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Smart menu lecture 8 resources

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  • 1. SmartMenuThe restaurant menu that knows you JitenChhabra Beth Mynatt Paul Freet Georgia Tech
  • 2. What is SmartMenu?SmartMenu develops software to improve the ordering experience at restaurants. Ourstrategy is to seed the market by developing ordering kiosks and tablet menus that tie into existing POS systems. For Quick Service For Table Service Restaurants Restaurants
  • 3. Business Model Canvas – Week 5 DEMAND CREATION PAYER Direct marketing All QSR’s  Customers Website All Table Service Software  Sales Per Customer TV QSR Chains development  Repeat customer Trade Publications Non-high-touch Hardware logistics ↓Labor costs POS Analysts table service ↓Labor training Franchisee TrialsHardware supplier  Order accuracy Franchise ConsultantsPOS provider Channel Partners CRMCredit card processors  Server efficiency Users USER IP (Algorithm) Intelligent Suggestions POS Providers Tier 2 POS Providers HR Convenience POS Re-sellers CC Processors Daily Deals Providers (For Deal Redemption) Food Service Direct SalesHR Nutrition analysis (For Virtual Dietitian)Marketing CUSTOMERS USERSData entry PARTNERS Usage-Based UsageNutrition analysis CC Processing Residuals Monthly Subscription POS Referrals Subscription Nutritional Analysis Licensing Advertisers Hybrid
  • 4. Business Model Canvas – Week 6 DEMAND CREATION PAYER Direct marketing All QSR’s  Customers Website All Table Service Software  Sales Per Customer TV QSR Chains development  Repeat customer Trade Publications Non-high-touch Hardware logistics ↓Labor costs POS Analysts table service ↓Labor training Franchisee Trials Online orderingHardware supplier  Order accuracy Franchise Consultants providersPOS provider Channel Partners CRMCredit card processors  Server efficiencyNutrition analysis Usersprovider USER IP (Algorithm) Intelligent Suggestions POS Providers Tier 2 POS Providers HR Convenience POS Re-sellers CC Processors Daily Deals Providers (For Deal Redemption) Food Service Direct SalesHR Nutrition analysis (For Virtual Dietitian)Marketing CUSTOMERS PARTNERS USERSData entry Usage-Based CC Processing Residuals UsageNutrition analysis Monthly POS Referrals Subscription Subscription Nutritional Analysis Licensing Advertisers Hybrid API fees from Online ordering
  • 5. What partners will you need? FOR VIRTUAL CASHIER COMPONENT • POS providers – strategic alliance • Credit card processors - strategic alliance • Hardware supplier for tablets – key supplier FOR VIRTUAL DIETITIAN COMPONENT • Nutrition analysis providers - strategic alliance
  • 6. Why do you need them?POS providers Reach market faster Offer a complete solution Fit into existing operational flow for restaurants Unique customer knowledgeCredit cardprocessors Offer a complete solutionHardware supplier for tablets Reduce things to buildNutrition analysis providers Key supplier of nutrition information
  • 7. Why will they partner with you?Point ofSale providers Reduce experimentation risk Broaden product offering Differentiate from competitionCredit cardprocessors Increase market shareHardware supplier for tablets Increase salesNutrition analysis providers Broaden product offering
  • 8. What is the cost of partnership?Point ofSale providers Development time Demand creation resources 10-20% revenue shareCredit cardprocessors Development timeHardware supplier for tablets $500-1500 per tabletNutrition analysis providers 30-50% revenue share from virtual dietitian
  • 9. Talk to actual partnersPoint ofSale providers Comtrex POS Revel POSCredit cardprocessors Chase Payment Tech Mercury Payment Systems Payscape AdvisorsHardware supplier for tablets Red Dot NetNutrition analysis providers Menu Calc Healthy Dining Finder
  • 10. Healthy Dining Finder• Nutrition analysis and PR company• Endorsed by the National Restaurant Association• Over 60,000 restaurant locations JOINT PRODUCT: VIRTUAL DIETITIAN TABLET They will provide • nutrition analysis • email consultations • sales leads We will provide • tablet • installation and support 50:50 sharing of monthly revenue
  • 11. Next Steps with Healthy Dining Finder• Draft partnership agreement• Create joint sales pitch• Get customer list from Healthy Dining Finder• Pitch to existing and new customers• Work with HDF on other demand creation channels

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