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Op drive onweek1

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  • 1. Cutting out middle men in mental health We help people with mental illnesses get control of their lives by focusing on overall health and recovery by using a SaaS that provides patients with the tools to manage their illness themselves. Our web app focuses on long term symptom reduction and relapse prevention. Stefano Frangella, Tyler Dylan Brown, Thomas-Figg-Hoblyn
  • 2. Market Type: Re-segmented Market  Go outside health insurance, VA &/or Obamacare  Provide people the ability to get help on their own  Care with an emphasis on the Patient, not the treatment team
  • 3. Market Size
  • 4. Competitors  Empower Interactive - Has contract with the regular Army(2010 Sales → $300k)  Talk Session – Raising 750k  TalkTala  BlahTherapy – Vent to others and hear vents  LiveNinja – Therapy/Coaching section  7CupsOfTea – Y combinator Summer 2013 & raising 1.2-10M
  • 5. Experiments      Test user acquisition from blog posts into splash pages Test user acquisition against value proposition w/PPC Price test 9.99 pricing by asking customers for preorders Test value proposition with users in interviews Ask Veteran NGO's to pass on an email or announcement to members
  • 6. Experiments, continued..     Test Customer archetypes against reality by conducting multiple interviews Contact several large health insurance companies and see if they will pre-order our SaaS Test recruit “listeners” pass/fail → response rate Test if users would want people to listen by making a prototype heavily funneled towards engaging with listeners.