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Akra lighting lecture 2 bus model canvas

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  • 1. ARKA LIGHTINGRochester Institute ofTechnologyLED Technology• Our thermal solution has 50% greater heat dissipationcapacity than current commercial technologies• This, in turn, delivers enhanced LED performance atreduced cost.
  • 2. AGENDA FOR ARKA LIGHTING Business Model with initial hypothesis Pass/Fail criteria Market Size Plan to get out of the building
  • 3. LED Thermal 50% higher manufacturers Trade Commerci management heat Presence, p technology and dissipation al ublications, s CustomerGovernment LED Awareness rate with Web hows basedAgencies systems same form s Building demos, Indoor(DOE) integrations factor education Suppliers Certifications Applications Better Direct SalesEnvironmental For given performance lumens,in lumens at Replacemenconscious Groups fewer LEDS lower watts t Lamps IP Luminaires leading to Lower ManufacturersLuminaire lower costManufacturers Systems operating Design temperature increases reliability OEMS ASIE, Groups Requires no infrastructure changes Developments Costs Sale of Products Cost of Sales
  • 4. Rejection of Challenges with Technolog Lackluster Initialvalue execution (long y does not customer researchproposition time, more deliver feedback suggests expensive) performan that it is not ce or cost a high benefit priority for commercial Technology Rejection customers not defensible of value to adopt propositio indoor n replacemen t LED lamps Losses incurred because costs exceed revenue
  • 5. MARKET SIZE Over 27% of the energy consumption in the commercial sector is used for lighting
  • 6. LED MARKET LED lamp and luminaire revenues are expected to increase to $74 billion in 2020. CAGR for LED industry is >40% with LED market penetration at 5% today
  • 7. Confidential Information - Shared under Existing NDASELECTED ADDRESSABLE MARKET Replacement lamps (general illumination)  Global Installed base = 15 Billion sockets – All of this is likely addressable  ~350M * 0.5% LED = 1.75M * $40 = ~$7M (current market size) 7 US Lighting market characterization, DoE report 2002
  • 8. GETTING OUT OF THE BUILDING NOW… We’re talking to (some combination of):  OEMS  Architects  Lighting designers  Lighting Distributors  Facility Managers (Stanford, RIT)
  • 9.  Thank you!