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Privacy final presentaiton

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  • 1. Team BigData(64 interviews, 132 survey responses) formerly known as Team Privacy
  • 2. Key Innovation • BigData – Analytics through restricted access interfaces – Example: Mine Google’s corpus – Example: Mine any web database – Example: Mine never-before-seen hard drives
  • 3. Team Privacy BigData LBS Privacy Big Data $1m IB: IC: ? $16b BI: $10b
  • 4. Team BigData • PI: Nan Zhang – Assistant Professor of Computer Science, George Washington University (GWU) – Research areas: Databases, Information Privacy • EL: Sundaresan Rajasekaran – Graduate Student of Computer Science, GWU • Mentor: Jim Chung – Director, Office of Entrepreneurship, GWU – Director, VentureAccelerator, UMD – Investor (Angel, VC, Private Equity, M&A)
  • 5. Business Canvas (v1) Privacy Creating Increased educational advocacy Privacy- awareness privacy groups trust concerned consumers Building trust who use LBS LBS App Providers Technology Own website Bundling with LBS appsDeveloping App revenue (direct or shared) costs Marketing costs
  • 6. What We Did for LBS Privacy • Interviews with consumers – Mixed Responses • How about LBS providers? – “ No Way ! ” – Want users to share, not hide • Pivot point: privacy advocacy groups – Consumers not ready – Requires legislations
  • 7. What We Found Privacy Creating Increased educational advocacy awareness Privacy- privacy groups trust concerned customers Building trust LBS App who use LBS Providers Companies uneasy about employees’ Consumers Don’t online Care About activities Technology Location Privacy Own website Bundling with LBS appsDeveloping App revenue (direct or shared) costsMarketing Subscription costs
  • 8. Restart 0845644, 0915834 61/445,272 (web data) 61/423,939 (local storage) Websites File Systems Databases Web Dataset
  • 9. Business Canvas v2 (After Restart) Customer Acquisition High Touch CurrentAccounting Remove Firms Integration Cost Customer Service Auditing/Forensi System Development c Accounting Firms/Orgs Improve Scalability Real-Time Analytics Direct Sales Technology Interaction Flexibility System Customer CustomerDevelopment Service Subscription/Service/Training Fee Acquisition Cost Cost Cost
  • 10. What We Did for Forensics Accounting • They pointed us to:• Interviews with forensics – Intelligence Community (IC) accountants – Hedge fund managers (HF) – Deloitte, KPMG, Stanford, A ARM – Hands-on • Aha moment experience, understood BUT – Repeatedly hearing IC&HF pain points • Why?• Unfortunately… – willing to take risk – “Quick & dirty” analytics ≠ – make decision quickly admissible evidence – high stakes.
  • 11. What We Found Customer Acquisition High Touch CurrentAccounting Remove Firms Integration Cost Customer Service Auditing/Forensi System Development c Accounting Firms/Orgs Improve Scalability Real-Time Analytics Direct Sales Technology Interaction Flexibility System Customer CustomerDevelopment Service Subscription/Service/Training Fee Acquisition Cost Cost Cost
  • 12. Business Canvas v3 Frontend Backend High Touch Visualization Development Instant Customer Current Providers Analytics Service Customer Acquisition Generic Intelligence Proprietary Exploring non- Training for CommunityData Providers importable data Frontend sources Partners Customization Service- Hedge Fund Oriented Companies No “Paper Managers Trail” Direct Sales Hospitals Technology Government Licensing to Agencies Service Companies Ad Agencies System Customer TrainingDevelopment Subscription/Service/Training Fee Acquisition Cost Cost Cost
  • 13. Earlyvangelists • Intelligence CommunityOverwhelmingly – Gov Agencies, In-Q-Tel, TRS, SAIC, 42sixpositive responsesNeed instant answer • Hedge Fund Manager• Speed – Citigroup, VentureCount, ManagementCV, Lever• Scalability point, hedge fund manager, etc We learned: • Customer relationship • Distribution channel • Purchase decision workflow • Partnership
  • 14. Mainstream Customers • Competitive intelligence: Fortune 500 companiesNeed • Investment Bankers, Traders• Data mining capability • Real-time monitoring, litigation avoidance • Advertising Agencies
  • 15. Non-Customers• Inertia • Government regulators SEC, FTC• Not invented here• Precise results only • Medical Data Analysts
  • 16. Purchase Decision for IC, HF, IB & BI BI/IB Corporate IT Department / CIO office HF IC Analyst/ Manager/ Partner Service company for IC
  • 17. Key Partners • Service companies for IC – Verified mutual interest (e.g., 42six) – Reason 1: Enter intelligence market – Reason 2: Bridge specific demand & generic product • Front-end processing providers – Verified mutual interest (e.g., SAIC) – Reason 1: Our key strength is on backend – Reason 2: Backend is generic – Reason 3: Front-end customer-specific • Proprietary data providers – e.g., LexisNexis, Thomson Reuters, etc. • Platforms – e.g., Bloomberg terminal, Factset
  • 18. Our Offering Intelligence Hedge Business Community Fund Intelligence Service Companies Front-end Front-end Front-end module module module Our Generic Backend Platform for Instant Data Analytics
  • 19. Total Market Size • Global financial data market: $16 billion / year [Inside Market Data] – Bloomberg: revenue $6.9 billion / year – Thomson Reuters: revenue $14 billion total / year, about $6 billion / year for financial data – Smaller players for the other 1/3 market IC: ? – e.g., FactSet $641 million / year IB: $16b • Global analytics / BI software market: $10 BI: billion / year [Gartner] $10b – SAS: $1.4 billion / year • Intelligence Community – SAIC: $10 billion / year, TIBCO: ~$700 million/year – Palantir: $100 million / year, but doubling every year
  • 20. Hedge Funds Target Market • Bloomberg Terminal – $18,000 / year / terminal Total: $26b • FactSet – $50,000 / subscription, + $6,000 additional user • Palantir Served: $16b – $225,000 initial cost + $45,000/year for support and maintenance • Target Market at the beginning: – $100,000 / system * 12,000 hedge Target: $1.2b funds = $1.2 billion
  • 21. Business Canvas Now Frontend Backend High Touch Visualization Development Instant Customer Current Providers Analytics Service Customer Acquisition Generic Intelligence Proprietary Exploring non- Training for CommunityData Providers importable data Frontend sources Partners Customization Service- Hedge Fund Oriented Companies No “Paper Managers Trail” Direct Sales Technology Licensing to Service Companies System Customer TrainingDevelopment Subscription/Service/Training Fee Acquisition Cost Cost Cost
  • 22. Learning • Value propositions … and even customers … come from outside the building – Not brainstorming sessions inside the office • Viable Business? – Yes – But it takes time to develop • Next Steps – Recruit a CEO – Continued customer development (Interviews already scheduled / planned) – Finish the MVP – Apply for SBIR – Seek additional sources of funding
  • 23. Demo
  • 24. Business Canvas (v1) Privacy Creating Increased educational advocacy Privacy- awareness privacy groups trust concerned customers Building trust who use LBS LBS App Providers Technology Own website Bundling with LBS appsDeveloping App revenue (direct or shared) costs Marketing costs
  • 25. What We Found Privacy Creating Increased educational advocacy awareness Privacy- privacy groups trust concerned customers Building trust LBS App who use LBS Providers Companies uneasy about employees’ Consumers Don’t online Care About activities Technology Location Privacy Own website Bundling with LBS appsDeveloping App revenue (direct or shared) costsMarketing Subscription costs
  • 26. Business Canvas v2 (After Restart) Customer Acquisition High Touch CurrentAccounting Remove Firms Integration Cost Customer Service Auditing/Forensi System Development c Accounting Firms/Orgs Improve Scalability Real-Time Analytics Direct Sales Technology Interaction Flexibility System Customer CustomerDevelopment Service Subscription/Service/Training Fee Acquisition Cost Cost Cost
  • 27. Business Canvas v3 Frontend Backend High Touch Visualization Development Instant Customer Current Providers Analytics Service Customer Acquisition Generic Intelligence Proprietary Exploring non- Training for CommunityData Providers importable data Frontend sources Partners Customization Service- Hedge Fund Oriented Companies No “Paper Managers Trail” Direct Sales Hospitals Technology Government Licensing to Agencies Service Companies Ad Agencies System Customer TrainingDevelopment Subscription/Service/Training Fee Acquisition Cost Cost Cost
  • 28. Business Canvas Now Frontend Backend High Touch Visualization Development Instant Customer Current Providers Analytics Service Customer Acquisition Generic Intelligence Proprietary Exploring non- Training for CommunityData Providers importable data Frontend sources Partners Customization Service- Hedge Fund Oriented Companies No “Paper Managers Trail” Direct Sales Technology Licensing to Service Companies System Customer TrainingDevelopment Subscription/Service/Training Fee Acquisition Cost Cost Cost