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Mobidemics final NSF I-Corps presentation

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  • 1. Our initial ideaWe started as a Zombie based social gaming platform with an analytic backend People talked to: ~100 Survey participants : 50
  • 2. The Promise and Opportunity US MarketPersonalized Energy Assistant We are an analytic software Grid-tied (Siriof energy management) service available on your phone ($2B) and through the web that providesGrid-only real time energy recommendation $5B Mindless saving of 30% and control in electricity billsTested in grid-tied and off- Off-grid grid buildings (very small)
  • 3. The TeamNilanjan Banerjee (Ph.D) Xiangyu Liu Douglas Hutchings (Ph.D.)Asst. Professor, CSCE Undergraduate, CSCE CEO, Silicon Solar SolnUniversity of Arkansas University of Arkansas. University of Arkansas Principal Investigator Entrepreneurial Lead MentorExpertise: Data Analytics, Expertise: Data Analytics, Expertise: BusinessRenewable Energy, Mobile Mobile Systems Management, AcquiringSystems investments
  • 4. The Competition MatrixCompany Type Analytics Cost ChannelMobidemics Grid-tied Self learning energy mgmt $0-600/once Solar install. Off-grid Personalized recommend. $25/month Municipal utilities Grid-onlyOpower Grid-only Social visualization $15/year UtilitiesOnzoFatspaniel Grid-tied Debugging $4/Watt B2C (web)Stitt Energy VisualizationControl4 Grid-only No Analytics $5-$15K B2C (web)X10Dashboards
  • 5. The Competition MatrixCompany Type Analytics Cost ChannelMobidemics Grid-tied Self learning energy mgmt $0-600/once Solar install. Off-grid Personalized recommend. $25/month Municipal utilities Grid-onlyOpower Grid-only Social visualization $15/year UtilitiesOnzoFatspaniel Grid-tied Debugging $20K (5KW B2C (web)Stitt Energy Visualization system)Control4 Grid-only No Analytics $5-$15K B2C (web)X10Dashboards
  • 6. The Initial Business canvasEnergy meter Webservice dev. Long Termmanufacturer Homeowners (off-grid, grid- Home owner(z-wave) tied): - personalized UtilityUtility energy-saving CompaniesCompanies recommendationsSolar installation Webservice: Solar Installation Utility company:companies utility company Companies renewable energy Analytic engine data analytics solar installer Nick Rosen Web/phone: Home owners Monthly SubscriptionBackend BackendMaintenance Development One time installation fee
  • 7. Whom did we talk to (Highlights)Homeowners George Holmes, Robert Osborne, Jim Power, Terry Tremwel, Stephen PollardUtility Ozark Electricity, John Marshall, Arkansas companies Electric Power and others.Solar Installers Bill Ball, Stitt Energy, CA Solar Electric, Will Anderson, AAEA, and othersHome automation Victor Gurel, Jim PhillipOff-grid activists Nick Rosen, Rick Gragg, David Tabor, Jerodand Building Bradley, Tom Riley mgmt.
  • 8. Our Customers Solar installation companies aredesperate for recurring revenue
  • 9. Revenue Model$300/m/building $40/m $10/m
  • 10. Risks Incentive: Recurring revenuesPartnership with Solar Also looking at municipalInstallation companies utilities and building mgmtEnergy management is a Focus on the valuenoisy space propositionFlat revenue model can lead Cost carefully tuned to whatto overcharging and the user wantsundercharging Partner with Energy meterWe have an initial installation manufacturers to minimizecost this risk
  • 11. Intermediary Business Canvas HomeownersEnergy meter (off-grid, grid-tied): Long Term Webservice dev. -energy-savingmanufacturer Home owner recommendations(z-wave) -per-appliance profilingUtility Companies -maximize cost of Municipal Utility electricity sold CompaniesSolar installationcompanies -Self learning Solar Installation personalized energy Webservice: Companies mgmt utility company Analytic engine -Savings upto 30% in electricity bill solar installer Building mgmt Nick Rosen Utility company: Web/phone: renewable energy Home owners data analytics $15-$25/month Backend Backend Maintenance Development $0-600– one time installation fee
  • 12. Whom did we talk to (Highlights)?Marketing Jon Kleene agents David Bradley, Juan Balda, Alan Mantooth,Centers for Ajay Malshe, MichellHasell innovationPotential John R. Marshall, GRAPES, Walmart Center Partners on Sustainability, AR Economic Development (Brad Henry)Innovate Jeff Amerine Arkansas and Nick Rosen, G N Mathur, RajanDuaForeign contacts Landing page, Adwords, Blogs, FB,Web stuff Twitter
  • 13. Our Potential Partners
  • 14. The Next StepsDemonstrate to companies who havealready shown interest in the systemDo more customer discoverymeet with municipal utilities explore the building space more understanding of the European market
  • 15. Canvases
  • 16. Business Canvas 1Energy meter Webservice dev. Long Termmanufacturer Home owner(z-wave) Homeowners (off-grid, grid-tied):Utility Companies - personalized Utility energy-saving CompaniesSolar installation recommendationscompanies Solar Installation Utility company: Companies renewable energy Webservice: data analytics utility company Analytic engine solar installer Nick Rosen Web/phone: Home ownersBackend Backend Monthly SubscriptionMaintenance Development One time installation fee
  • 17. Business Canvas 2Energy meter Webservice dev. Long Termmanufacturer Homeowners Home owner and(z-wave) (off-grid, grid-tied): commercial blgs -energy-savingUtility Companies recommendations Utility -per-appliance Companies profilingSolar installation -maximize cost of Solar Installationcompanies electricity sold Webservice: Companies utility company Analytic engine solar installer Utility company: Nick Rosen renewable energy Web/phone: data analytics Home ownersBackend Backend Price-related monthly SubscriptionMaintenance Development One time installation fee
  • 18. Business Canvas 3 HomeownersEnergy meter (off-grid, grid-tied): Long Term Webservice dev. -energy-savingmanufacturer Home owner and recommendations(z-wave) -per-appliance commercial blgs profilingUtility Companies -maximize cost of Municipal Utility electricity sold CompaniesSolar installationcompanies -Self learning Solar Installation personalized energy Webservice: Companies mgmt utility company Analytic engine -Savings upto 30% in electricity bill solar installer Building mgmt Nick Rosen Utility company: Web/phone: renewable energy Home owners data analytics $15-$25/month Backend Backend Maintenance Development $0-600 onetime
  • 19. Business Canvas 4Energy meter Webservice dev. Long Termmanufacturer Home owner and(z-wave) commercial blgsSolar installation Municipal Utilitycompanies Companies -Self learning Solar InstallationNick Rosen personalized energy Webservice: Companies mgmt utility company Analytic engine -Savings upto 30%Center in electricity bill solar installer Building mgmtGovn. Agencies Web/phone: Home owners Marketing Campaign $15-$25/monthBackendMaintenance Meters $0-600 one time

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