1. Our initial idea
We started as a Zombie based social gaming platform
with an analytic backend
People talked to: ~100
Survey participants : 50

2. The Promise and Opportunity
US Market
Personalized Energy Assistant
We are an analytic software Grid-tied
(Siriof energy management)
service available on your phone ($2B)
and through the web that providesGrid-only
real time energy recommendation $5B
Mindless saving of 30%
and control
in electricity bills
Tested in grid-tied and off-
Off-grid
grid buildings
(very small)

3. The Team
Nilanjan Banerjee (Ph.D) Xiangyu Liu Douglas Hutchings (Ph.D.)
Asst. Professor, CSCE Undergraduate, CSCE CEO, Silicon Solar Soln
University of Arkansas University of Arkansas. University of Arkansas
Principal Investigator Entrepreneurial Lead Mentor
Expertise: Data Analytics, Expertise: Data Analytics, Expertise: Business
Renewable Energy, Mobile Mobile Systems Management, Acquiring
Systems investments

4. The Competition Matrix
Company Type Analytics Cost Channel
Mobidemics Grid-tied Self learning energy mgmt $0-600/once Solar install.
Off-grid Personalized recommend. $25/month Municipal utilities
Grid-only
Opower Grid-only Social visualization $15/year Utilities
Onzo
Fatspaniel Grid-tied Debugging $4/Watt B2C (web)
Stitt Energy Visualization
Control4 Grid-only No Analytics $5-$15K B2C (web)
X10
Dashboards

5. The Competition Matrix
Company Type Analytics Cost Channel
Mobidemics Grid-tied Self learning energy mgmt $0-600/once Solar install.
Off-grid Personalized recommend. $25/month Municipal utilities
Grid-only
Opower Grid-only Social visualization $15/year Utilities
Onzo
Fatspaniel Grid-tied Debugging $20K (5KW B2C (web)
Stitt Energy Visualization system)
Control4 Grid-only No Analytics $5-$15K B2C (web)
X10
Dashboards

6. The Initial Business canvas
Energy meter Webservice dev. Long Term
manufacturer Homeowners
(off-grid, grid- Home owner
(z-wave)
tied):
- personalized Utility
Utility energy-saving Companies
Companies recommendations
Solar installation Webservice: Solar Installation
Utility company:
companies utility company Companies
renewable energy
Analytic engine data analytics solar installer
Nick Rosen Web/phone:
Home owners
Monthly Subscription
Backend Backend
Maintenance Development
One time installation fee

7. Whom did we talk to (Highlights)
Homeowners George Holmes, Robert Osborne, Jim
Power, Terry Tremwel, Stephen Pollard
Utility Ozark Electricity, John Marshall, Arkansas
companies Electric Power and others.
Solar Installers Bill Ball, Stitt Energy, CA Solar Electric, Will
Anderson, AAEA, and others
Home
automation Victor Gurel, Jim Phillip
Off-grid activists Nick Rosen, Rick Gragg, David Tabor, Jerod
and Building Bradley, Tom Riley
mgmt.

8. Our Customers
Solar installation
companies are
desperate for recurring
revenue

9. Revenue Model
$300/m/building
$40/m
$10/m

10. Risks
Incentive: Recurring revenues
Partnership with Solar Also looking at municipal
Installation companies utilities and building mgmt
Energy management is a Focus on the value
noisy space proposition
Flat revenue model can lead Cost carefully tuned to what
to overcharging and the user wants
undercharging
Partner with Energy meter
We have an initial installation manufacturers to minimize
cost this risk

11. Intermediary Business Canvas
Homeowners
Energy meter (off-grid, grid-tied): Long Term
Webservice dev. -energy-saving
manufacturer Home owner
recommendations
(z-wave) -per-appliance
profiling
Utility Companies -maximize cost of Municipal Utility
electricity sold Companies
Solar installation
companies -Self learning Solar Installation
personalized energy
Webservice: Companies
mgmt
utility company
Analytic engine -Savings upto 30%
in electricity bill solar installer Building mgmt
Nick Rosen Utility company: Web/phone:
renewable energy Home owners
data analytics
$15-$25/month
Backend Backend
Maintenance Development $0-600– one time
installation fee

12. Whom did we talk to (Highlights)?
Marketing Jon Kleene
agents
David Bradley, Juan Balda, Alan Mantooth,
Centers for Ajay Malshe, MichellHasell
innovation
Potential John R. Marshall, GRAPES, Walmart Center
Partners on Sustainability, AR Economic
Development (Brad Henry)
Innovate Jeff Amerine
Arkansas and
Nick Rosen, G N Mathur, RajanDua
Foreign contacts
Landing page, Adwords, Blogs, FB,
Web stuff Twitter

13. Our Potential Partners

14. The Next Steps
Demonstrate to companies who have
already shown interest in the system
Do more customer discovery
meet with municipal utilities
explore the building space
more understanding of the European market

15. Canvases

16. Business Canvas 1
Energy meter Webservice dev. Long Term
manufacturer Home owner
(z-wave) Homeowners
(off-grid, grid-tied):
Utility Companies - personalized Utility
energy-saving Companies
Solar installation recommendations
companies Solar Installation
Utility company: Companies
renewable energy Webservice:
data analytics utility company
Analytic engine
solar installer
Nick Rosen Web/phone:
Home owners
Backend Backend Monthly Subscription
Maintenance Development
One time installation fee

17. Business Canvas 2
Energy meter Webservice dev. Long Term
manufacturer Homeowners Home owner and
(z-wave) (off-grid, grid-tied): commercial blgs
-energy-saving
Utility Companies recommendations Utility
-per-appliance Companies
profiling
Solar installation
-maximize cost of Solar Installation
companies electricity sold
Webservice: Companies
utility company
Analytic engine
solar installer
Utility company:
Nick Rosen renewable energy Web/phone:
data analytics Home owners
Backend Backend Price-related monthly Subscription
Maintenance Development
One time installation fee

18. Business Canvas 3
Homeowners
Energy meter (off-grid, grid-tied): Long Term
Webservice dev. -energy-saving
manufacturer Home owner and
recommendations
(z-wave) -per-appliance commercial blgs
profiling
Utility Companies -maximize cost of Municipal Utility
electricity sold Companies
Solar installation
companies -Self learning Solar Installation
personalized energy
Webservice: Companies
mgmt
utility company
Analytic engine -Savings upto 30%
in electricity bill solar installer Building mgmt
Nick Rosen Utility company: Web/phone:
renewable energy Home owners
data analytics
$15-$25/month
Backend Backend
Maintenance Development $0-600 onetime

19. Business Canvas 4
Energy meter Webservice dev. Long Term
manufacturer Home owner and
(z-wave) commercial blgs
Solar installation Municipal Utility
companies Companies
-Self learning Solar Installation
Nick Rosen personalized energy
Webservice: Companies
mgmt
utility company
Analytic engine -Savings upto 30%
Center in electricity bill solar installer Building mgmt
Govn. Agencies
Web/phone:
Home owners
Marketing
Campaign $15-$25/month
Backend
Maintenance Meters $0-600 one time