SmartMenu                       Virtual Dietitian   Website                 Mobile           Tabletwww.foodswapper.com    ...
SmartMenu                       Virtual Dietitian                                                       Spoke to          ...
Team SmartMenu      Elizabeth Mynatt, PhD      Principal Investigator      Jiten Chhabra, MD, MS      Entrepreneurial Lead...
Team SmartMenu      Elizabeth Mynatt, PhD      Principal Investigator      Jiten Chhabra, MD, MS      Entrepreneurial Lead...
Business Model Canvas - Week 1
What is a SmartMenu Tablet?
Industry Insight # 1: Four Megatrends                        Consumer pull for                          healthy itemsShift...
Industry Insight # 2: Kiosks = Epic Fail
Kiosks vs. SmartMenu TabletIncrease Average Check                 20%          20%Decrease Labor Costs                1K P...
We spoke customers from all segmentsChick Fil A, Darden Group, India Cafe, Tin Drum, Fresh 2 Order, Best Restaurant Group,...
Market Size                       TAM : All Restaurants                       = 960,000 * $200 * 12 = $2.3 Billion Per Yea...
Customer ArchetypeCEO of a Fast Casual Concept (10-50 Units)35-60 YearsUsually maleHas past operator experienceHas family ...
Money Flow for Fast Casual Restaurants                                      $5000 Per Terminal                            ...
Validated Revenue Model for SmartMenu                                           Point-of-Sale   0.125% Per Transaction    ...
Channel Partner for SmartMenu                                Point-of-Sale                                                ...
Competitors / Potential Customers      Cashiers      $1K PMDedicated Kiosks Self-service POS   Tablets   Online Ordering +...
Business Model Canvas - Week 8
Whats Next    Channel Sales                     API’s      Website   Mobile     Presence Fund-raising: Angel Round (300K)
Product Demo - User Sign Up
Product Demo - Restaurant Interface                                Log in   Sign up
A Personalized View of the Menu
Lessons Learned Videohttp://www.youtube.com/watch?v=ja5Xj0OAzW8
Thank You
SmartMenu         Personalized Ordering Software for Restaurants                           SmartMenuBarry Jones45Male185 l...
Consumer Expectations      Before            Now
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Smart menu final presentation

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  • Its nice, Its mainly focused on calories count based meal menu. We also did something which flexible to do all kind of stuff. Best wishes to SmartMe.nu team, our presentation is at http://www.slideshare.net/PramodKaushik/smartmenu-a-product-of-keyss-for-smart-restaurants and details at www.smartmenusoftware.com
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  • Steve congratulations for the results of this course. It is remarkable!!!!
    Could you be so kind to tell me where can I find these courses so I can asist and receive training????

    Luis Cueva
    lcueva@tgestiona.com.pe
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  • @steve blank
    Surprisingly high quality and rewarding presentation. I like all your new uploads for they touch basic needs in a great and fashionable manner. They are nourishing
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  • Smart menu final presentation

    1. 1. SmartMenu Virtual Dietitian Website Mobile Tabletwww.foodswapper.com GT App www.smartme.nu
    2. 2. SmartMenu Virtual Dietitian Spoke to 180 Customers Website Mobile Tabletwww.foodswapper.com GT App www.smartme.nu
    3. 3. Team SmartMenu Elizabeth Mynatt, PhD Principal Investigator Jiten Chhabra, MD, MS Entrepreneurial Lead Paul Freet Mentor
    4. 4. Team SmartMenu Elizabeth Mynatt, PhD Principal Investigator Jiten Chhabra, MD, MS Entrepreneurial Lead Obesity Sales
    5. 5. Business Model Canvas - Week 1
    6. 6. What is a SmartMenu Tablet?
    7. 7. Industry Insight # 1: Four Megatrends Consumer pull for healthy itemsShift of focus from SmartMenu Federal mandate for deals to loyalty Nutrition Disclosure Restaurants experimenting with ordering tablets and apps
    8. 8. Industry Insight # 2: Kiosks = Epic Fail
    9. 9. Kiosks vs. SmartMenu TabletIncrease Average Check 20% 20%Decrease Labor Costs 1K Per Month 1K Per MonthIncrease Repeat VisitsUsabilitySize Large SmallCost of Goods $15000 $1000Annual Support Costs for 1k Units $1M $100K
    10. 10. We spoke customers from all segmentsChick Fil A, Darden Group, India Cafe, Tin Drum, Fresh 2 Order, Best Restaurant Group,Naked Pear Cafe, Chuck’s Famous, Tazikis Cafe, Atlanta Bread Company, ChameleonMexican, Zapata, Great Harvest, Barkers Red Hot, Ingredients, Salad Works, Panera Bread,Freshens, Juice Works, Yogli Mogli, Mediterranean Grill, Buckhead Pizza, Mama Niki’sPizza, Yeah Burger, Little Caesars, Fogo De Chao, Peninsula Creamery, Which Which,Einstein Bros, Whataburger, Jimmy Johns, Jason’s Deli...............We chose Fast-Casual because:
    11. 11. Market Size TAM : All Restaurants = 960,000 * $200 * 12 = $2.3 Billion Per Year SAM : All Fast Casual$2.3 B $864 M $266 M = 360,000 * $200 * 12 = $864 Million Per Year Initial Focus : Fast Casual 10-50 units = 111,000 * $200 * 12 = $266 Million Per Year
    12. 12. Customer ArchetypeCEO of a Fast Casual Concept (10-50 Units)35-60 YearsUsually maleHas past operator experienceHas family members in the restaurant industryVery busyFocussed on operationsRelies on VP Operations and Store ManagersWorking with franchising consultantsListens to franchisees Demand Creation Strategies to Reach Fast Casual CEO’sMember of state & national associations 1. Super FranchiseesReads industry publications:Nation’s Restaurant News 2. Direct MarketingFast Casual 3. Franchising ConsultantsQSR 4. POS ProviderRestaurants & InstitutionsRestaurant Business 5. Industry publicationsFood Service Equip/supplies 6. Industry conferencesRestaurant Hospitality
    13. 13. Money Flow for Fast Casual Restaurants $5000 Per Terminal Usage Fee= $1% Point-of-Sale On-site (Check = $10) 0.25% Per Transaction 80% Payment Diner $80K Per Unit Per Year Web and Mobile Gateway Remote (Check = $12) 20% Commission=2.5% Royalty or Licensing MerchantFranchisor Franchisee Bank Processing Fee= 4%Franchisee Training Food Costs AmenitiesDemand Creation Payroll Marketing Rent POS Support
    14. 14. Validated Revenue Model for SmartMenu Point-of-Sale 0.125% Per Transaction Payment Diner Gateway Web and Mobile $2K Upfront Licensing Fee $3k Per Year 2% Per Transaction MerchantFranchisor Franchisee SmartMenu Subscription Bank $100 PM
    15. 15. Channel Partner for SmartMenu Point-of-Sale Payment Diner Gateway Web and Mobile Benefits to SmartMenu Benefits to Tier 2 POS Provider Customers look here first 10-20 % commission Decrease product development cost Get recurring revenues Decrease sales expenditure Differentiate from other POS providers Decrease time to market Compete with Cloud based POS MerchantFranchisor Franchisee Bank
    16. 16. Competitors / Potential Customers Cashiers $1K PMDedicated Kiosks Self-service POS Tablets Online Ordering + Mobile $20K $5K $500 PM $100 PM
    17. 17. Business Model Canvas - Week 8
    18. 18. Whats Next Channel Sales API’s Website Mobile Presence Fund-raising: Angel Round (300K)
    19. 19. Product Demo - User Sign Up
    20. 20. Product Demo - Restaurant Interface Log in Sign up
    21. 21. A Personalized View of the Menu
    22. 22. Lessons Learned Videohttp://www.youtube.com/watch?v=ja5Xj0OAzW8
    23. 23. Thank You
    24. 24. SmartMenu Personalized Ordering Software for Restaurants SmartMenuBarry Jones45Male185 lbsWants to Lose Weight PersonalizedHad Type 2 Diabetes MealLikes a Heavy DinnerDislikes Jalapenos SuggestionsAllergic to Peanuts
    25. 25. Consumer Expectations Before Now
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