Cutting out middle
men in mental health
We help people with mental illnesses get control
of their lives by focusing on ove...
Market Type: Re-segmented Market


Go outside health insurance, VA &/or Obamacare



Provide people the ability to get h...
Market Size
Competitors


Empower Interactive - Has contract with the
regular Army(2010 Sales → $300k)



Talk Session – Raising 750...
Experiments









Test user acquisition from blog posts into
splash pages
Test user acquisition against value prop...
Experiments, continued..








Test Customer archetypes against reality by
conducting multiple interviews
Contact se...
Op drive onweek1
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Op drive onweek1

  1. 1. Cutting out middle men in mental health We help people with mental illnesses get control of their lives by focusing on overall health and recovery by using a SaaS that provides patients with the tools to manage their illness themselves. Our web app focuses on long term symptom reduction and relapse prevention. Stefano Frangella, Tyler Dylan Brown, Thomas-Figg-Hoblyn
  2. 2. Market Type: Re-segmented Market  Go outside health insurance, VA &/or Obamacare  Provide people the ability to get help on their own  Care with an emphasis on the Patient, not the treatment team
  3. 3. Market Size
  4. 4. Competitors  Empower Interactive - Has contract with the regular Army(2010 Sales → $300k)  Talk Session – Raising 750k  TalkTala  BlahTherapy – Vent to others and hear vents  LiveNinja – Therapy/Coaching section  7CupsOfTea – Y combinator Summer 2013 & raising 1.2-10M
  5. 5. Experiments      Test user acquisition from blog posts into splash pages Test user acquisition against value proposition w/PPC Price test 9.99 pricing by asking customers for preorders Test value proposition with users in interviews Ask Veteran NGO's to pass on an email or announcement to members
  6. 6. Experiments, continued..     Test Customer archetypes against reality by conducting multiple interviews Contact several large health insurance companies and see if they will pre-order our SaaS Test recruit “listeners” pass/fail → response rate Test if users would want people to listen by making a prototype heavily funneled towards engaging with listeners.
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