Erin founded Wordnik (funded by among others MDV and Floodgate) in early 2009. The idea for Wordnik is to create a database of all the words and everything we know about them.What was her inspiration for working on this idea? What unique insights did she have? Where did she get these unique insights?Exercise – take a moment to think through your passions, write them down and list if it is linked to your current project in any wayCan you imagine Erin working on anything else? Perhaps the next Zynga?
Market insight is becoming more and more a requirement
Example – work through video games; Pacemaker; Consumer solar rooftops