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WAW Cape Town Deck
WAW Cape Town Deck
WAW Cape Town Deck
WAW Cape Town Deck
WAW Cape Town Deck
WAW Cape Town Deck
WAW Cape Town Deck
WAW Cape Town Deck
WAW Cape Town Deck
WAW Cape Town Deck
WAW Cape Town Deck
WAW Cape Town Deck
WAW Cape Town Deck
WAW Cape Town Deck
WAW Cape Town Deck
WAW Cape Town Deck
WAW Cape Town Deck
WAW Cape Town Deck
WAW Cape Town Deck
WAW Cape Town Deck
WAW Cape Town Deck
WAW Cape Town Deck
WAW Cape Town Deck
WAW Cape Town Deck
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WAW Cape Town Deck

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  • 1. #wawCPTa challenging tracking solution@blakey
  • 2. #firstworldproblems #developingeconomyClient: “Tell me how my Web analyst: “Do youbillboard / TVC / think we might gethomepage takeover is analytics tracking ondriving search and your shopping cartsales.” pages?”> Exciting challenges > Surely we should be winning? We can so easily offer value!
  • 3. So, why aren’twe rocking it?
  • 4. A challenge
  • 5. Quirk.biz   Quirk.co.za   Go.aQuirk.com  
  • 6. Quirk.biz   Quirk.co.za   Go.aQuirk.com   Quirk  GLOBAL  
  • 7. Quirk.biz   Quirk.co.za   Go.aQuirk.com   Two   repor8ng   profiles  –   double   Quirk  GLOBAL   tracker  
  • 8. Quirk.biz   Quirk.co.za   Go.aQuirk.com   Two   repor8ng   profiles  –   double   Quirk  GLOBAL   tracker   Crossing  domains  –  cross  domain  tracking  
  • 9. Some favouriteresources
  • 10. Helping us on the way•  Google Code Documentation: http://code.google.com/apis/analytics/docs/ tracking/home.html•  Lunametrics: http://www.lunametrics.com/blog•  GACP forum @jeanduplessis  
  • 11. A solution
  • 12. Tracking code <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push([_setAccount, UA-4753136-1]); _gaq.push([_trackPageview]); (function() { var ga = document.createElement(script); ga.type = text/javascript; ga.async = true; ga.src = (https: == document.location.protocol ? https://ssl : http://www) + .google-analytics.com/ga.js; var s = document.getElementsByTagName(script)[0];s.parentNode.insertBefore(ga, s); })();</script>
  • 13. var _gaq = _gaq || []; _gaq.push([_setAccount, UA-4753136-1]); _gaq.push([_trackPageview]);
  • 14. Asynchronous — an arrayvar _gaq = _gaq || [];_gaq.push( [_setAccount, UA-4753136-1’], [_trackPageview] );
  • 15. Standard customisationsvar _gaq = _gaq || [];_gaq.push( [_setAccount, UA-4753136-1’], [_trackPageview] [_trackPageLoadTime], [_setAllowAnchor, true ] );
  • 16. Standard customisationsvar _gaq = _gaq || [];_gaq.push( [_setAccount, UA-4753136-1’], [_trackPageview] PAGESPEED  REPORTING   [_trackPageLoadTime], [_setAllowAnchor, true ] ); CAMPAIGN  TRACKING  
  • 17. Double tracker - basic var _gaq = _gaq || []; _gaq.push( [_setAccount, UA-4753136-1’], [_trackPageview] [t2._setAccount, UA-12352734-1’], [t2._trackPageview] );
  • 18. Double tracker - basic var _gaq = _gaq || []; _gaq.push( [_setAccount, UA-26225633-1’], [_trackPageview] [t2._setAccount, UA-12352734-1’], [t2._trackPageview] ); t2  –  iden8fies  my  second   account  /  profile  
  • 19. Double tracker + customisationsvar _gaq = _gaq || [];_gaq.push( [_setAccount, UA-26225633-1’], [_trackPageview] [_trackPageLoadTime], [_setAllowAnchor, true ] [t2._setAccount, UA-12352734-1’], [t2._trackPageview] [t2._trackPageLoadTime], [t2._setAllowAnchor, true ] );
  • 20. Erm, the crossdomain thing
  • 21. Standard cross domain tracking var _gaq = _gaq || []; _gaq.push( [_setAccount, UA-4753136-1’], [_setDomainName, quirk.biz], [_setAllowLinker, true], [_trackPageview] );<a href="www.gottaquirk.com"onclick="_gaq.push([_link,www.gottaquirk.com]); return false;">Viewour blog</a>
  • 22. Standard cross domain tracking var _gaq = _gaq || []; _gaq.push( [_setAccount, UA-4753136-1’], Rewrites  the  domain   hash  value  so  I  can   [_setDomainName, quirk.biz], access  cookies  across   [_setAllowLinker, true], domains.   [_trackPageview] Lets  me  pass  my   ); cookie  parameters  as   I  cross  domains.  <a href="www.gottaquirk.com"onclick="_gaq.push([_link,www.gottaquirk.com]); return false;">Viewour blog</a>
  • 23. Putting it all togethervar _gaq = _gaq || [];_gaq.push( [_setAccount, UA-26225633-1’], [_setDomainName, quirk.biz], [_setAllowLinker, true], [_trackPageview] [_trackPageLoadTime], [_setAllowAnchor, true ] [t2._setAccount, UA-12352734-1’], [t2._setDomainName, quirk.biz], [t2._setAllowLinker, true], [t2._trackPageview] [t2._trackPageLoadTime], [t2._setAllowAnchor, true ] );
  • 24. www.slideshare.net/sblakey

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