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A H E591  Facebook  Presentation
 

A H E591 Facebook Presentation

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    A H E591  Facebook  Presentation A H E591 Facebook Presentation Presentation Transcript

    • Can it return to its higher education roots? FACEBOOK
    • Objectives
      • What is Facebook?
      • History of Facebook
      • Facebook as Social Media
      • Uses of Facebook in higher education
      • Potential Facebook future
    • What is Facebook?
      • As defined by Facebook’s official Facebook page: Giving people the power to share and make the world more open and connected.
      • As defined by Wikipedia: Facebook is a  social networking service  and website launched in February 2004, operated and privately owned by Facebook.
    • Social Networking
        • Create a personal profile
        • Add other users as friends
        • Exchange messages
        • Notify other users when they update their profile
        • Join common interest user groups, organized by workplace, school or college
        • Post personal photos
        • Ask users questions
        • Play games and personalize profile features using Apps
      • Send event invites
      • Create usernames for companies, departments and organizations to create official business or unofficial community pages
      • Create ads
      • Send Updates through pages
      • Chat
      • Update status
      • Check in at places
      • Much more…
    • Features and Applications
        • Features
        • Chat
        • Credits
        • Facebook Live
        • Messages and Inbox
        • Networks, Groups and Like Pages
        • News Feed
        • Notifications
        • Phone
        • Poke
        • Smartphones
        • Status Updates
        • URL Shortener
        • Usernames
        • Wall
        • Questions
      • Applications
      • Events
      • Marketplace
      • Notes
      • Places
      • Platform
      • Questions
      • Photos
      • Videos
    • 60 Minutes Interview
      • http://www.youtube.com/watch?v=TgFsNWc4s7U
    • History
      • October 2003 – Harvard undergraduate Mark Zuckerberg writes Facemash
      • After being shut down, Zuckerberg used facemash as a study tool for an art history final
      • February 2004 – thefacebook.com is launched
      • February 2004 – Cameron and Tyler Winklevoss and Divya Narendra accuse Zuckerberg of intellectual property theft
      • March 2004 – expands to Stanford, Columbia and Yale
    • History
      • June 2004 – Facebook incorporated and moved to Palo Alto, CA.
      • September 2004 – Adds Group and Wall
      • May 2005 – reaches more than 800 campuses
      • August 2005 – becomes facebook.com for $200,000
      • September 2005 – high school version available
    • History
      • October 2005 – Added Photos and international schools
      • May 2006 – Opened membership to companies
      • September 2006 – all individuals over 13 may join. Adds News Feed
      • November 2006 – Adds Share feature
      • April 2007 – Adds Networks
      • May 2007 – Launches Facebook Platform to develop apps
    • History
      • October 2008 – Headquarters moved to Dublin
      • October 2007 – Facebook’s net worth estimated at $15 billion
      • November 2007 – Develops Facebook Ads with Microsoft
      • February 2008 – Launches in other languages
    • History
      • April 2008 – Adds Facebook Chat
      • 2009
        • January – 150 million
        • February – 175 million
        • April – 200 million
        • July – 250 million
        • September – 300 million
        • December 350 million
    • History
      • February 2010 – 400 million users
      • July 2010 – Adds Questions. Reaches 500 million users
      • August 2010 – Adds Places
      • November 2010 – becomes the 3 rd largest internet company after Google and Amazon
      • 2013 – will become IPO
    • Navigating Facebook
    • How is Higher Ed Using Facebook?
      • According to Academia Group:
        • 420 official pages for a college or university as of January 2008
        • Quick stats:
          • 307 were general school landing pages
          • 62 were related to sub-communities within a school (such as specific programs)
          • 22 represented a school's libraries
          • 12 were student unions
          • 8 were branch or satellite campuses
          • 5 were campus bookstores
          • 4 were alumni
    • How is Higher Ed Using Facebook?
        • 73% for the institution as a whole
        • 14% for sub-groups (such as student organizations, academic departments or residence halls) within the campus community
        • 5% for libraries
        • 2% for student centers
    • How is UA Using Facebook?
    • Future of Facebook in Higher Educaiton
      • According to Tony Hirst of the Open University:
        • “ Unofficial" Facebook apps particularly for our students:
          • "Course Profiles“ - class badges
          • "Find a Study Buddy" - for people taking the same course, receive recommendations based on other people's profiles through notifications
          • "My OU Story" - post a status indicating your happiness with a course over the semester, along with a mood indicator. Moods can be graphed over time. Default reply options include: "Cheer up", "hang on in there", or "well done"
    • Future of Facebook in Higher Education
      • http://cw.ua.edu/2011/03/07/professors-torn-on-facebook-use-for-education/
    • Future of Facebook in Higher Education
      • Schools: Application that is both mass-reaching, a characteristic of social media, while installing privacy and authentication to give it “official” status
      • Colleges pay to become a member institution and allow their students access
      • Colleges provide Inigral updated data for the application on courses, clubs and other activities that students can join.
    • Future of Facebook in Higher Education
      • Adds authentication because it only allows entry through official student IDs or e-mail addresses
      • “ One of the first enterprise apps on Facebook" - TechCrunch
      • Attempts to avoid the same mistakes of others to bring community features for colleges students back to Facebook
      • Facebook abandoned courses feature after broadening beyond campuses
      • Options include joining residence hall or student groups that sync with colleges' official data
      • Only Facebook friends can access this information
      • Schools builds on the original campus success of Facebook
      • Difficult to attain “critical mass” of users on each campus to make using apps worthwhile that arch across all colleges
    • Future Uses of Facebook in Higher Education
      • Other applications:
        • “ Name game“
        • A campus news feed
        • Gift giving (like a cup of coffee) during finals week
      • Students must select “social objects”, a.k.a. interests
    • Resources
      • http://www.academica.ca/node/4598
      • http://cw.ua.edu/2011/03/07/professors-torn-on-facebook-use-for-education/
      • http://www.insidehighered.com/news/2008/08/19/facebook
      • http:// www.inigral.com/howitworks.php
      • http:// en.wikipedia.org/wiki/Facebook_features
    • Resources
      • http:// en.wikipedia.org/wiki/Facebook#History
      • http:// www.facebook.com /
      • http:// www.facebook.com/facebook
      • http:// www.facebook.com/press/info.php?timeline