Akra lighting lecture 2 bus model canvas

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  • Great suff Steve.

    Getting out of the building is critically important for testing your hypothesis.
    I am in the midst of conducting a similar workshop in Tokyo using the Cust Dev/BMC for a startup.
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Akra lighting lecture 2 bus model canvas

  1. ARKA LIGHTINGRochester Institute ofTechnologyLED Technology• Our thermal solution has 50% greater heat dissipationcapacity than current commercial technologies• This, in turn, delivers enhanced LED performance atreduced cost.
  2. AGENDA FOR ARKA LIGHTING Business Model with initial hypothesis Pass/Fail criteria Market Size Plan to get out of the building
  3. LED Thermal 50% higher manufacturers Trade Commerci management heat Presence, p technology and dissipation al ublications, s CustomerGovernment LED Awareness rate with Web hows basedAgencies systems same form s Building demos, Indoor(DOE) integrations factor education Suppliers Certifications Applications Better Direct SalesEnvironmental For given performance lumens,in lumens at Replacemenconscious Groups fewer LEDS lower watts t Lamps IP Luminaires leading to Lower ManufacturersLuminaire lower costManufacturers Systems operating Design temperature increases reliability OEMS ASIE, Groups Requires no infrastructure changes Developments Costs Sale of Products Cost of Sales
  4. Rejection of Challenges with Technolog Lackluster Initialvalue execution (long y does not customer researchproposition time, more deliver feedback suggests expensive) performan that it is not ce or cost a high benefit priority for commercial Technology Rejection customers not defensible of value to adopt propositio indoor n replacemen t LED lamps Losses incurred because costs exceed revenue
  5. MARKET SIZE Over 27% of the energy consumption in the commercial sector is used for lighting
  6. LED MARKET LED lamp and luminaire revenues are expected to increase to $74 billion in 2020. CAGR for LED industry is >40% with LED market penetration at 5% today
  7. Confidential Information - Shared under Existing NDASELECTED ADDRESSABLE MARKET Replacement lamps (general illumination)  Global Installed base = 15 Billion sockets – All of this is likely addressable  ~350M * 0.5% LED = 1.75M * $40 = ~$7M (current market size) 7 US Lighting market characterization, DoE report 2002
  8. GETTING OUT OF THE BUILDING NOW… We’re talking to (some combination of):  OEMS  Architects  Lighting designers  Lighting Distributors  Facility Managers (Stanford, RIT)
  9.  Thank you!

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