Soliculture NSF Final PresentationPresentation Transcript
S liculture Products that enable greater land productivity — electricity generation AND agriculture — with PV installations over food, biofuel, water, and flower crops Number of Customers 98Story Videohttp://www.youtube.com/watch?v=PD Carley Corrado Sue Carter Glenn Alers (EL) (PI) (IM)fS2rOCzXg&feature=youtu.be
What some of our Customers are Telling Us Annual Desired PayCompany Main Crop Electricity $ Back years CommentsFour Winds citrus $6000 5 Trial at UCSC, NewShafer & ZD Wines grapes ~$50,000 4 to 20 NewSun Valley Group Variety/Gerbera $200,000 5 Trial, RetrofitEverbloom Berbera $34,000 5 Trial, RetrofitHouweling tomatoes $400,000 10 Trial, RetrofitReiter Berries Unknown 3 to 5 Trial, NewGrolink Pointsettas $100,000 5 Trial, RetrofitAltman Plants variety Unknown 3 Trial at Non-ProfitPaul Ecke Ranch Pointsettas Unknown <7 RetrofitBelmont Nursery variety $50,000 4 to 8 years RetrofitJacobs Farm herbs $50,000 3 to 5 Trial, RetrofitGreen Valley roses $150,000 <5 years RetrofitWindset Farms tomatoes Unknown 6 max Retrofit + NewFloricultura Orchid media $34,000 5 RetrofitKB Farms Cut flowers Unknown 5 Trial, RetrofitRocket Farms diverse $400,000 5 Trial, RetrofitNurseyman Exch flowers $1,000,000 5 Trial, Retrofit Majority of customers are telling us: 5-year payback, retrofit, and data on how panels impact their plants will be required prior to purchasing.
Nurseryman’s Exchange Lighting for mini roses: 100 W/m2 $1 million/year Electricity Bill“It should be illegal how much electricity we use.”
Soliculture – iteration Product Design Greenhouse GrowersMaterial Suppliers Manufacturing Lower-cost clean Personal Assistance Electricity FarmersContract Sales & Marketing CommunitiesManufacturers Increased Profits Utilities Installations Technical support Greater Productivity GovernmentsGrowers Theft/Vandalism Partner Sales InstallersGovernments protection Intellectual Property GH Manufacturers Reduce Risk Ag Distributors Employee Expertise PV Installers Custom Design Ag/PV Financers Facilities Plant Trial Data Improve Branding Direct Sales Material Expenses Product Sales Contract Manufacturing Product Leasing Product Trial Installations Service Contracts
World Map of our Customers US Average CA #1 $0.10 kWh $0.12 kWh TX #3 $0.05 kWh FL #2 $0.05 kWh Hawaii $0.23 kWhJapan US Europe$0.42 kWh $0.10 kWh $0.20 kWh -50,000 hectares 5,000 hectares $0.40 kWh >100,000 hectares
Putting Numbers to the Value PropositionsWe have two main customers:1) Growers who want to zero out their power bills (Net-metering).2) Growers who want to make money from their land through power-purchase (Feed-in Tariff). Pay Back Installed 30% ITC + Net System Annual Annual Pay Back Average yearsPower Type System other install cost Electric Deprec years $/kW-hr 2 incentives $/m2 2 2 +$5/m2 Cost $/m $/m $/m (PV Only) cropsPG&E Net-metering 0.12 100 40 60 11 3 4.3 3.2Hawaii Net-meter/FIT 0.25 110 36 74 23 4 2.7 2.3PG&E Feed-in Tariff 0.10 80 34 46 9 2 4.2 NAJapan Feed-in Tariff 0.42 120 NA 120 29 NA 4.1 3.5 Higher prices in Hawaii/Japan represent higher transport and channel costs. Even with <5 year pay-back, upfront costs are high ($200,000 for a 100 kW system). Some growers can’t afford this unless we provide financing or leasing options.
Soliculture Payment Flow Nursery Farmers $80 to $120/m2 Wholesalers $100 to $200/m2 Cost of partner channels Agriculture may be too high for most US Greenhouse Suppliers markets to meet value v Manufacturers 10% to 25% cut 10 to 25% cut proposition and assure profit. PV financers willInstallation of panels Soliculture: Solar Solutions for Ag Industry allow us to sell Product Cost: <$1.6/W installed ($64 to $160/m2) product towill largely be done Selling Price: $2.0/W installed ($80 to $200/m2) growers whoby growers,eliminating this cost. can’t afford high upfront payment Electronics Supply Contract Materials Suppliers Financers + Install Labor Manufacturer $28 to $74/m2 $1 to $5/m2 $10 to $35/m2 $5 to $40/m2
Soliculture Final Product Design Greenhouse GrowersMaterial Suppliers Manufacturing Lower-cost Personal Assistance Electricity FarmersContract Sales & Marketing CommunitiesManufacturers Increased Profits Utilities Installations Technical support Greater ProductivityGrowers Theft/Vandalism Direct Sales (retrofitFinancers protection & US) Intellectual Property Employee Expertise Partner SalesGovernments & (new & International)Solar Lobby Groups Facilities GH Manufacturers Ag Distributors Plant Trial Data Ag/PV Financers PV Installers Material Expenses Product Sales Contract Manufacturing Product Leasing Product Trial Installations Service Contracts
Soliculture Market Size1,2,3Annual TAM (in billions) Annual Target (in millions) 0.3B US Greenhouse 15M 10B 100M US Crop Covers Japan Greenhouse30B 10B 300M 100M Europe Greenhouse1Farm and Ranch Irrigation Survey (2003), USDA, Issued November 20042Existing Greenhouse area in m2 * $120/m2 (Europe and Japan)3Does not include China, South Korea, Australia, Africa, Middle East, Canada, Russia, India, South America or large Solar Power Plant installations
S liculture Soliculture’s price: $2/W installed Competitor’s price: >$3/W installedLower costs achieved through free land, free frame, free glass, replacing expensive PV and installation labor