Carbon Culture Final NSF I-Corps Presentation
 

Carbon Culture Final NSF I-Corps Presentation

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  • We sustainably convert renewable forestry wood waste into soil amendments -Typically, wood waste is generated & burned during forestry operations -We ’ve developed innovative way to convert this waste to a high-value soil amendment that sequesters carbon that would normally escape into the atmosphere.

Carbon Culture Final NSF I-Corps Presentation Carbon Culture Final NSF I-Corps Presentation Presentation Transcript

      • Our technology converts forestry waste (slash) into biochar, a soil amendment.
    Carbon Cultures A team from the University of Washington Jenny Knoth, Lead • International Paper Co. for 6 years after M.S. • UW Forestry Ph.C. Jeff Canin, Mentor • Venture analyst, investor, and advisor • Cleantech EIR @ UW Daniel Schwartz, PI • ChemE Professor • Department Chairman ~40 landowner-related conversations ~50 biochar users, channels, influencers
  • The Business Model Canvas - #1 Distribution C - Sequestration R.E.Credits Landowners Blanket sale/ Franchise Waste Removal Air Quality Improvement Landowners- Wood waste generators IP Know How Distributors Personal Assistance Direct Sale Sale of Biochar Biochar user Industrial Biochar user Retail Gardening Biochar user Agricultural Biochar users Energy Wholesale Retail Franchise Service For Waste Removal Low cost Reliable Char source Reduce Run Off Increased Soil Productivity with Lower inputs Crew Training Secure feedstock Marketing Relationships With Landowners Blanket Manufacturer Biochar Advocates People Field Operation Capital Fixed costs Low cost Supply
  • Carbon Cultures: Scalable technology can connect two markets New Markets – Biochar Agricultural and Horticultural Soil Amendment U.S. Agriculture $10 – 50 B/yr (≈ 60 Mt/yr @ >$160/t) WA State Ag $100 – 700 M/yr NW Organics/Hort ≈ $ 100 M/yr (@ $1000/t) U.S. Forestry Slash ≈ $1B/yr (≈ 200 Mt/yr @ $5/t) NW Slash ≈ $100M/yr Ready Partners ≈ $10M/yr Existing Market Disposal of Forestry Slash costs landowners
  • Carbon Cultures: Scalable technology can connect two markets New Markets – Biochar Agricultural and Horticultural Soil Amendment U.S. Forestry Slash ≈ $1B/yr (≈ 200 Mt/yr @ $5/t) NW Slash ≈ $100M/yr Ready Partners ≈ $10M/yr Existing Market Disposal of Forestry Slash costs landowners U.S. Agriculture $10 – 50 B/yr (≈ 60 Mt/yr @ >$160/t) WA State Ag $100 – 700 M/yr NW Organics/Hort ≈ $ 100 M/yr (@ $1000/t)
    • Biochar Users
      • Nurseries
      • Industrial charcoal
      • e.g., Kingsford, Royal Oaks
      • Organic farmers
      • Composting firms
      • Specialty Retail
      • Ecologically Conscious Landscapers
    • Trusted Agents
      • Advocates
      • Horticultural Educators
      • Researchers
    Getting out of the building to learn from…
    • Forest Waste Generators
      • Tribal
      • Industrial
      • Government
      • The Nature Conservancy
    • Field trials
      • Pack Forest Field tests
      • U.S. Forest Service
      • Yakama Nation
  • Here is what we learned from… • Evidence for high value of biochar in nascent market • Minimum viable product needs emissions control • Education and research needed “ DNR will work to change the permitting required for technologies that can reduce emissions.” - David Grant, WA Department of Natural Resources • Minimum viable product needs emissions control
  • Here is what we learned from… “ Most of the biochar producers I have talked with are selling for $2,000/ton.” - Jim Archeluta, U.S. Forest Service • Minimum viable product needs emissions control • Evidence for high value of biochar in nascent market
  • Here is what we learned from… • Evidence for high value of biochar in nascent market • Minimum viable product needs emissions control • Education and research needed “ If Terry Lyngso suggests it, I might adopt it for my garden.” - Julie Day, Stanford Horticulturist “ People are ready to start thinking about the complex system of their soils. If biochar works, then great!” - Terry Lyngso, Lyngso Horticultural Materials • Minimum viable product needs emissions control • Evidence for high value of biochar in nascent market • Education and research needed
    • Biochar Users
      • • Education and research needed for new market
      • • Big difference selling “true believers” vs. “others”
      • • USFS pays $2000/ton for bulk biochar (wow!)
      • Main channel is via composter/blender
    Here is what we learned from…
    • Forest Waste Generators
      • Burn permitting is getting tougher and more costly
      • Smoke reduction highest value proposition
    • Field trials
      • ✔ Pack Forest (several)
    • Minimum viable product needs emissions control • Evidence for high value of biochar in nascent market • Education and research needed
  • Revenue & Cost Flows Carbon Cultures Contractors - logging - piling - disposal Operation Marketing Blanket & training Land Owner Contract for Slash disposal Blanket & training R&D Alone, this is not the basis of a venture backed business.
  • Revenue & Cost Flows Carbon Cultures Contractors - logging - piling - disposal Ag User Hort User Organic User Operation Marketing Blanket & training Land Owner Amendment Sales Contract for Slash disposal Biochar purchase Blanket & training Composter/ Blender Bulk purchase Retail purchase R&D
  • The Business Model Canvas - #1 Distribution C - Sequestration R.E.Credits Landowners Blanket sale/ Franchise Waste Removal Air Quality Improvement Landowners- Wood waste generators IP Know How Distributors Personal Assistance Direct Sale Sale of Biochar Biochar user Industrial Biochar user Retail Gardening Biochar user Agricultural Biochar users Energy Wholesale Retail Franchise Service For Waste Removal Low cost Reliable Char source Reduce Run Off Increased Soil Productivity with Lower inputs Crew Training Secure feedstock Marketing Relationships With Landowners Blanket Manufacturer Biochar Advocates People Field Operation Capital Fixed costs Low cost Supply
  • The Business Model Canvas - Evolution Distribution C - Sequestration R.E.Credits Landowners Blanket sale/ Franchise Waste Removal Air Quality Improvement Landowners- Wood waste generators IP Know How Distributors Personal Assistance Direct Sale Sale of Biochar Biochar user Industrial Biochar user Retail Gardening Biochar user Agricultural Biochar users Energy Wholesale Retail Franchise Service For Waste Removal Low cost Reliable Char source Reduce Run Off Increased Soil Productivity with Lower inputs Crew Training Secure feedstock Marketing Relationships With Landowners Blanket Manufacturer Biochar Advocates People Field Operation Capital Fixed costs Low cost Supply         
  • The Business Model Canvas – Current Working Version Distribution Landowners Blanket sale/ Franchise Waste Removal Air Quality Improvement Landowners- Wood waste generators IP & Know How Distributors Personal Assistance Sale of Biochar Biochar user - Retail Gardening Landscape Designer Biochar user - Agricultural Wholesale Retail Franchise (long term option) Reduce Run Off Increased Soil Productivity with Lower inputs Crew Training Marketing Relationships With Landowners Blanket Manufacturer Biochar Advocates Education People Field Operation Capital Fixed costs WA DNR
  • Next steps for Carbon Cultures… - USDA SBIR submitted (May, 2012 decision) - Competing in B-School Jones Foundation Milestone Achievement Awards ($25k) . - Company reforming as C-Corp. (Davis Wright Tremaine retained) - Technology Alliance Innovation Showcase (January, 2012 in Seattle). - License Option under negotiation with UW - Emission control being added to technology