Syllabus for Today9:00–11:30 Class Introduction: This presentation and your business model canvases11:30–12:30 Panel: Success in the Innovation Corps12:30–1:30 Lunch1:30–3:00 Class 1: Bus Model / Customer Development3:00–6:00 Get out of the building!7:00–8:00 Workshop: Customer Discovery Best PracticesHomework: Business Model Hypotheses – present tomorrow! Internet Access User ID: icorps Password: stanford21
The Lean LaunchPadLecture 0: Introduction to the Class Steve Blank Jon Feiber Jon Burke Jerry Engel #leanlaunchpad
This Session• The teaching team• Why are you here?• Teaching team philosophy• Our expectations of you• Your team introduction/business model canvas
Steve Blank,Jon Feiber, John Burke, Jerry Engel • •8 startups in Silicon Valley BS CS/Astro Physics U of Colorado • Yale BS EE McKinsey and Co. • Chair, New Venture• Semiconductors • VP Networking SUN • • Charles River Ventures Stanford Ph.D MS&E Creation & Venture Capital Program • V.C. @ MDV since 1991• Supercomputers • TA: E145, Mayfield Fellows, MS&E 273 • Teaching at Haas for 22 years• Consumer electronics • V.C. @ Floodgate • On boards of 5 companies• Video games email@example.com• Enterprise software @annimaniac• Military intelligence firstname.lastname@example.org @sgblank www.steveblank.com
Steve Blank, Jon Feiber, John Burke, Jerry Engel8 startups - 32 years inSilicon Valley• Semiconductors • Yale BS EE • BS CS/Astro Physics U of Colorado• McKinsey and Co.• Supercomputers• Consumer electronics • Chair, New Venture Creation & Venture •• Video games• 50 employee, VP Networking @ SunCharles River Ventures• Enterprise software th • Stanford Ph.D MS&E • Capital Program Teaching at Haas for • V.C. @ MDV since 1991• Military intelligence • V.C. @ Floodgate • 22 years On boards of 5Teach: Stanford, email@example.com firstname.lastname@example.org companiesBerkeley, Columbia @annimaniacDetails atwww.steveblank.com
Steve Blank, Jon Feiber,John Burke, Jerry Engel8 startups - 32 years inSilicon Valley • BS CS/Astro• Semiconductors Physics U of • BSMechEngineering U.C. Berkeley,• Supercomputers Colorado • Chair, New Venture• Consumer electronics • VP Networking • BA Economics U.C. Santa Cruz, Creation & Venture• Video games • Capital Program• Enterprise software • SUN V.C. @ MDV since MBA Harvard Business School • Teaching at Haas for •• Military intelligence 22 years 1991 Founder BMI Software • On boards of 5 • companiesTeach: Stanford,Berkeley, Columbia VC at ABS Ventures • Co-founder True VenturesDetails atwww.steveblank.com email@example.com @andemca
Steve Blank, Jon Feiber,John Burke, Jerry Engel8 startups - 32 years inSilicon Valley • BS CS/Astro Physics U • BSMechEngineering U.C.• Semiconductors • Founder of Entrepreneurship program of Colorado Berkeley,• Supercomputers • 50th employee, VP • BA Economics U.C. Santa• Consumer electronics Networking @ Su Cruz,• Video games • at Berkeley MBA Harvard Business• Enterprise software • • Teaching at Haas for 22 years V.C. @ MDV since 1991 School• Military intelligence • firstname.lastname@example.org • Founder BMI Software • • VC @ Monitor Ventures VC at ABS VenturesTeach: Stanford, Berkeley, • Co-founder True Ventures • On boards of 5 companiesColumbia email@example.com @andemca • 30+ years in the Valley founding andDetails atwww.steveblank.com growing tech ventures firstname.lastname@example.org
Bhavik Joshi - Course Assistant email@example.com http://about.me/bhavikjoshi @joshi_bhavik• Co-founder: Early stage clean tech startup 2011 – Present• Sr. Lecturer California College of Arts (Design MBA program) - Present• Better Place (13th employee) 2008-2011• Berkeley/Columbia MBA 2008/09• Co-founder: Berkeley/Stanford Cleantech Conference Series 2007-Present• 2000 – 2007 Enterprise Software• 1998 – 2000 Tata Motors India •Role: Class/lecture questions, logistics and coordination
Because we know something we didn’t before We Now Know How to Build Startups
Course Objective: Idea to a Business• What does it take to go from idea to a business? – Business Model + Customer Development – Hypotheses testing of the business model(s) – Get “out of the building”
Course Objective: Simulate A Startup?• Create the pressures, uncertainty, and challenges of a real startup – Our expectations are unreasonable, they require extraordinary effort – We expect failures, iterations and Pivots – Class is a “lab” - books/lectures are tools, not answers – Fail fast, learn quick, push you outside your comfort zone
Teaching team philosophy• This class is taught using the “Startup Culture” – We’re tough, direct, fair - you need to be the same – Startup culture has no hierarchy - in this class you are an entrepreneur - not a PI, lab mgr or center director – We’re your biggest supporters – we want you to succeed• Question us, challenge us, push us as hard as we push you• We don’t pretend to be domain experts, we know you are smarter than we are
Getting Out of The Building• This class is not about our lectures• The class is not about your attendance• The class is about the work your entire team does outside the building• It’s the difference between a vision and a hallucination
Our Expectations of You• This is a full-contact, immersive class – All of you will be full participants – here and remotely – You will spend lots of time outside of your university – You all will do all the work assigned (and it is a lot more than you probably realize) – No “dine and dash”• If you think you are not learning, or you all cannot commit the time, see your NSF program manager
Team Deliverables• Each Week – 10 minute presentation – Lessons Learned presentation 7 minutes • Instructor critique 3 minutes – UpdatedWordPress blog – Tens of Hours of “outside the building” learning• May Presentation – 20 minute Lessons Learned Summary – 2 minute video of what you learned – 2 minute science video
SyllabusEach week• We teach you about the business model• You get out of the building and test hypotheses• Your team presents what you all learnedRepeat for 8 weeks
Syllabus for Today9:00–11:30 Class Introduction: This presentation and your business model canvases11:30–12:30 Panel: Success in the Innovation Corps12:30–1:30 Lunch1:30–3:00 Class 1: Bus Model / Customer Development3:00–6:00 Get out of the building!7:00–8:00 Workshop: Customer Discovery Best PracticesHomework: Business Model Hypotheses – present tomorrow!
Syllabus for Tomorrow9:00–1:00 Team Presentations1:00- 2:00 Lunch2:00– 3:00 Lecture 2: Value Proposition3:00- 6:00 Get Out of the Building7:00–8:00 Workshop: Mentor TutorialHomework: Value Proposition Hypotheses – present findings tomorrow!
Syllabus for Thursday9:00–1:00 Team Presentations1:00 -2:00 Lunch2:00 – 3:00 Lecture 3: Customers/Users/Payers3:00- 4:00 Workshop: Video Lecture SetupHomework: Customer Hypotheses – present findings Mar 28th!
Syllabus for March 28th – April 25th• 9:00–12:00pm PST Classes 4 – 8Homework: You present findings every week to all teams
Syllabus for May 22nd – 23rd• Dec 13th 9:00–5:00pm PST – Rehearsal Day at Stanford• Dec 14th 9:00–5:00pm PST – Demo Day at StanfordAll team members required both days
The Lean LaunchPadTeam Introductions andBusiness Model Canvas
The Lean LaunchPad Panel:Success in the Innovation Corps