Why Bother?Market Estimates 11. Total
Addressable Market: MMORPG/RPG ~ $8 Billion ● MMO Subscriptions - 20 Million (1) 2 ● Estimated 80 million copies of RPGs sold (2) 3 ● Estimated $80 spent on lifetime of game (purchase at $60 plus DLCs and subscriptions)2. Served Available Market: Skyrim (3) ● Over 10 mill Skyrim copies sold ● $620 million in sales Sources:3. Target Market (1)-http://www.alteredgamer.com/pc- ● 5% of SAM ~ $30 million gaming/35992-mmo-subscriber- populations/ (2)-http://www.statisticbrain.com/xbox-360- best-selling-games-statistics/ (3)-http://www.statisticbrain.com/skyrim- the-elder-scrolls-v-statistics/
Core Hypotheses1.) Gamers want a
tangible product tocommemorate the (hundreds of) hours they putinto their games.2.) Stock figures (mascots) do not quench thedesires of gamers for RPGs that featurecustomizable characters.3.) Gamers are willing to pay top dollar for aquality statue of their avatar.
A Case Study in Failure:
Team Notes Online video note-taking application Study group collaboration service PDF markup environment Teacher assessment toolProblem: Nobody demanded any of them
Lessons Learned...● Customer is King●
Building a Product is not Building a Business● Do not hesitate to make tough decisions● TALK TO PEOPLE! Learn about a new industry -- it doesnt take long to sound like an expert (or at least 1/2 an expert...)● Dont be afraid to admit ignorance