Testing value proposition hypotheses: Lessons Learned
Major challenges If seller is private cloud, potential security concerns For startup buyers, Amazon = Trust Latency concerns High switching costs
Current thoughts on value prop
Questions going forward How do we get past Amazon as the default? How viable is telecom as potential seller? Validate buyer & seller value propositions How do we access the buyers and sellers? What sort of sales structure and sales force does it require? Who is the main buyer and what are his motivations? Is buying guide/ matching service superior value proposition to marketplace?