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WAW Cape Town Deck
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WAW Cape Town Deck Presentation Transcript

  • 1. #wawCPTa challenging tracking solution@blakey
  • 2. #firstworldproblems #developingeconomyClient: “Tell me how my Web analyst: “Do youbillboard / TVC / think we might gethomepage takeover is analytics tracking ondriving search and your shopping cartsales.” pages?”> Exciting challenges > Surely we should be winning? We can so easily offer value!
  • 3. So, why aren’twe rocking it?
  • 4. A challenge
  • 5. Quirk.biz   Quirk.co.za   Go.aQuirk.com  
  • 6. Quirk.biz   Quirk.co.za   Go.aQuirk.com   Quirk  GLOBAL  
  • 7. Quirk.biz   Quirk.co.za   Go.aQuirk.com   Two   repor8ng   profiles  –   double   Quirk  GLOBAL   tracker  
  • 8. Quirk.biz   Quirk.co.za   Go.aQuirk.com   Two   repor8ng   profiles  –   double   Quirk  GLOBAL   tracker   Crossing  domains  –  cross  domain  tracking  
  • 9. Some favouriteresources
  • 10. Helping us on the way•  Google Code Documentation: http://code.google.com/apis/analytics/docs/ tracking/home.html•  Lunametrics: http://www.lunametrics.com/blog•  GACP forum @jeanduplessis  
  • 11. A solution
  • 12. Tracking code <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push([_setAccount, UA-4753136-1]); _gaq.push([_trackPageview]); (function() { var ga = document.createElement(script); ga.type = text/javascript; ga.async = true; ga.src = (https: == document.location.protocol ? https://ssl : http://www) + .google-analytics.com/ga.js; var s = document.getElementsByTagName(script)[0];s.parentNode.insertBefore(ga, s); })();</script>
  • 13. var _gaq = _gaq || []; _gaq.push([_setAccount, UA-4753136-1]); _gaq.push([_trackPageview]);
  • 14. Asynchronous — an arrayvar _gaq = _gaq || [];_gaq.push( [_setAccount, UA-4753136-1’], [_trackPageview] );
  • 15. Standard customisationsvar _gaq = _gaq || [];_gaq.push( [_setAccount, UA-4753136-1’], [_trackPageview] [_trackPageLoadTime], [_setAllowAnchor, true ] );
  • 16. Standard customisationsvar _gaq = _gaq || [];_gaq.push( [_setAccount, UA-4753136-1’], [_trackPageview] PAGESPEED  REPORTING   [_trackPageLoadTime], [_setAllowAnchor, true ] ); CAMPAIGN  TRACKING  
  • 17. Double tracker - basic var _gaq = _gaq || []; _gaq.push( [_setAccount, UA-4753136-1’], [_trackPageview] [t2._setAccount, UA-12352734-1’], [t2._trackPageview] );
  • 18. Double tracker - basic var _gaq = _gaq || []; _gaq.push( [_setAccount, UA-26225633-1’], [_trackPageview] [t2._setAccount, UA-12352734-1’], [t2._trackPageview] ); t2  –  iden8fies  my  second   account  /  profile  
  • 19. Double tracker + customisationsvar _gaq = _gaq || [];_gaq.push( [_setAccount, UA-26225633-1’], [_trackPageview] [_trackPageLoadTime], [_setAllowAnchor, true ] [t2._setAccount, UA-12352734-1’], [t2._trackPageview] [t2._trackPageLoadTime], [t2._setAllowAnchor, true ] );
  • 20. Erm, the crossdomain thing
  • 21. Standard cross domain tracking var _gaq = _gaq || []; _gaq.push( [_setAccount, UA-4753136-1’], [_setDomainName, quirk.biz], [_setAllowLinker, true], [_trackPageview] );<a href="www.gottaquirk.com"onclick="_gaq.push([_link,www.gottaquirk.com]); return false;">Viewour blog</a>
  • 22. Standard cross domain tracking var _gaq = _gaq || []; _gaq.push( [_setAccount, UA-4753136-1’], Rewrites  the  domain   hash  value  so  I  can   [_setDomainName, quirk.biz], access  cookies  across   [_setAllowLinker, true], domains.   [_trackPageview] Lets  me  pass  my   ); cookie  parameters  as   I  cross  domains.  <a href="www.gottaquirk.com"onclick="_gaq.push([_link,www.gottaquirk.com]); return false;">Viewour blog</a>
  • 23. Putting it all togethervar _gaq = _gaq || [];_gaq.push( [_setAccount, UA-26225633-1’], [_setDomainName, quirk.biz], [_setAllowLinker, true], [_trackPageview] [_trackPageLoadTime], [_setAllowAnchor, true ] [t2._setAccount, UA-12352734-1’], [t2._setDomainName, quirk.biz], [t2._setAllowLinker, true], [t2._trackPageview] [t2._trackPageLoadTime], [t2._setAllowAnchor, true ] );
  • 24. www.slideshare.net/sblakey