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Building a World Class Entrepreneurship Program<br />
I Write a Blog  <br />www.steveblank.com<br />
This Talk is Based On<br />Business Model Generation<br />Four Steps to the Epiphany<br />The Lean Startup<br />
First -What’s A Startup?<br />Six Types of Startups<br />
Startup<br />Lifestyle Startups Work to Live their Passion<br /><ul><li>Serve known customer with known product
Pay for their passion</li></li></ul><li>Small Business<br />Startup<br />Small Business StartupsWork to Feed the Family<br...
Feed the family</li></li></ul><li>Small Business<br />Startup<br />Exit Criteria<br /><ul><li> Business Model found</li></...
Feed the family</li></li></ul><li>Small Business<br />Startup<br />- Business Model found<br />- Profitable business<br />...
99.7% of all companies
~ 50% of total U.S. workers</li></ul>http://www.sba.gov/advo/stats/sbfaq.pdf<br />
Scalable<br />Startup<br />Large Company<br />Scalable Startup<br />Search<br />Goal is to solve for:<br />  unknown custo...
Execute<br />Search<br />Scalable<br />Startup<br />Large Company<br />Exit Criteria<br /><ul><li> Business model found
 Total Available Market > €300m
 Can grow to €50/year</li></ul>Scalable StartupBorn to Be Big<br />
Scalable<br />Startup<br />Large Company<br /><ul><li> Total Available Market > $500m
 Company can grow to $100m/year
 Business model found
 Focused on execution and process
 Typically requires “risk capital”</li></ul>Scalable Startup<br />Execute<br />Search<br /><ul><li> In contrast a scalable...
 Typically needs risk capital
 What Silicon Valley means when they say “Startup”</li></li></ul><li>The Transition – Founders Leave<br />Scalable<br />St...
 Professional Mgmt
 Process
 Beginning of scale</li></li></ul><li>Buyable StartupBorn to Be Big<br />Search<br />Sell<br />Scalable<br />Startup<br />...
Buyable Startup<br />Search<br />Sell<br />Scalable<br />Startup<br />€3 to e0M Acquisition<br />Goal is to solve for:<br ...
Scalable<br />Startup<br />Large Company<br /><ul><li>Business Model found
 i.e. Product/Market fit</li></ul>- Repeatable sales model<br />- Managers hired<br />What’s A Startup?<br />Search <br />...
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Building a world class entrepreneurship program 090511

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Transcript of "Building a world class entrepreneurship program 090511"

  1. 1. Building a World Class Entrepreneurship Program<br />
  2. 2. I Write a Blog <br />www.steveblank.com<br />
  3. 3. This Talk is Based On<br />Business Model Generation<br />Four Steps to the Epiphany<br />The Lean Startup<br />
  4. 4. First -What’s A Startup?<br />Six Types of Startups<br />
  5. 5. Startup<br />Lifestyle Startups Work to Live their Passion<br /><ul><li>Serve known customer with known product
  6. 6. Pay for their passion</li></li></ul><li>Small Business<br />Startup<br />Small Business StartupsWork to Feed the Family<br /><ul><li>Serve known customer with known product
  7. 7. Feed the family</li></li></ul><li>Small Business<br />Startup<br />Exit Criteria<br /><ul><li> Business Model found</li></ul>- Profitable business<br /><ul><li> Existing team</li></ul>< €100K in revenue<br />Small Business StartupsWork to Feed the Family<br /><ul><li>known customer known product
  8. 8. Feed the family</li></li></ul><li>Small Business<br />Startup<br />- Business Model found<br />- Profitable business<br /><ul><li> Existing team</li></ul>< $10M in revenue<br />Small Business Startups<br /><ul><li>5.7 million small businesses in the U.S. <500 employees
  9. 9. 99.7% of all companies
  10. 10. ~ 50% of total U.S. workers</li></ul>http://www.sba.gov/advo/stats/sbfaq.pdf<br />
  11. 11. Scalable<br />Startup<br />Large Company<br />Scalable Startup<br />Search<br />Goal is to solve for:<br /> unknown customer and unknown features <br />
  12. 12. Execute<br />Search<br />Scalable<br />Startup<br />Large Company<br />Exit Criteria<br /><ul><li> Business model found
  13. 13. Total Available Market > €300m
  14. 14. Can grow to €50/year</li></ul>Scalable StartupBorn to Be Big<br />
  15. 15. Scalable<br />Startup<br />Large Company<br /><ul><li> Total Available Market > $500m
  16. 16. Company can grow to $100m/year
  17. 17. Business model found
  18. 18. Focused on execution and process
  19. 19. Typically requires “risk capital”</li></ul>Scalable Startup<br />Execute<br />Search<br /><ul><li> In contrast a scalable startup is designed to grow big
  20. 20. Typically needs risk capital
  21. 21. What Silicon Valley means when they say “Startup”</li></li></ul><li>The Transition – Founders Leave<br />Scalable<br />Startup<br />Transition<br />Large Company<br />Build<br />Execute<br />Search<br />Founders depart<br /><ul><li> Operating executives
  22. 22. Professional Mgmt
  23. 23. Process
  24. 24. Beginning of scale</li></li></ul><li>Buyable StartupBorn to Be Big<br />Search<br />Sell<br />Scalable<br />Startup<br />€3 to 30M Acquisition<br />Goal is to solve for:<br /> Internet, Mobile, Gaming Apps<br />
  25. 25. Buyable Startup<br />Search<br />Sell<br />Scalable<br />Startup<br />€3 to e0M Acquisition<br />Goal is to solve for:<br /> Internet and Mobile Apps<br />Sell to larger company<br />
  26. 26. Scalable<br />Startup<br />Large Company<br /><ul><li>Business Model found
  27. 27. i.e. Product/Market fit</li></ul>- Repeatable sales model<br />- Managers hired<br />What’s A Startup?<br />Search <br />Execute<br />A Startup is a temporary organization used to search for a repeatable and scalable business model <br />
  28. 28. Large Company Sustaining InnovationInnovate or Evaporate<br />Sustaining Innovation<br />Transition<br />Scalable<br />Startup<br />Large Company<br /><ul><li> Existing Market / Known customer
  29. 29. Known product feature needs</li></li></ul><li>Large Company Disruptive Innovation<br />New Division<br />Transition<br />Large Company<br />Disruptive Innovation<br /><ul><li>New Market
  30. 30. New tech, customers, channels</li></li></ul><li>Large Company Disruptive Innovation<br />New Division<br />Transition<br />Large Company<br />Disruptive Innovation<br /><ul><li>Build
  31. 31. Acquire</li></ul> - IP- Talent<br /> - Product<br /> - Customers<br /> - Business<br />
  32. 32. Large Non-Profit<br />Social Startup<br />Social Entrepreneurship Startups<br /><ul><li>Solve pressing social problems
  33. 33. Social Enterprise: Profitable
  34. 34. Social Innovation: New Strategies</li></li></ul><li>Each of these startups require different skills<br />They Can Not Be Taught the Same Way<br />
  35. 35. Business School Versus Entrepreneurship School<br />Entrepreneurship School<br />Business School<br />Scalable<br />Startup<br />Transition<br />Large Company<br /><ul><li>Hypothesis testing
  36. 36. Business Model design
  37. 37. Customer Development
  38. 38. Agile Development
  39. 39. Metrics
  40. 40. Venture Finance
  41. 41. Design Thinking
  42. 42. Execution
  43. 43. Accounting
  44. 44. Products
  45. 45. Engineering
  46. 46. Management
  47. 47. Administrative</li></li></ul><li>Business School Versus Entrepreneurship Courses<br />Business School<br />Entrepreneurship School<br />Scalable<br />Startup<br />Transition<br />Large Company<br />Courses<br /><ul><li> Lean Launchpad
  48. 48. Customer/Agile Development
  49. 49. Business Model Design
  50. 50. Entrepreneurial Management
  51. 51. Creativity and Innovation
  52. 52. Entrepreneurial Finance
  53. 53. User-centric design</li></ul>Courses<br /><ul><li> Managerial Finance/Accounting
  54. 54. Managing Groups and Teams
  55. 55. Financial Accounting
  56. 56. Operations
  57. 57. Modeling for Optimization
  58. 58. Global Value Chain Strategies</li></li></ul><li>Business School Versus Entrepreneurship Courses<br />Business School<br />Entrepreneurship School<br />Scalable<br />Startup<br />Transition<br />Large Company<br />I teach this<br />Courses<br /><ul><li> Lean Launchpad
  59. 59. Customer/Agile Development
  60. 60. Business Model Design
  61. 61. Entrepreneurial Management
  62. 62. Creativity and Innovation
  63. 63. Entrepreneurial Finance
  64. 64. User-centric design</li></li></ul><li>E-School <br /><ul><li>20th century focus on physical goods
  65. 65. East coast manufacturing-centric
  66. 66. East coast B-School-centric
  67. 67. 21st century focus on virtual and physical goods and channels
  68. 68. West coast engineering school-centric</li></li></ul><li>One More Thing<br />
  69. 69. Adopted by the U.S. Government<br />
  70. 70. Thanks<br />www.steveblank.com<br />
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