Mockup columbia univ jan 2014

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Mockup columbia univ jan 2014

  1. Jan 17th, 2013 Mockup Team#17 Career/Employer Review Day 1 Customer Discovery Day 2 Day 3 Day 4 Total 40 (online survey) 18 (interview) 25 (interview) 40 (interview) 10 (partner & channel) 133 Ruiqi Hu MS Management Zhaoyu Li MBA Linwei Chen MS Management 1
  2. Day1_Women’s Career Website “No clear - Strategic-alliance: women groups women Clubs - Coopetition: other major SNS facebook/linkedin - Joint ventures - Customers value prop!” - Engineering: design platform build platform - Platform management - Platform promotion - Automated web based services - Female students - Women’s social groups A social network customized for professional women/ female college students. “You’re operating in a super competitive market!” Online (promotion) Human resources: technology, marketing, Influential customers Cost – driven: - Development - Promotion - Maintenance “Confused by your overall - Professional - Communities women - Co-creation idea…” Offline (events) Advertisement Premium Service Subscription Team17_Page 2/22
  3. Day2_Sheccess - Strategic-alliance: women groups “Too women Clubs - Engineering: design platform many SNS!” build platform - Platform - Coopetition: management other major SNS - Platform facebook/linkedin promotion - Joint ventures - Customers “Not Human resources: technology, interesting.” marketing, Influential customers Cost – driven: - Development - Promotion - Maintenance A social network customized for professional women/ female college students. - Women’s Career Experiences & lifework-balance Advice Sharing - Communities - Co-creation - Automated web based services Get: -Social media Partners -Initial influencers Keep: -Positive experience -Active online community Grow: -Word of mouth -Social media buzz - Professional women Female students Women’s groups Segment 1 -Women Aged 1825 -No or little work experience “Eh…I would rather seek 1-on-1 mentorship…” - Intimate bonds which allow easier networking - Interactive participation and sharing of experiences and advice for weekly topics Online (promotion) Offline (events) -Sponsorship -Google Ad-words Segment 2 -Women Aged 2535 -Experienced Professional -Ad-words -Premium Service -Subscription 3 Team17_Page 3/22
  4. Day 2 Night……… 5:00 PM 7:30 PM 11:00 PM - Free: Mentorship Hard to find Why still need that - Paid: Expensive A lot of mentorship service… Team17_Page 4/22
  5. Day 2 Night… 5:00 PM 7:30 PM 11:00 PM 3:00 AM 9:00 AM Customers expect: This causes - Mentor < Mentee Free: Mentor >> Mentee Hard to find ability in terms of # - Paid: Expensive How about We can provide awe do But WHY?? ! peer to peer a Mock Interview Platform! Like case interview ! 5/22 Team17_Page
  6. Day3_MockUp -Platform building/maintenan ce -Online tools/packages development - Free and easy Mock-interview matching (can list your requirements of interviewers) Young People -18-30 - Automated “Interesting…” for an -preparing online services interview “Hmmm…. I didn’t quite understand it…” -LinkedIn -Education institutions (Case study workshops, interview preparing workshops) -Interview tools -Active users “Wow!” -Active users who will help (virtual money system) -Online tools/packages for interviews----video, record, case-study cases, intellectual questions, whiteboard… Online “I Like it!” - Development - Promotion - Maintenance -Virtual money selling -Advertisement(books, companies…) -Offline events Team17_Page 6/22
  7. Day3_What we learned Virtual Coin system is too complicated ! Level System based on points accumulation Few professionals will join ! Not our target segment for now Interviewers qualified? Rating System School Career Center They are CHANNEL & PARTNER Team17_Page 7/22
  8. Day4_MockUp -LinkedIn -Education institutions (Case study workshops, interview preparing workshops) -Platform building/maintenan ce -Online tools/packages development - Free or paid customized P2P video mock interview “…Have you -Full interview toolkit thought about (e.g:cases, consulting interviewee folder, legal issues?...” bank…) question - Interview tools - Active users - Interview question bank (case bank) - Development - Promotion - Maintenance - Annotated Recorded video for review - Automated online services Young People -18-30 -preparing for an interview - Students seeking internship/full time jobs (especially consulting) - People seeking a part-time job by - School Career Office conflict “Potential giving interviews - Recruiting firms of -Career websitesinterest” - Convenience scheduling -Virtual money selling -Advertisement(books, companies…) - Commission from paid interviews - Premium service Team17_Page 8/22
  9. Workflow Sign in with LinkedIn account Complete profile and preference Random match now Or make appointment Team17_Page 9/22
  10. Day5_MockUp -Platform building/maintenan ce -Company recruiting team -Interview preparing workshops -Online tools/packages development - Interview tools - Active users - Interview question bank (case bank) - Development - Promotion - Maintenance - Free or cheap customized P2P video mock interview -Full interview toolkit (e.g: consulting cases, interviewee folder, question bank…) - Annotated Recorded video for later review - Convenience scheduling Get: -Student consulting groups -Students seeking part time job Keep: - Level + Rating system Grow: -Word of mouth - Students preparing for internship/full time jobs interviews (especially case interviews) - Students seeking a part-time job by giving interviews - School Career Office -Career websites -Student case study, interview preparing, speaking groups -Commission from paid interviews -Premium service -Advertisement(books, companies…) Team17_Page 14/22
  11. Customer Segments Want to help each other with Mock Interviews Students Seek a part-time job by giving interviews Feel happy and honored to help (Alumni) Professionals Extremely experienced mentors Target (Get) Further Target (Grow) Team17_Page 15/22
  12. Business Model Value Proposition: College Student Free P2P College Student - Wide and easy matching of partners Case Bank School Career Office Career websites Channels Mockup Value Proposition: College Student Case study groups, etc Paid P2P Grad Student - Interviewees gets valuable suggestions Interviewers find a way to help others and earn pocket money Team17_Page 16/22
  13. Revenue Model Paid Service $$$$ 3% fee Premium Service $$ $ Premium Service Mockup $$ Advertisements $$ Team17_Page 17/22
  14. What We Have Learned So Far • College/B-school students have robust demand for mock interview partners (particularly for case interviews) • Customers are willing to pay a premium to conduct mock interviews with peers who have ex experience (including work/ internship, or just interviews, etc) in target industries • Potential interest from strategic partners (85 Broads for instance) and advertisers (WeHire)validated Team17_Page 18/22
  15. Next Steps • Build an Demo • Continue to test customer segments • Meeting with strategic partners (appointment with 85 Broads already set up) to discuss go-to-market opportunities • Research user acquisition costs • Deep dive on revenue stream segmentation Team17_Page 19/22
  16. Segment Size -US Market Appendix Team17_Page 20/22
  17. Segment Size -US Market US college and grad students Need mock interviews Total: 17.5 M 1 60%2 Served: 10.5 M 50%2 Target: 4.2 M Willing to pay for service 1. National Center for Education Statistics, Digest of Education Statisti 4/28/2013 2. Mockup Survey, 1/17/14 21/22 Team17_Page
  18. Archetype of Customers Value Proposition: - Free Peer-to-Peer mock interviews Able to connect with partners across the country Case Bank Junior@Stanford Preping for case interviews Junior@Columbia Preping for case interviews - Value Proposition: Senior@NYU Preping for IBanking interviews MBA student @Tuck with previous wall street experience Interviewees gets valuable suggestions Interviewers find a way to help young students and earn pocket money Team17_Page 22/22

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