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Coin
Coin
Out
Out
(Team 8)

The Digital Coin Jar

*142
Interviews
www.coin-out.com

1
What We Thought
Coin Out is for everyone
Need to integrate with old school POS
Merchants will love it

Coin
Out

www.coin-...
Canvas 1

Coin
Out

www.coin-out.com

3
Big Ideas

Future partners are current
customers
Value proposition requires
precision

Coin
Out

www.coin-out.com

4
The Journey: Customer Discovery
Tracked down 4 free passes to a conference, and
then snuck in a 5th…
Kicked out of ~15 eat...
The Journey: Customer Discovery
End-Users

Merchants

Industry
Partners

Total:

89
89

29
29

23
23

142

Examples:
oBart...
The Reward: Customer Archetypes
1

Point of
Sale
Vendors

Ahha!
“Customer…not
just a partner”

Archetype: “New” iOS &
Arch...
Archetype: Point-of-Sale

Coin
Out

www.coin-out.com

8
Archetype: Merchant

“Loyalty programs allow us to connect to customers and increase our
ability to make some serious cash...
Archetype: End-User

Coin
Out

www.coin-out.com

10
Canvas 5

Coin
Out

www.coin-out.com

11
Getting to MVP

Coin
Out

www.coin-out.com

12
Getting to MVP

Coin
Out

www.coin-out.com

13
Our MVP Demo

First actual code…

Coin
Out

www.coin-out.com

14
Next Steps

Coin
Out

www.coin-out.com

15
Thank You, Lean Launchpad!
For ongoing contact:
Jeff Witten Norman Niemer Lee Cooper

jeff.witten
@gmail.com

Coin
Out

ci...
Appendix

Coin
Out

www.coin-out.com

17
Canvas 1

Coin
Out

www.coin-out.com

18
Canvas 2

Coin
Out

www.coin-out.com

19
Canvas 3

Coin
Out

www.coin-out.com

20
Canvas 4

Coin
Out

www.coin-out.com

21
Canvas 5

Coin
Out

www.coin-out.com

22
Market Size
TAM
143.3 Million
Total Users in US
SAM
34.4 Million
Potential Users
Opportunity
1 Million
1 Million
Target Us...
Get Strategy

Coin
Out

www.coin-out.com

24
Financials
1

2

3

4

5

Users

1,000

250,750

500,500

750,250

1,000,000

Revenue
($MM)

$.02

$4.51

$9.01

$13.50

$...
Value Prop Canvas
Gain Creators

Gains

Quick exchange
Loyalty
Fun experience

Recognize value capture that otherwise woul...
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Coin out columbia univ jan 2014

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Transcript of "Coin out columbia univ jan 2014"

  1. 1. Coin Coin Out Out (Team 8) The Digital Coin Jar *142 Interviews www.coin-out.com 1
  2. 2. What We Thought Coin Out is for everyone Need to integrate with old school POS Merchants will love it Coin Out www.coin-out.com 2
  3. 3. Canvas 1 Coin Out www.coin-out.com 3
  4. 4. Big Ideas Future partners are current customers Value proposition requires precision Coin Out www.coin-out.com 4
  5. 5. The Journey: Customer Discovery Tracked down 4 free passes to a conference, and then snuck in a 5th… Kicked out of ~15 eating establishments… Crashed 1 dorm party… Bought and drank beers at 9 different bars (in one night)… …all in the name of “customer discovery” Coin Out www.coin-out.com 5
  6. 6. The Journey: Customer Discovery End-Users Merchants Industry Partners Total: 89 89 29 29 23 23 142 Examples: oBartenders oWaiters oCafé customers oStudents oTech-savvy professionals Coin Out Examples: oFairway Market oCommons Chelsea oChop’t oCafé Silvana oUniversity Stationary www.coin-out.com Examples: oToshiba oHeartland oAmerican Express oSquare oShopkeep oLeaf oClover oLevelUp 6
  7. 7. The Reward: Customer Archetypes 1 Point of Sale Vendors Ahha! “Customer…not just a partner” Archetype: “New” iOS & Archetype: “New” iOS & Android PoS systems Android PoS systems Value Prop: Merchants Value Prop: Merchants happy; revenue-share happy; revenue-share Archetype: High-traffic, Archetype: High-traffic, small biz w/ new PoS small biz w/ new PoS Value Prop: Loyalty; Value Prop: Loyalty; communication channel communication channel 2 Merchants 3 Archetype: Smart phone Archetype: Smart phone user who is paid in cash user who is paid in cash Value Prop: Utilize Value Prop: Utilize change; eliminate hassle change; eliminate hassle End-Users Start Coin Out Day 1 Day 2 Day 3 www.coin-out.com Day 4 Day 5 7
  8. 8. Archetype: Point-of-Sale Coin Out www.coin-out.com 8
  9. 9. Archetype: Merchant “Loyalty programs allow us to connect to customers and increase our ability to make some serious cash; we’d love another channel” -----Manager at Joe’s Coin Out www.coin-out.com 9
  10. 10. Archetype: End-User Coin Out www.coin-out.com 10
  11. 11. Canvas 5 Coin Out www.coin-out.com 11
  12. 12. Getting to MVP Coin Out www.coin-out.com 12
  13. 13. Getting to MVP Coin Out www.coin-out.com 13
  14. 14. Our MVP Demo First actual code… Coin Out www.coin-out.com 14
  15. 15. Next Steps Coin Out www.coin-out.com 15
  16. 16. Thank You, Lean Launchpad! For ongoing contact: Jeff Witten Norman Niemer Lee Cooper jeff.witten @gmail.com Coin Out citynorman @gmail.com Ivan Miao lcooper15 ym2459 @gsb.columbia.edu @columbia.edu www.coin-out.com Berfu Altintas ba2417 @columbia.edu 16
  17. 17. Appendix Coin Out www.coin-out.com 17
  18. 18. Canvas 1 Coin Out www.coin-out.com 18
  19. 19. Canvas 2 Coin Out www.coin-out.com 19
  20. 20. Canvas 3 Coin Out www.coin-out.com 20
  21. 21. Canvas 4 Coin Out www.coin-out.com 21
  22. 22. Canvas 5 Coin Out www.coin-out.com 22
  23. 23. Market Size TAM 143.3 Million Total Users in US SAM 34.4 Million Potential Users Opportunity 1 Million 1 Million Target Users Target Users Coin Out www.coin-out.com Total Smartphone Users - 60.8% of mobile market penetration Mobile usage - 24% people active mobile phones to pay Possible capture - User number for similar mobile payment system 23
  24. 24. Get Strategy Coin Out www.coin-out.com 24
  25. 25. Financials 1 2 3 4 5 Users 1,000 250,750 500,500 750,250 1,000,000 Revenue ($MM) $.02 $4.51 $9.01 $13.50 $18.00 Gross Margin $0.00 $0.95 $1.95 $2.85 $3.80 Net CF ($0.93) ($0.24) $0.71 $0.88 $1.05 Coin Out www.coin-out.com 25
  26. 26. Value Prop Canvas Gain Creators Gains Quick exchange Loyalty Fun experience Recognize value capture that otherwise wouldn’t have New access point for rewards/added money Entertaining and fun way to earn More efficient POS More money Greater traffic Customer in and out quickly Cashiers counting fewer coins Communication to new customer base Pain Relievers Pains No more loose coins in pockets Immediate conversion Digital access/staying on top of deals Cashiers spend less on counting coins Less need to stock Get people paying in cash out quicker Carrying around coins Walking/finding the Coinstar machine Forgetting loyalty card/not getting credit Coin Out Time costs Costs of stocking registers Long lines www.coin-out.com 26
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