Lean LaunchPad
Lessons-Learned Day
Presentation Training
Storytelling for
Entrepreneurs
Princeton eLAB2013 - The Lean LaunchPad
Ralph Guggenheim – Alligator Planet LLC
Presentation Schedule
Today: Storytelling for Entrepreneurs
Tonight: Plan your presentation
Tomorrow: Teams meet to discus...
Presentation: Overview
Each team presents a 12-minute presentation about:
Start with a 2-minute video on your journey
Then...
Your Story
Be specific!
Your name
Your teammates
Your goal
Where you started
Where you ended up and what you learned
Where...
Show, Don‘t Tell
Your video and your slides must have visuals
Don‘t simply recite the text on your slide
Do use your slide...
Story Structure
Learn from movies & books
Stories must have a:
Beginning
Middle
End
In traditional storytelling we have a ...
Classic Story Structure
Three Acts:
Act I: the hero confronts a Problem that initiates
a mission or journey
Act II: the he...
Classic Story Structure
First described by Aristotle (384 BC – 322 BC)
Used in books, plays, films throughout history
Exam...
Act I – the Problem
Act II – the Obstacle
Act III – the Strategy
Classic Story Structure
Three Acts:
Act I: the hero confronts a Problem that initiates
a mission or journey
Act II: the he...
Your Presentation Structure
Three Parts:
Part I: the Team confronts a Problem that initiates
a search to define a business...
Other Key Components
Don‘t just ―get out of the building‖—
Get out of your head and into your audience‘s
Find a way to mov...
The ―Cheat Sheet‖ - 1
Project: 2 minute video + 10 minute presentation
The Video:
2 minutes (give or take)
Summarize visua...
The ―Cheat Sheet‖ - 2
Part I: Problem
Slide 1: Team Name, plus a few lines of what
your initial idea was and the size of t...
The ―Cheat Sheet‖ - 3
Part II: Obstacles (and KEY Pivots)
Slide 3: Business Model Canvas Version 1. Here
was our original ...
The ―Cheat Sheet‖ - 4
Part II (cont.)
Slide 6: Business Model Canvas Version X.
Here was a KEY pivot or iteration. Explain...
The ―Cheat Sheet‖ - 5
Part III: Strategy
Slide N: ―So here‘s where we ended up.‖ Talk
about:
N. What you learned
N+1. Whet...
Examples
Look on YouTube for NSF I-Corps videos as
reference
Red Ox: Yale University / Desalination
Supra Sensors: Univers...
Presentation Schedule
Today: Storytelling for Entrepreneurs
Tonight: Plan your presentation
Tomorrow: Teams meet to discus...
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Lessons-Learned Day Presentation Skills Training

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Lessons-Learned Day Presentation Skills Training

  1. 1. Lean LaunchPad Lessons-Learned Day Presentation Training
  2. 2. Storytelling for Entrepreneurs Princeton eLAB2013 - The Lean LaunchPad Ralph Guggenheim – Alligator Planet LLC
  3. 3. Presentation Schedule Today: Storytelling for Entrepreneurs Tonight: Plan your presentation Tomorrow: Teams meet to discuss their plan Aug. 7: Demo Day (Closed session) + Faculty feedback Aug. 14: Demo Day (Public session)
  4. 4. Presentation: Overview Each team presents a 12-minute presentation about: Start with a 2-minute video on your journey Then a 10-minute slide deck about: Your business Your eLAB journey, particularly key pivots & discoveries What‘s next for your venture
  5. 5. Your Story Be specific! Your name Your teammates Your goal Where you started Where you ended up and what you learned Where you go from here
  6. 6. Show, Don‘t Tell Your video and your slides must have visuals Don‘t simply recite the text on your slide Do use your slides to summarize. Add verbal details Use enthusiasm and humor… and enthusiasm!
  7. 7. Story Structure Learn from movies & books Stories must have a: Beginning Middle End In traditional storytelling we have a name for these.
  8. 8. Classic Story Structure Three Acts: Act I: the hero confronts a Problem that initiates a mission or journey Act II: the hero overcomes Obstacles along the way Act III: the hero devises a Strategy, executes it and succeeds (or fails)
  9. 9. Classic Story Structure First described by Aristotle (384 BC – 322 BC) Used in books, plays, films throughout history Example: ―JAWS‖
  10. 10. Act I – the Problem
  11. 11. Act II – the Obstacle
  12. 12. Act III – the Strategy
  13. 13. Classic Story Structure Three Acts: Act I: the hero confronts a Problem that initiates a mission or journey Act II: the hero overcomes Obstacles along the way Act III: the hero devises a Strategy, executes it and succeeds (or fails)
  14. 14. Your Presentation Structure Three Parts: Part I: the Team confronts a Problem that initiates a search to define a business model Part II: the Team iterates to resolve Obstacles that confront the model Part III: the Team evolves a Strategy, executes it and succeeds (or fails)
  15. 15. Other Key Components Don‘t just ―get out of the building‖— Get out of your head and into your audience‘s Find a way to move your audience emotionally Engage with your audience – body language, humor, enthusiasm Demonstrate vulnerability & perseverance Listen actively – avoid the ‗defensive‘ trap Edit, Edit, Edit!! Practice, Practice, Practice!
  16. 16. The ―Cheat Sheet‖ - 1 Project: 2 minute video + 10 minute presentation The Video: 2 minutes (give or take) Summarize visually what you have in your slides Either the entire slide set, or Just the first iteration and final results Emphasize pivots and discoveries Use music, interesting visuals, unexpected moments
  17. 17. The ―Cheat Sheet‖ - 2 Part I: Problem Slide 1: Team Name, plus a few lines of what your initial idea was and the size of the opportunity Slide 2: Team members – name, background, expertise and your role for the team (hustler, hacker, designer)
  18. 18. The ―Cheat Sheet‖ - 3 Part II: Obstacles (and KEY Pivots) Slide 3: Business Model Canvas Version 1. Here was our original idea. Slide 4: Here‘s what we did (tell how you got out of the building) Slide 5: So here‘s what we found (reality) so then, …
  19. 19. The ―Cheat Sheet‖ - 4 Part II (cont.) Slide 6: Business Model Canvas Version X. Here was a KEY pivot or iteration. Explain why and what you learned. Slide 7: Here‘s what we did (explain how you got out of the building) Slide 8: So here‘s what we found next(reality) … Slide 9 - Business Model Canvas Version Y. Another KEY pivot and explainwhy and what you found … and so on.
  20. 20. The ―Cheat Sheet‖ - 5 Part III: Strategy Slide N: ―So here‘s where we ended up.‖ Talk about: N. What you learned N+1. Whether you think this a viable business, N+2. Whether you want to purse it after the accelerator –or– what‘s worth pursuing Financial needs & revenue expectations Final slides: click through each of your business model canvas slides, from start to finish.
  21. 21. Examples Look on YouTube for NSF I-Corps videos as reference Red Ox: Yale University / Desalination Supra Sensors: University of Oregon Omega Chem: Bio based surfactants
  22. 22. Presentation Schedule Today: Storytelling for Entrepreneurs Tonight: Plan your presentation Tomorrow: Teams meet to discuss their plan Aug. 7: Demo Day (Closed session) + Faculty feedback Aug. 14: Demo Day (Public session)
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