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E245 dcveritas week5
 

E245 dcveritas week5

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  • SOLARCITY = 13.5% OF MARKET TOP 1 (Founded 2006)SUNGEVITY = 2% OF MARKET TOP 6 (Founded 2007)
  • SUNRUN FOUNDED 2008SUNPOWER 23% OF SMALL MARKET BUT LESS THAN 1% UNDER DIRECT SALES AND 12.5% IN COMMERCIAL DIRECT SALES

E245 dcveritas week5 E245 dcveritas week5 Presentation Transcript

  • D.C. VeritasWeek 5: Demand Creation
    “Vertical Axis Wind Turbine”
    TEAM:
    Durell Coleman
    Andrew Harner
    Diana Lin
    Pedro Silva
  • Last Week Overview
    Outlay the solar and wind markets
    Companies and Consultants interviews
    Analyzed the Customer Acquisition Cost
    Case Studies in 20 different cities in 5 states
    Actualized turbine cost
    Including Wind and Incentives variables
    Research and contact new “potential” customers
    Plan our future…
  • Residential Solar Market:
    Kyocera
    SOLARCITY
    Customers
    Own Installers
    Evergreen
    BP Solar
    LEASING
    Canadian
    SUNGEVITY
    Customers
    Third party
    SHARP
    Own Installers
    BP Solar
    LEASING or PPA
  • Residential Solar Market:
    SunPower
    SUNRUN
    Customers
    Third party
    Sharp
    Kyocera
    LEASING
    MULTIPLE SELLERS
    &
    SUNPOWER
    Customers
    Third party &
    Cert. Installers
    SunPower
  • Wind Market TODAY:
    Bergey
    Customers
    Cert. Installers
    Bergey
    SUMMARY
    None of the top 10 offers leasing or PPA
    Biggest barriers are permitting and local wind info.
    New FED incentives !
  • Customer Acquisition Cost
  • Web funnel
    Referenced to our web site
    Year 1
    Year 5
    300 000 hits
    100 000 hits
    Fill out savings calculator
    70%
    50%
    Send request to sales
    30%
    20%
    Reconnection with viable customer
    30%
    30%
    Visit to site
    80%
    80%
    Close sale
    10%
    20%
    Total Revenue
    Total Revenue
    1.44 million
    18.14 million
  • Case studies direct sale:
  • Our Value Proposition
    D.C. Veritas
    Customers
    Third Party
    D.C. Veritas
    LEASING
  • Our Future!
  • QUESTIONS?