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Retai link final final 2013 stanford e245
 

Retai link final final 2013 stanford e245

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  • CMRR = MRR + New contracts – ChurnCAC = (Revenue this qtr – Revenue last qtr) / (Sales * Marketing Cost) CLTV = PV of all the costs across the lifetime of the customer costs CMRR Renewal : This is a percentage calculation of the total CMRR of your renewed customers at the end of theyear, divided by the total CMRR of your existing customers at the beginning of the yearCMRR Churn % : This is a percentage calculation of all your customer CMRR that has been lost over the measuredtime period.

Retai link final final 2013 stanford e245 Retai link final final 2013 stanford e245 Presentation Transcript