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Mobidemics                         Green Energy RedefinedNilanjan Banerjee (PI)    Xiangyu Liu (EL)   Douglas Hutchings (CM)
A Major PivotProduct: Webservice that provides dataanalytics and energy recommendations forgrid-tied, off-grid, and grid-o...
Technology ComparisonTechnology      Grid-only   Off-grid Grid-   Recommendations       Channel                           ...
Technology ComparisonTechnology      Grid-only   Off-grid Grid-tied   Recommendation ChannelMobidemics      YES         YE...
The Business Model CanvasEnergy meter                                                    Long Term                     Web...
The Business Model CanvasEnergy meter                                                    Long Term                     Web...
Finding our customers.Homeowners          George Holmes (off-grid)                    Robert Osborne (grid-tied)          ...
How to get to our customersActivists and       Terry Tremwel (grid-tied)  consultants       Stephen Pollard (grid-tied)   ...
Desired Value PropositionTechnology           Low Cost         Automation      RecommendationHome-owner feedback < $10/mnt...
Interesting insight                  $0.08/Watt Home owner                                     Ozark Electricity  (grid-ti...
Customer Decision Tree                                                              Mobidemics      Install + monitoring s...
Another Alternative…                        Mobidemics       4c – 8c/W          Mobidemics                         Home ow...
Things to do.• Further validate the value proposition  – Talk to homeowners, researchers in Europe, local    sustainabilit...
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Mobidemics lecture 5 cust relationships

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Transcript of "Mobidemics lecture 5 cust relationships"

  1. 1. Mobidemics Green Energy RedefinedNilanjan Banerjee (PI) Xiangyu Liu (EL) Douglas Hutchings (CM)
  2. 2. A Major PivotProduct: Webservice that provides dataanalytics and energy recommendations forgrid-tied, off-grid, and grid-only homes
  3. 3. Technology ComparisonTechnology Grid-only Off-grid Grid- Recommendations Channel tiedMobidemics YES YES YES Personalized, fine- Utility company grained Solar installersOpower YES NO NO Coarse Utility company grained,Society basedOnzo (Europe) YES NO NO Fine-grained Utility companyIntel YES NO NO NO DirectDashboard homeowners
  4. 4. Technology ComparisonTechnology Grid-only Off-grid Grid-tied Recommendation ChannelMobidemics YES YES YES Personalized, Utility company fine-grained Solar installersOpower YES NO NO Coarse Utility company grained,Society basedOnzo (Europe) YES NO NO Fine-grained Utility companyIntel YES NO NO NO DirectDashboard homeowners
  5. 5. The Business Model CanvasEnergy meter Long Term Webservice dev.manufacturer Home owner(z-wave) Homeowners (off-grid, grid-tied):Utility Companies - personalized Utility energy-saving Companies recommendationsSolar installationcompanies Solar Installation Utility company: Companies renewable energy Webservice: data analytics utility company Analytic engine solar installer Nick Rosen Web/phone: Home ownersBackend Backend Monthly SubscriptionMaintenance Development One time installation fee
  6. 6. The Business Model CanvasEnergy meter Long Term Webservice dev.manufacturer Home owner(z-wave) Homeowners (off-grid, grid-tied):Utility Companies - energy-saving Utility recommendations CompaniesSolar installationcompanies Solar Installation Utility company: Companies renewable energy Webservice: data analytics utility company Analytic engine solar installer Nick Rosen Web/phone: Home ownersBackend Backend Monthly SubscriptionMaintenance Development One time installation fee
  7. 7. Finding our customers.Homeowners George Holmes (off-grid) Robert Osborne (grid-tied) Ozark ElectricityUtility companies Arkansas Electric PowerSolar Installers Stitt Energy
  8. 8. How to get to our customersActivists and Terry Tremwel (grid-tied) consultants Stephen Pollard (grid-tied) Nick Rosen (activist) Complete Solar Solution* Swepco*Utility companies Ozark Electricity Arkansas Electric PowerSolar Installers Stitt Energy
  9. 9. Desired Value PropositionTechnology Low Cost Automation RecommendationHome-owner feedback < $10/mnth Not desirable -Personalized <$500/install -Ability to choose what to recommendMobidemics Don’t know NO automation PersonalizedOpower Don’t know Automated Coarse grained aggregateOnzo (Europe) Don’t know NO Fine-grained/Not personalizableIntel Dashboard Installation > YES NO recommendation $10K
  10. 10. Interesting insight $0.08/Watt Home owner Ozark Electricity (grid-tied) $0.04/Watt or FreeOur system might have higher value to utilitycompanies than end users
  11. 11. Customer Decision Tree Mobidemics Install + monitoring service 4c – 8c/W Mobidemics solar Home owner utility installer (grid-tied) company 1 time Free? installation feeMobidemics AR: 30% as apply tax credit Mobidemics Government subsidies
  12. 12. Another Alternative… Mobidemics 4c – 8c/W Mobidemics Home owner utility (grid-tied) company Free? Installation one time of service fee? AR: 30% as tax credit Mobidemics Contractors Complete SS Gigaom Government solar subsidiesinstaller ? ?
  13. 13. Things to do.• Further validate the value proposition – Talk to homeowners, researchers in Europe, local sustainability efforts.• Figure out revenue model for Contractors – Meeting with Complete Solar Solution• Figure out the decision tree for utility companies? – Meeting with Swepco, AEP
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