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Capella Space
We are providing low-cost SAR imagery satellite constellation with a low revisit rate.
The Navy 7th Fleet will know the exact location and trajectory of objects in their area of
operations.
Payam Banazadeh
Aerospace/Business
Timon Ruban
Machine Learning
Isaac Matthews
Aerospace
Jose Ignacio del Villar
Business
Will Woods
SAR
# interviews
this week (3
pending):
7
# total
interviews:
7
Redacted
Redacted
Contacts
Sponsor:
● Col. Steve Butow, DIUx, USAF
Mentors:
● Maj. Ryan Space, DIUx, USAF
● Tim Newell, BMNT Capital
● Dave Slayton, Hoover Research Institute
● Pete Stevenson, Intel
● Michael Calabro - Booze Allen Hamilton
● Laura Yu - Booze Allen Hamilton
● Col. Darren Halford - USAF
Military Liaisons:
● LtC Ryan Blake, Stanford Military Fellow, USAF
● LtC Steve Behmer, Stanford Military Fellow, USAF
Redacted
Redacted
Redacted Redacted
Redacted
Redacted
Redacted
Redacted
MVP
Redacted
Redacted
Experiment #1 - Satellite constellation IS the product
Hypothesis
Experiment
Result
Action
Our product consists of providing a satellite constellation so that the users have
access to the raw images whenever they want
Several interviews with stakeholders and mentors
Instead of selling the constellations, sell the data extracted from the images with data
analytics and machine learning algorithms.
Focus our conversations for future interviews on the value of the data extracted from
the images and not our technology.
Redacted
Redacted
Redacted
Redacted
Redact
ed
Redac
ted
Redacted
Experiment #2 - SAR resolution necessity
Hypothesis
Experiment
Result
Action
Using high-resolution (1m/pixel) SAR imagery to track targets is useful for the US
military
Interviewing Lt. Col. Ryan Blake of the US Air Force
SAR Imagery can be used for targeting fixed structures in the US Air Force
=> 5-10m/pixel resolution is sufficient
This data point helps us refine our thinking, but we need to interview more
stakeholders before we know what is the required resolution
Redacted
Redacted
Redacted
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• Deploy	1	to	3	satellites	
and	sell	the	images	by	
September	2017.
• Finish	the	deployment	
of	40	satellites	by	
2020.
• Construction	of	
payload	for	testing
• Development	of	image	
analysis	algorithms
• Construction	of	
satellite	under	
required	constraints
• Data	Analytics	
providers	(Orbital	
Insight,	Omni	Earth,	
etc)
• Sponsors	(military	and	
commercial)
• Satellite	structure	
providers
• Satellite	component	
providers	
• Orbital	
communication	
providers
• Satellite	launch	
providers
• Get	a	customer	in	a	country	in	the	Equatorial	orbit	
(Government)
• Get	commercial	customers	interested	enough	in	our	tech
• The	DHS	and	other	government	departments	adopt	our	
technology:
• - USCG:	to	thwart	drug	trafficking	from	Ecuador	and	Colombia
• Summer	ground	demonstration:	$50k
• First	satellite:	$6	million	(including	operations)
• Subsequent	satellites:	$3	million	each
• Final	constellation:	$150	million	total	over	3	years	
• Funding	to	perform	
payload	test	during	
Summer	2016
• Government	advocacy	
for	our	technology:	
DHS
• Contacts	in	the	
Equatorial	countries’	
government	agencies.
Beneficiaries
Mission	AchievementMission	Budget/Costs
Buy-In/Support
Deployment
Value	PropositionKey	Activities
Key	Resources
Commercial
Satellite	imagery	resellers
Illegal	fishing	in	Indonesia
Oil	tankering	in	Nigeria
Stop	pirating	at	sea	in	
Somalia
Key	Partners
USCG
Law	Enforcement	DO	
Information	Watch	Officer
USCG
- Stop	more	boats	carrying	
drugs	from	
Ecuador/Colombia
- Reduce	the	cost	of	drug	
intervention	operations
NGA
Provide	better	intelligence	
to	other	agencies/services
Commercial
Satellite	Imagery	Resellers:	
they	can	offer	better	and	
more	diverse	products
Illegal	fishing:	tracking	of	
ships	that	are	doing	
suspicious	activities	at	sea.	
Better	law	enforcement.
NGA
Intelligence	Analysts
Services	in	the	DoD??
SOCOM
Government	sector	driving	
demand	(Indonesia,	Nigeria,	
Ecuador,	Colombia)
Coast	Guard	Deputy	
Commandant	for	
Operations	(CG-DCO)
Redacted
Redacted
Redacted Redacted
Redacted
Redacted Redacted
Redacted
Redacted
Here’s What We’re Doing Next…
1)Get granular with key stakeholders to try to understand WHO needs WHICH
intelligence WHEN and HOW to get it in their hands
2)Test what the actionable insight from our image analysis would look like for
the customer in a mock-up
3)Gain insights of current U.S. regulatory frameworks regarding the handling of
high resolution geographical imaging and data.
4)Populate a list of competitors/ collaborators in space-based and high-altitude
SAR applications (private and public sector).
Redacted Redacted
RedactedRedacted
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Capella Week 1 H4D Stanford 2016

  • 1. Capella Space We are providing low-cost SAR imagery satellite constellation with a low revisit rate. The Navy 7th Fleet will know the exact location and trajectory of objects in their area of operations. Payam Banazadeh Aerospace/Business Timon Ruban Machine Learning Isaac Matthews Aerospace Jose Ignacio del Villar Business Will Woods SAR # interviews this week (3 pending): 7 # total interviews: 7 Redacted Redacted
  • 2. Contacts Sponsor: ● Col. Steve Butow, DIUx, USAF Mentors: ● Maj. Ryan Space, DIUx, USAF ● Tim Newell, BMNT Capital ● Dave Slayton, Hoover Research Institute ● Pete Stevenson, Intel ● Michael Calabro - Booze Allen Hamilton ● Laura Yu - Booze Allen Hamilton ● Col. Darren Halford - USAF Military Liaisons: ● LtC Ryan Blake, Stanford Military Fellow, USAF ● LtC Steve Behmer, Stanford Military Fellow, USAF Redacted Redacted
  • 8. Experiment #1 - Satellite constellation IS the product Hypothesis Experiment Result Action Our product consists of providing a satellite constellation so that the users have access to the raw images whenever they want Several interviews with stakeholders and mentors Instead of selling the constellations, sell the data extracted from the images with data analytics and machine learning algorithms. Focus our conversations for future interviews on the value of the data extracted from the images and not our technology. Redacted Redacted Redacted Redacted Redact ed Redac ted Redacted
  • 9. Experiment #2 - SAR resolution necessity Hypothesis Experiment Result Action Using high-resolution (1m/pixel) SAR imagery to track targets is useful for the US military Interviewing Lt. Col. Ryan Blake of the US Air Force SAR Imagery can be used for targeting fixed structures in the US Air Force => 5-10m/pixel resolution is sufficient This data point helps us refine our thinking, but we need to interview more stakeholders before we know what is the required resolution Redacted Redacted Redacted Redacted Redacted
  • 10. • Deploy 1 to 3 satellites and sell the images by September 2017. • Finish the deployment of 40 satellites by 2020. • Construction of payload for testing • Development of image analysis algorithms • Construction of satellite under required constraints • Data Analytics providers (Orbital Insight, Omni Earth, etc) • Sponsors (military and commercial) • Satellite structure providers • Satellite component providers • Orbital communication providers • Satellite launch providers • Get a customer in a country in the Equatorial orbit (Government) • Get commercial customers interested enough in our tech • The DHS and other government departments adopt our technology: • - USCG: to thwart drug trafficking from Ecuador and Colombia • Summer ground demonstration: $50k • First satellite: $6 million (including operations) • Subsequent satellites: $3 million each • Final constellation: $150 million total over 3 years • Funding to perform payload test during Summer 2016 • Government advocacy for our technology: DHS • Contacts in the Equatorial countries’ government agencies. Beneficiaries Mission AchievementMission Budget/Costs Buy-In/Support Deployment Value PropositionKey Activities Key Resources Commercial Satellite imagery resellers Illegal fishing in Indonesia Oil tankering in Nigeria Stop pirating at sea in Somalia Key Partners USCG Law Enforcement DO Information Watch Officer USCG - Stop more boats carrying drugs from Ecuador/Colombia - Reduce the cost of drug intervention operations NGA Provide better intelligence to other agencies/services Commercial Satellite Imagery Resellers: they can offer better and more diverse products Illegal fishing: tracking of ships that are doing suspicious activities at sea. Better law enforcement. NGA Intelligence Analysts Services in the DoD?? SOCOM Government sector driving demand (Indonesia, Nigeria, Ecuador, Colombia) Coast Guard Deputy Commandant for Operations (CG-DCO) Redacted Redacted Redacted Redacted Redacted Redacted Redacted Redacted Redacted
  • 11. Here’s What We’re Doing Next… 1)Get granular with key stakeholders to try to understand WHO needs WHICH intelligence WHEN and HOW to get it in their hands 2)Test what the actionable insight from our image analysis would look like for the customer in a mock-up 3)Gain insights of current U.S. regulatory frameworks regarding the handling of high resolution geographical imaging and data. 4)Populate a list of competitors/ collaborators in space-based and high-altitude SAR applications (private and public sector). Redacted Redacted RedactedRedacted Redacted Redacted Redacted Redacted

Editor's Notes

  1. We have reached out to our assigned mentors, sponsors, and military liaisons and are leveraging the connections of this network to provide critical insights to open doors to contacts in the Navy 7th Fleet, and the military at large. Through our conversations, we have discovered that the US Navy and Coast Guard is interested in employing state of the art imaging platforms for wide area and continuous monitoring, specifically in the Arctic - SAR is a unique technology that affords the Navy and Coast Guard this capability. We have additionally discovered that the private sector, particularly companies in the Arctic region involved with the commerce, transportation, and exploitation of natural resources, may have an interest in the technology.