3. Business Canvas (consumers)
Auto Insurance
Partner
EMT Schools,
Nursing
Programs
Site: Hosting
(Heroku, later
Rackspace or
Softlayer);
Payments
(Balanced);
Location
(Glympse); Texts
(Twilio)
Medical-related
rides
Platform
development
Pre-scheduled,
door-throughdoor
transportation
to medical
appointments
Limited #
drivers /
senior
Segment focus
Sales and Support
Rating systems
Oldest
daughter of
senior who has
trouble driving
Then
Senior Living
centers
Drivers
Technical team
Direct
marketing to
families
Real-time
reporting
Senior Living
Seed $ for initial
insurance and
hiring
Friendly Faces
(social
interaction)
Discharge
planners /
clinics
Then
Clinics /
Hospitals /
Insurance
Plans
Driver Compensation
Insurance
Cust Dev Team
Payment through app
($35/hr + $1/mile)
Subscription at
discounted rates
6. Market Size
*Assumption = $40 per round
trip
USA
San Francisco
Year 1
Total Available Market
40M Seniors
280M Outpatient Visits / year
$11.2B / year*
135k Seniors
945k Outpatient Visits / year
$38M / year*
Segmented Available
Market
26M Seniors
180M Outpatient Visits / year
$7.3B / year*
115k Seniors
820k Outpatient Visits / year
$33M / year*
13M Seniors
90M Outpatient Visits / year
$3.6B / Year*
58k Seniors
410k Outpatient Visits / year
$16.5M / Year*
Exclude- ADL seniors and
seniors in rural locations
Target
Middle/Upper Class
Household Income – 50%
Year 1 – San Francisco
Year 2 – LA, Chicago, FLORIDA!!!!!!!!!!!
Year 3 – Major Metro Markets (8x)
7. Experiments
Hypothesis
(We think)
Questions/Method
Pass/Fail Criteria
We think we relieve
stress from families
Hard Test: Do you have or have had
issues or struggle with transporting
your loved ones to appointments?
Yes/No
% of answers saying no?
The elderly are not
driving themselves.
Observe who is actually driving the
elderly to their appointments
Elderly drive themselves
We think that a ride
costing $20 is what
Ad words
the customer will pay Interviews with potential customers
for a single ride. ($40
round trip)
click through %
conversion rate
10. Business Canvas (drivers)
Screen and
Interview
Candidates
Resume Building
Recruitment Funnel
Flexible Hours
Eventual: Develop
Trainings
Liability
protection
Nursing
Students
EMT schools
Nursing
Programs
Job Boards
Paid Job
listings
In-Person
Recruitment
Recently
Graduated
EMTs
Rating systems
Social Impact
Recruiting
Time / Staff
Limited #
drivers /
senior?
N/A
Recently
Graduated
Nurses
Editor's Notes
My name’s Jay. With your help, Lift Hero will connect EMTs who have cars with seniors who have trouble driving. We also want to make it extremely easy for the caregiver to coordinate.
This is a mission that will last as long the company does
Silver ride – CPR and first aid certified drivers, door through door service, requires 24hr notice, on time guarantee, $90/hrHome Instead – 3hr minimum rides, 24hr bookingsBetter Living Transport – wheel chair capabilities, for anyone that has special needs for transportation, solely transportation companyITN – door-through-door/arm-through-arm, 24/7 availability, shared rides or single rides, membership system, 60+ and visually impaired, many complicated pricing schemesFactors: cost, disability services, availability, payment models, trust, door through door, accessibility to seniors and families
I developed this idea at the Founder Institute accelerator. Misha was a close mentor there and continues to be one of the most supportive people I know.Steve became a mentor while I was at DevBootcamp; technical founder at Hipmunk and RedditJason was our first formal advisor. Head of strategy at aplaceformom.com and a very entrepreneurial guyDr. Yeh is a UCSF ED doc and in charge of overseeing EMS in San FranciscoAfter 3 months at DevBootcamp, I’m now able to create our ‘minimum viable product’ on the tech side, but I’m looking for an equally driven CTO to take over and start our mobile dev efforts
