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Intro to the class

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  • 1. The Lean LaunchPadLecture 0: Introduction to the Class Steve Blank Jon Feiber Jon Burke http://i245.stanford.edu/
  • 2. This Session• The teaching team• Course objective(s)• Teaching team philosophy• Our expectations of you
  • 3. Teaching Team
  • 4. Steve Blank,Jon Feiber, John Burke • BS CS/Astro Physics U of • Yale BS EE8 startups in Silicon Valley Colorado • McKinsey and Co.• Semiconductors • VP Networking SUN • Charles River Ventures • V.C. @ MDV since 1991 • Stanford Ph.D MS&E• Supercomputers • TA: E145, Mayfield Fellows,• Consumer electronics • MS&E 273 V.C. @ Floodgate• Video games ann@floodgate.com• Enterprise software @annimaniac• Military intelligence sblank@stanford.edu @sgblank www.steveblank.com
  • 5. Steve Blank, Jon Feiber, John Burke8 startups - 32 years in Silicon Valley• Semiconductors• Supercomputers• Consumer electronics • BS CS/Astro Physics U of Colorado • Yale BS EE Co. • McKinsey and• Video games• Enterprise software • 50 employee, VP Networking @ Sun • Charles River Ventures th• Military intelligence • Stanford Ph.D MS&E • V.C. @ MDV since 1991 • V.C. @ FloodgateTeach: Stanford, Berkeley, Columbia jdf@mdv.com ann@floodgate.comDetails at www.steveblank.com @annimaniac
  • 6. Steve Blank, Jon Feiber, John Burke8 startups - 32 years in Silicon Valley• Semiconductors• Supercomputers• Consumer electronics • BS CS/Astro • BSMechEngineering U.C. Berkeley,• Video games Physics U of• Enterprise software Colorado • BA Economics U.C. Santa Cruz,• Military intelligence • 50th employee, • MBA Harvard Business School VP NetworkingTeach: Stanford, Berkeley, Columbia @ Su • Founder BMI SoftwareDetails at www.steveblank.com • VC at ABS Ventures • V.C. @ MDV since 1991 • Co-founder True Ventures • jdf@mdv.com jburke@trueventures.com @andemca
  • 7. Alexander Osterwalder, Tina Seelig• Ph.D. in Management Information Systems (MIS) University of Lausanne Ph.D. Neuroscience Stanford Med School• Founder, Business Model Foundry • Mgmt consultant Booz, Allen, Hamilton• Author Business Model Generation • Multimedia producer at Compaq Computer• Co-founder, The Constellation for AIDS • Founder multimedia competence (NGO) companyBookBrowser. • Exec Director Stanford Technology Ventures Program (STVP), EpiCenter • tseelig@stanford.edu • @tseelig
  • 8. Alexander Osterwalder, Tina Seelig8 startups - 32 years in Silicon Valley• Semiconductors• Supercomputers• Consumer electronics • Ph.D. Neuroscience Stanford Med School• Video games• Enterprise software • Mgmt consultant Booz, Allen, Hamilton• Military intelligence • Multimedia producer at Compaq ComputerTeach: Stanford, Berkeley, Columbia • Founder multimedia companyBookBrowser.Details at www.steveblank.com • Exec Director Stanford Technology Ventures Program (STVP), EpiCenter tseelig@stanford.edu @tseelig
  • 9. Course Assistant (CA’s) Thomas Haymore Stephanie Glass•B.A. in Political Science •MS MS&E 2010• Stanford Law („06)• J.D. Stanford Law („12)thomas.haymore@gmail.com •CA’s role: Class/lecture questions, Grading and attendance
  • 10. Course Assistant (CA’s) Thomas Haymore Stephanie GlassB.A. in Political Science• Stanford Law („06) •MS MS&E 2012• J.D. Stanford Law („12)thomas.haymore@gmail.com srglass@stanford.edu •CA’s role: Class/lecture questions, Grading and attendance
  • 11. Course Objective: Idea to a Business• What does it take to go from idea to a business? – Business Model + Customer Development – Hypotheses testing of the business model(s) – Get “out of the building”
  • 12. Course Objective: Simulate A Startup?• Create the pressures, uncertainty, and challenges of a real startup – Our expectations are unreasonable, they require extraordinary effort – We expect failures, iterations and Pivots – Class is a “lab” - books/lectures are tools, not answers – Fail fast, learn quick, push you outside your comfort zone
  • 13. Teaching team philosophy• This class is taught using the “Startup Culture” – We‟re tough, direct, fair - you need to be the same – Startup culture has no hierarchy - in this class you are an entrepreneur - not a PI, lab mgr or center director – We‟re your biggest supporters – we want you to succeed• Question us, challenge us, push us as hard as we push you• We don‟t pretend to be domain experts, we know you are smarter than we are
  • 14. Getting Out of The Building• This class is not about our lectures• The class is not about your attendance• The class is about the work you do outside the building• It‟s the difference between a vision and a hallucination
  • 15. Our Expectations of You• This is a full-contact, immersive class – All of you will be full participants – here and remotely – You will spend lots of time outside of your university – You all will do all the work assigned (and it is a lot more than you probably realize) – No “dine and dash”• If you think you are not learning, or you all cannot commit the time, see your NSF program manager
  • 16. Team Deliverables• Each Week – Lessons Learned presentation 5 minutes – Updated Lean LaunchLab blog – Hours of “outside the building” learning• December Presentation – 20 minute Lessons Learned Summary
  • 17. SyllabusEach week• We teach you about the business model• You get out of the building and test hypotheses• Your team presents what you all learnedRepeat for 8 weeks
  • 18. Syllabus for Today• 9:30–10:30am Panel: Scientist and Engineers as Founders and Entrepreneurs• 10:30–1:00pm Class 1: Business Model/Customer Development• 3:00–4:00pmWorkshop: Lean LaunchLab sftwr• 4:00–5:00pmWorkshop: Mentor Tutorial• 5:30–6:30pm Workshop: Unleashing CreativityHomework: Business Model Hypotheses – present tomorrow!
  • 19. Syllabus for Tomorrow• 9:00–1:00pm Class 2: Value Proposition• 1:00- 7:00pm Get Out of the Building• 7:00–8:00pmWorkshop: How to Get out of the Building while Protecting My IPHomework: Value Proposition Hypotheses – present findings tomorrow!
  • 20. Syllabus for Wednesday• 9:00–1:00pm Class 3: Customers/Users/Payers• 1:00- 1:30pm Workshop: Emerging Success Stories• 7:00–8:00pmWorkshop: Customers, CustomersHomework: Customer Hypotheses – present findings Oct 18th!
  • 21. Syllabus for Oct 18th - Nov 15th• 9:00–1:00pm PST Classes 4 – 8Homework: You present findings every week to all teams
  • 22. Syllabus for Dec 13th – 14th• Dec 13th 9:00–5:00pm PST – Rehearsal Day at Stanford• Dec 14th 9:00–5:00pm PST – Demo Day at StanfordAll team members required both days
  • 23. The Lean LaunchPadPanel: Scientist and Engineers asFounders and Entrepreneurs Panelists: Kevin Dewalt Founder ClaimAway, Jason Lohn co-Founder, CEO of X5 Systems, Dave Merrill Founder, CTO of Sifteo, Kumar Goswami Founder, CEO of Kaviza http://i245.stanford.edu/