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#wawCPTa challenging tracking solution@blakey
#firstworldproblems       #developingeconomyClient: “Tell me how my   Web analyst: “Do youbillboard / TVC /         think ...
So, why aren’twe rocking it?
A challenge
Quirk.biz	     Quirk.co.za	     Go.aQuirk.com	  
Quirk.biz	      Quirk.co.za	        Go.aQuirk.com	                  Quirk	  GLOBAL	  
Quirk.biz	      Quirk.co.za	        Go.aQuirk.com	                                                            Two	        ...
Quirk.biz	           Quirk.co.za	         Go.aQuirk.com	                                                                  ...
Some favouriteresources
Helping us on the way•  Google Code Documentation:   http://code.google.com/apis/analytics/docs/   tracking/home.html•  Lu...
A solution
Tracking code <script type="text/javascript">  var _gaq = _gaq || [];  _gaq.push([_setAccount, UA-4753136-1]);  _gaq.push(...
var _gaq = _gaq || []; _gaq.push([_setAccount, UA-4753136-1]); _gaq.push([_trackPageview]);
Asynchronous — an arrayvar _gaq = _gaq || [];_gaq.push(    [_setAccount, UA-4753136-1’],    [_trackPageview]    );
Standard customisationsvar _gaq = _gaq || [];_gaq.push(    [_setAccount, UA-4753136-1’],    [_trackPageview]    [_trackPag...
Standard customisationsvar _gaq = _gaq || [];_gaq.push(    [_setAccount, UA-4753136-1’],    [_trackPageview]       PAGESPE...
Double tracker - basic var _gaq = _gaq || []; _gaq.push(     [_setAccount, UA-4753136-1’],     [_trackPageview]     [t2._s...
Double tracker - basic var _gaq = _gaq || []; _gaq.push(     [_setAccount, UA-26225633-1’],     [_trackPageview]     [t2._...
Double tracker + customisationsvar _gaq = _gaq || [];_gaq.push(    [_setAccount, UA-26225633-1’],    [_trackPageview]    [...
Erm, the crossdomain thing
Standard cross domain tracking var _gaq = _gaq || []; _gaq.push(  [_setAccount, UA-4753136-1’],  [_setDomainName, quirk.bi...
Standard cross domain tracking var _gaq = _gaq || []; _gaq.push(  [_setAccount, UA-4753136-1’],   Rewrites	  the	  domain	...
Putting it all togethervar _gaq = _gaq || [];_gaq.push(  [_setAccount, UA-26225633-1’],  [_setDomainName, quirk.biz],  [_s...
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WAW Cape Town Deck

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Transcript of "WAW Cape Town Deck"

  1. 1. #wawCPTa challenging tracking solution@blakey
  2. 2. #firstworldproblems #developingeconomyClient: “Tell me how my Web analyst: “Do youbillboard / TVC / think we might gethomepage takeover is analytics tracking ondriving search and your shopping cartsales.” pages?”> Exciting challenges > Surely we should be winning? We can so easily offer value!
  3. 3. So, why aren’twe rocking it?
  4. 4. A challenge
  5. 5. Quirk.biz   Quirk.co.za   Go.aQuirk.com  
  6. 6. Quirk.biz   Quirk.co.za   Go.aQuirk.com   Quirk  GLOBAL  
  7. 7. Quirk.biz   Quirk.co.za   Go.aQuirk.com   Two   repor8ng   profiles  –   double   Quirk  GLOBAL   tracker  
  8. 8. Quirk.biz   Quirk.co.za   Go.aQuirk.com   Two   repor8ng   profiles  –   double   Quirk  GLOBAL   tracker   Crossing  domains  –  cross  domain  tracking  
  9. 9. Some favouriteresources
  10. 10. Helping us on the way•  Google Code Documentation: http://code.google.com/apis/analytics/docs/ tracking/home.html•  Lunametrics: http://www.lunametrics.com/blog•  GACP forum @jeanduplessis  
  11. 11. A solution
  12. 12. Tracking code <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push([_setAccount, UA-4753136-1]); _gaq.push([_trackPageview]); (function() { var ga = document.createElement(script); ga.type = text/javascript; ga.async = true; ga.src = (https: == document.location.protocol ? https://ssl : http://www) + .google-analytics.com/ga.js; var s = document.getElementsByTagName(script)[0];s.parentNode.insertBefore(ga, s); })();</script>
  13. 13. var _gaq = _gaq || []; _gaq.push([_setAccount, UA-4753136-1]); _gaq.push([_trackPageview]);
  14. 14. Asynchronous — an arrayvar _gaq = _gaq || [];_gaq.push( [_setAccount, UA-4753136-1’], [_trackPageview] );
  15. 15. Standard customisationsvar _gaq = _gaq || [];_gaq.push( [_setAccount, UA-4753136-1’], [_trackPageview] [_trackPageLoadTime], [_setAllowAnchor, true ] );
  16. 16. Standard customisationsvar _gaq = _gaq || [];_gaq.push( [_setAccount, UA-4753136-1’], [_trackPageview] PAGESPEED  REPORTING   [_trackPageLoadTime], [_setAllowAnchor, true ] ); CAMPAIGN  TRACKING  
  17. 17. Double tracker - basic var _gaq = _gaq || []; _gaq.push( [_setAccount, UA-4753136-1’], [_trackPageview] [t2._setAccount, UA-12352734-1’], [t2._trackPageview] );
  18. 18. Double tracker - basic var _gaq = _gaq || []; _gaq.push( [_setAccount, UA-26225633-1’], [_trackPageview] [t2._setAccount, UA-12352734-1’], [t2._trackPageview] ); t2  –  iden8fies  my  second   account  /  profile  
  19. 19. Double tracker + customisationsvar _gaq = _gaq || [];_gaq.push( [_setAccount, UA-26225633-1’], [_trackPageview] [_trackPageLoadTime], [_setAllowAnchor, true ] [t2._setAccount, UA-12352734-1’], [t2._trackPageview] [t2._trackPageLoadTime], [t2._setAllowAnchor, true ] );
  20. 20. Erm, the crossdomain thing
  21. 21. Standard cross domain tracking var _gaq = _gaq || []; _gaq.push( [_setAccount, UA-4753136-1’], [_setDomainName, quirk.biz], [_setAllowLinker, true], [_trackPageview] );<a href="www.gottaquirk.com"onclick="_gaq.push([_link,www.gottaquirk.com]); return false;">Viewour blog</a>
  22. 22. Standard cross domain tracking var _gaq = _gaq || []; _gaq.push( [_setAccount, UA-4753136-1’], Rewrites  the  domain   hash  value  so  I  can   [_setDomainName, quirk.biz], access  cookies  across   [_setAllowLinker, true], domains.   [_trackPageview] Lets  me  pass  my   ); cookie  parameters  as   I  cross  domains.  <a href="www.gottaquirk.com"onclick="_gaq.push([_link,www.gottaquirk.com]); return false;">Viewour blog</a>
  23. 23. Putting it all togethervar _gaq = _gaq || [];_gaq.push( [_setAccount, UA-26225633-1’], [_setDomainName, quirk.biz], [_setAllowLinker, true], [_trackPageview] [_trackPageLoadTime], [_setAllowAnchor, true ] [t2._setAccount, UA-12352734-1’], [t2._setDomainName, quirk.biz], [t2._setAllowLinker, true], [t2._trackPageview] [t2._trackPageLoadTime], [t2._setAllowAnchor, true ] );
  24. 24. www.slideshare.net/sblakey

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