Customers • Community and quality of vendors English speaking • User friendly • Co-creation 25~35 year old • Improve social backpacker. connection • Data management •Frequent Business Travelers. • Website •Local Vendors Intellectual • Customer database (Synchronize • partnership with app) Human • App store • designer / sales force •Social mediaFix Volume Driven•Initial setup costs • Stage 1: Ad/Sponsorship (related and• Initial promotion program unrelated)Variable • Stage 2: Ad + paid version•Computing resources • Stage 3: Ad + paid version + event• A&P commission•Monitoring expenses 5
  6. G2C Day 3 Improve social Multi-party connection Customers • Automated Improve number • Community English speaking and quality of • Co-creation 25~35 year old vendorsRestaurants/Bars/ leisure travelers R&D of AppNightclubs to China. Interface Data ManagementAdvertisementagencies Local vendors Local Vendors: •Translated/Custo Intellectual mer Designed •Website (SynchronizTravel Guide • Customer database ed with app)Publisher (long • partnership Menu •Restaurant • App storeterm) Human •Social media • designer / sales force info/promotion •Event Info Local vendors Fix Volume Driven • Initial app development/operation costs • Stage 1: Ad/Sponsorship (related and • Initial promotion program unrelated) Variable • Stage 2: Ad + premium version •Computing resources • Stage 3: Ad + premium version + event • A&P commission •Monitoring expenses 6
  7. G2C Day 4•Hotels in China (onsite at•China Mobile•Phone Manufacturer Direct sales to local apps 7
  8. G2CYesterday we think how the new thing would work…. 8
  9. G2C Now is Day 5 Foreign Travelers: •Direct sales Convenient, inexpensive rental smart phone with telephone, email, • Direct sales and internet for short term visitors to Local apps China• Phone app providers Physical: Hardware, logistical related storage/transportation Human: sales force Intellectual: phone apps, Direct sales to local partners/channels apps Fixed Volume Driven •Distribution channel •Sales of phone bundled package •Advertising •Apps that pay to be included in the bundle Variable •Other advertising on/through the phone Phone /data service itself Logistics (storage/transportation) Direct sales Apps included in the bundle 9
  10. G2CHypothesized Customer Archetypes Lawrence, 25, USA citizen - Go to China for two week vacation - Iphone 4S owner - Heavy data user: >1GB per month - Continuous social connection - Over 50+ emails per day - Star in Facebook, twitter - Cost conscious Problem: data access in China
  11. G2C Market Size Bundled phone users  TAM - Leisure travelers to China: 10.86M  SAM - 40% middle segment (not overly frugal or rich): 4.3M  TM - 80% city travelers: 3.47M Total Served Bundle Package costAddressable Target Available  Cost of smartphone unit = 17$/month (1year depreciation) Market Market Market  Cost of service (240 minutes, 300MB data)= 15$/m 10.86 M 3.47 M 4.3 M  Guestimate of other costs (operating/logistics/channel/marketing) = people people people 10$  Remaining profit per sale= 8$  Potential market size 50$ x 3.47M = $173M USD  Potential profit (3.47M x 8$) = $29.6M USD (16%) (not including potential revenue from charging apps) 11
  12. G2C Minimum Viable Product A Bundle to Rent 1 2 3 Pick a Smart Phone Pick a Rate Plan Pick Travel Apps- Free for private label - Tiered rate plan - Basic Free- Rent for brands • Menu A/B/C (e.g. - Premium Apps 5$ per 100MB) - Installed Ads
  13. Hypothesis Testing G2C Day 1 Day 2 Customer 18~35 years old English speaking travelers to Local restaurant who wants to attract Hypothesis Segments China for leisure are our targeted customers foreign travelers will join our database The demand of potential customers within the Test Test the demand of local restaurant age range Result Failed. Pending Value Targeted customers want to share travel Targeted customers want to share travel HypothesisPropositions experiences with other travelers experiences with other travelers. Whether the majority of sample customers desire Test whether the majority of sample customers Test this function desire this function Result Passed. Passed Smartphone app stores will be our main Local vendors are willing to promote our Channels Hypothesis channel to reach out to our customers application Whether our customers go to app stores for travel How long they could promote our app and Test related apps would it be free Result Failed. Pending First stage: advertising, Second stage: one- Local restaurant who wants to join our Revenue Hypothesis time payment, Final stage: commission on database and use our service will be our Streams event tickets sales primary sponsors Whether there is advertisement/sponsorship Test how much commission local vendors will Test demand, and if users are willing to pay to pay, on what sizes of foreign visitors download Result Pending. Pending 13
  14. Hypothesis Testing G2C Day 3 Day 4 There is demand for local phone/data usage There is demand for local phone/data usage byCustomer Hypothesis by short term travelers who don’t use their short term travelers who don’t use their mobileSegments mobile plans from home plans from home Test Surveying hotels and end users Surveying hotels and end users positive, people want to use at least a phone positive, people want to use at least a phone while Result while in China, if inexpensive. in China, if inexpensive. ValueProposition Hypothesis People are interested in a bundled package People are interested in a bundled package s Test surveying end users (ongoing) surveying end users (ongoing) positive, people indicate they’d be interested in positive, people indicate they’d be interested in Result access to phone/internet if inexpensive enough access to phone/internet if inexpensive enough Vendors are not currently offering Channels Hypothesis Hotels will be our major distribution channel phone/data options to travelers Test surveying hotels and local websites Survey hotels Most of the surveyed hotels are not offering such Hotels is unlikely to be our partner due to the Result service at low price conflict of their own landline service Revenue Short term travelers are willing to pay 50$ for Short term travelers are willing to pay 50$ for Hypothesis Streams bundle of phone/email/internet access bundle of phone/email/internet access Test Surveying end users Surveying end users Result Pending Positive 14
  15. G2C Next Steps…Customer Segments –Reiterate Customer Discovery process with interviews of foreignersvisiting China, understanding their needs and behaviors.Hypothesis: travelers who stay in mid-end hotels have needs for data-serviced rental phones.Test: Interview more foreign travelers going to China, especially olderones on which we have little data.ChannelsHypothesis: Airport kiosks and travel agencies will be better distributionchannels.Test: Interviews with airports and travel agencies for demand feedbacks.Cost StructureHypothesis: Distributing through airport kiosks and travel agencies costmore than through hotels.Test: Interviews with airports and travel agencies for cost informations.
  16. G2CEnd ofday 5 16
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×