9. Teaching team
• Steve Blank
Architect, Lean LaunchPad™ course
• Jerome Engel
Faculty Director, Lean LaunchPad Educators
Program
10. Jerome “Jerry” Engel
UC Berkeley
• Adjunct Professor, Haas School of Business
• Founder and Director Emeritus of the Lester Center for
Entrepreneurship and Innovation
• Teach Entrepreneurship, Venture Capital & Private Equity, Technology
Commercialization and Innovation in the MBA and Executive Ed
NSF – National Faculty Director of the Innovation Corps Program
Business
• Venture Capital
– Monitor Venture Partners, General Partner [Current]
– Co-founded: Kline Hawkes Capital [1995]
• Entrepreneur
– Co-Founder: AllBusiness.com, ElectraScan Inc., CardioProfile
– Angel Investor, Board member: Maxis, Leapfrog, MedAmerica, Adaptive Planning
• Big Company Experience
– 1980s: Ernst & Young, Managing Partner, Entrepreneurial Services
Clients: Apple, Intel, Genentech, Sun, Autodesk, Fair Isaac, The Learning Company
and more..
– 1970s: KPMG
11. Steve Blank
Startups
• 8 Startups in 21 years; semiconductors, supercomputers, enterprise
software, video games, consumer products, military intelligence
Lean Startups
• Father of the Lean Startup Movement; author of the Four Steps to the
Epiphany, The Startup Owners Manual, May 2013 Cover story in
Harvard Business Review
Educator
• Stanford – Consulting Associate Professor, Berkeley – NSF Principal
Investigator & Lecturer, Columbia – Lecturer
• Author of the Lean LaunchPad class, author of NSF Innovation Corps
curriculum, co-author Lean LaunchPad Educators course
Corporate Consulting
• Consult for Fortune 1000 companies
12. Speakers & Panelists
• Entrepreneurship Program
Leaders
– Phil Weilerstein
– Tom Byers
• Experienced LLP Faculty
– Jim Hornthal [Princeton]
– Michael Marasco [Northwestern]
– Frank Rimalovski [NYU & I-Corps]
– Steve Zahm [UCSB]
– Jennifer Walske [Berkeley]
– Vidar Anderson [NEXT]
• LLP Graduates
– Alice Brooks
– Brian Feth
– Kevin Yien
– Tatiana Ecoiffier
– Jonathan Wylie
• LaunchPad Central Team
– Bhavik Joshi
– Kevin Yien
13. The Lean LaunchPad Ingredients….
5 day
course
YOU
10 or 12
week
course
Lean
LaunchPad
Approach
NSF I-
Corps
14. Welcome Educators
Tom Byers
- Principal Investigator, Epicenter;
Professor, Management Science and
Engineering, Stanford University; and Faculty
Director, Stanford Technology Ventures Program
Phil Weilerstein
- Executive Director, National Collegiate Inventors
and Innovators Alliance
17. 54
23
18
10
2
Faculty member, lecturer, instructorPrivate sectorNon-governmental organizationCollege or university administratorGovernmental agency
0
10
20
30
40
50
60
Which of the following do you primarily identify with?
* Some respondents selected multiple answers
19. 4
2
9
5
10
22
27
39
47
65
50
22
0% 20% 40% 60% 80% 100%
Business Model
Canvas
Customer
Development
Agile
Development
How much do you know about the following topics?
Nothing I've heard about it I've read something I'm using/teaching it!
20. Flipped Classroom
25 13
0% 20% 40% 60% 80% 100%
Do you currently use flipped classroom strategies?
No (N)
Yes (Y)
11 3
0% 20% 40% 60% 80% 100%
How would you characterize your flipped classroom initiative?
(check all that apply)
My own initiative
A school/department-wide
initiative
An institutional initiative
21. Experiential Learning Strategies
26 17 6
0% 20% 40% 60% 80% 100%
How would you characterize your experiential learning strategies
initiative? (select all that apply) My own initiative
A school/department-
wide initiative
An institutional initiative
8 33
0% 20% 40% 60% 80% 100%
Do you currently employ experiential learning strategies?
No (N)
Yes (Y)
23. 11
6
42
0
5
10
15
20
25
30
35
40
45
Not at all I include entrepreneurship
content in one or more of my
courses
I teach one or more courses
focused specifically on
entrepreneurship
To what degree do you teach entrepreneurship?
24. 0% 20% 40% 60% 80% 100%
Lectures
Case studies
Guest speakers
Online
What is your preferred method of instruction?
1st Ranking 2nd Ranking 3rd Ranking 4th Ranking
26. 22
18
0
5
10
15
20
25
The main focus of my work is on
designing/delivering training on
entrepreneurship or business plan
development
Sometimes I provide training on
entrepreneurship or business plan
development as part of my work
To what extent do you provide training on entrepreneurship
or business plan development?
28. Putting yourself on the
Lean LaunchPad map
• Write your initials at the spot that represents your teaching
experience and current context. Use a green marker if you
are adjunct, red if you are tenure track.
Mainstreet Highly Scalable
Bootstrap VC Funded
Inexperienced
with LLP
Experienced
with LLP
29. Steve Blank
10:30 – 12:15 PM
• Business Model Canvas
– A Business Analysis Tool
– A Scoreboard and a Flip Book
• Customer Discovery and Lean LaunchPad
Approach
– Search vs. Execution
– Customer Discovery and Validation
– Customer Discovery Videos/ How to conduct a
discovery interview
31. Business Model Canvas
group work
• Using your pre-course assignment, each group member
presents to the group an example from their teaching
experience
– Business Model Canvas
– Critical hypothesis & testing methodology
– Product-market fit (for those teaching BMC) or what looks different
through BMC (for those w/o BMC experience)
– Focus on lessons learned for your students, and you
• Your group may be selected to share one of your BMCs with
the entire class tomorrow (8-10 min presentation). Select ONE
example that is most useful as a learning exercise.
Until 1:30
32. Live case studies – student teams
1:30 – 3:00 PM
• Alice Brooks
- Stanford, ADD
• Brian Feth
- CanScan, Berkeley LLP class, Spring 2012
• Kevin Yien
- Diabetes, Berkeley LLP class, Spring 2012
• Tatiana Ecoiffier
- Gut Wiser, Berkeley LLP class, Spring 2013
• Jonathan Wylie
- Evoke, Berkeley LLP class, Spring 2013
33. Business Model Canvas
group work
• Using your pre-course assignment, each group member
presents to the group an example from their teaching
experience
– Business Model Canvas
– Critical hypothesis & testing methodology
– Product-market fit (for those teaching BMC) or what looks different
through BMC (for those w/o BMC experience)
– Focus on lessons learned for your students, and you
• Your group may be selected to share one of your BMCs with
the entire class tomorrow (8-10 min presentation). Select ONE
example that is most useful as a learning exercise.
Until 1:30
36. Business Model Canvas exercise
presentations & discussion
9:15 – 10:45 AM
Present your group’s example to the entire
workshop
– Why did your group select this example?
– Lessons Learned
– 10 minutes each
37. Managing the “flipped” classroom
11:00 – 12:00 PM
Steve Blank and Bhavik Joshi
• The use of video as instructional method
• Role of Mentors, Advisors, and Teaching Assistants
• Teaching formats: 10 or 12 week, 5 day, partially
remote
• The classroom
• Real time feedback tools for teachers and
participants
• LaunchPad Central
38. Epicenter
Tom Byers
- Principal Investigator, Epicenter;
Professor, Management Science and
Engineering, Stanford University; and Faculty
Director, Stanford Technology Ventures Program
39. • Each group member shares how you will organize your
curriculum and teach your courses locally
– Bird’s eye view: Share the “Opportunities and Challenges” slides
you prepared, focusing on the changes you will make going
forward, and the opportunities and challenges that lay ahead
– On a more granular level: You are also encouraged to share the
personalized lecture slides you prepared that will supplement and
personalize the LLP lectures to your experience and course
• Your group may be selected to share an Opportunities
and Challenges presentation (8-10 min) with the class
tomorrow. Select ONE example for this purpose.
Opportunities & Challenges
group work
Until 1:30 pm
40. Educators in action
1:30 – 3:00 PM
• Jim Hornthal
– James Wei Visiting Professor in Entrepreneurship at Princeton University
• Michael Marcuso
– Director and Clinical Professor, Farley Center for Entrepreneurship and
Innovation, Northwestern University
• Frank Rimalovski
– Executive Director, NYU Entrepreneurial Institute New York University and I-
Corps Instructor for the NYCRIN node
• Steve Zahm
– Lecturer, Technology Management Program (TMP), University of California
Santa Barbara,"Creating a Market-Tested Startup Business Model" and
President, Procore Technologies, Inc.
• Jennifer Walske
– Assistant Professor, the School of Management, University of San Francisco
• Vidar Andersen
– NEXT Instructor, Andersen Dierick and Associates (ADnA)
41. Steve Blank
3:30 – 4:30 PM
• Entrepreneurship Curriculum in the
Age of the Lean LaunchPad
– The Search Execution approach to building
an entrepreneurship curriculum
42. Optional session
5:15 – 5:45 AM
Bhavik Joshi and Kevin Yien
For those interested, at 5:15 there will be a
demonstration of the LaunchPad Central tool.
Shuttles back to the hotels will be available
before and after this session
44. • Each group member shares how you will organize your
curriculum and teach your courses locally
– Bird’s eye view: Share the “Opportunities and Challenges” slides
you prepared, focusing on the changes you will make going
forward, and the opportunities and challenges that lay ahead
– On a more granular level: You are also encouraged to share the
personalized lecture slides you prepared that will supplement and
personalize the LLP lectures to your experience and course
• Your group may be selected to share an Opportunities
and Challenges presentation (8-10 min) with the class
tomorrow. Select ONE example for this purpose.
Opportunities & Challenges
group work
8:00 – 9:00 AM
46. Opportunities & Challenges
Presentations and discussion
9:00 – 11:00 AM
Present your group’s example to the entire
workshop
– Why did your group select this example?
– Focus on opportunities and challenges
– 10 minutes each
9:10 AM9:20 AM Lester CenterWelcome to Haas School/Lester CenterAndre return to JE who introduces Phil9:20 AM9:30 AM NCIIAWelcome from NCIIA recognizing Epicenter, IntelPhil Return to Jerry - introduce Steve
9:30 AM10:00 AMLectureStory of the Lean LaunchPadSteve's experiential story of the Lean LaunchPad, including the courses at Berkeley, NSF I-Corps, Stanford and Columbia.
1) Poll participants about their experience in teaching the LLP approach; 2) Tell participants follow above instructions.
10:45 AM11:30AMLecture and class discussionBusiness Canvas Development and discussionIntroduce participants to the business canvas model11:30 AM12:30 PMLecture and class discussionCustomer Discovery and Lean LaunchPad ApproachIntroduce participants to the customer discovery approach and how the business canvas and customer discovery approaches combine in LLP
BEFORE LUNCH: 1) Organize the participants into their groups; 2) explain the overnight assignment; and DURING LUNCH: 3) have them introduce themselves to group peers.
20 minutes to present business model canvas from day one of class, day 5 and day 10. The teaching team will respond with up to 10 minutes of questions and comments on your canvas as you present. Jerry will MC the session. Add a slide or two at the end about where you are now with your startup.
BEFORE LUNCH: 1) Organize the participants into their groups; 2) explain the overnight assignment; and DURING LUNCH: 3) have them introduce themselves to group peers.
13 groups give presentations with comments from the speaker panel—total 4 minutes each. Groups explain why they selected the canvas. Speaker panel will ask questions about the canvas as if the group is a student team.
OVERNIGHT ASSIGNMENT
13 groups give presentations with comments from the speaker panel—total 4 minutes each. Groups explain why they selected the canvas. Speaker panel will ask questions about the canvas as if the group is a student team.
