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Digital Trends


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  • 1. Digital trends you should know about Sarah Blake
  • 2. I
  • 3. Some numbers to amaze and excite you!
  • 4. South Africa has more internet users than Belgium, Ireland, Denmark or Sweden
  • 5. 2.83 million Facebook users in South Africa. (60% of SA Internet users)
  • 6. Facebook SA Audience Profile Source: Total Poland active audience, Facebook internal, data Jan 2010
  • 7. “Folks were tweeting 5,000 times a day in 2007. By 2008, that number was 300,000, and by 2009 it had grown to 2.5 million per day. Tweets grew 1,400% last year to 35 million per day. Today, we are seeing 50 million tweets per day —that’s an average of 600 tweets per second.”
  • 8. Two thirds of the global Internet population visit social networks Source: Nielsen, Global Faces & Networked Places, 2009 Credit: Christian & Cie
  • 9. 10% of total internet time is spent on a social network Source: Nielsen, Global Faces & Networked Places, 2009 Credit: Catherine
  • 10. Social Media recently displaced Email as 4th most popular activity on the Internet. Source: Nielsen, Global Faces & Networked Places, 2009 Credit: Esparta
  • 11. 24 HOURS of video are uploaded to YouTube EVERY MINUTE… … it would take 413+ years to watch every video.
  • 12. 100,000,000 videos viewed on YouTube every day Credit: Jared
  • 13. The number of minutes spent on Facebook every day. Credit: Mark Auer
  • 14. Social Media is transforming the way content is consumed..
  • 15. It’s taken the loudhailer used by publishers… Credit: altemark
  • 16. … and given consumers a bigger one. “Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control.” Rupert Murdoch Mogul
  • 17. In 2006 approximately 80% of all online purchases originated from search engines Source: Nielsen/Netratings
  • 18. 63% of search related purchases occur in offline retail stores The Comscore Report source:
  • 19. Zappos will sell more than $1 Billion worth of shoes online this year Credit:
  • 20. Net-a-Porter: £81,5m in sales, 2009
  • 21. So, what?
  • 22. The sidewalk is the new runway
  • 23. #tip The sidewalk is your market research! Consumer generated campaigns don’t mean ugly.
  • 24. Online, style is interactive
  • 25. Timesonline Live Chats with style experts. They also tweet from the runway.
  • 26. #tip The power of the “like”. (This will come up again.) Be a leader while facilitating discussion. You have access to many leaders - this could be an opportunity to leverage them?
  • 27. Fashion lovers want to share their style with other fashion lovers. Or, everyone’s a stylist
  • 28. #tip Opportunities to connect with amateur stylists and style lovers. Find them and engage with them.
  • 29. Online, fashion is about real people
  • 30. #tip New style ambassadors? Creating / supporting bespoke networks.
  • 31. The influencers have changed
  • 32. Renowned photographer Nick Knight says: “Fashion glossies have now got to work out why they’re there. The industry side of it — showing you the clothes, saying where you can get them — is now much better done on the internet. Magazines should become much more a place where you see incredible, beautiful fashion photography.”
  • 33. Bryanboy - a blogger Anna Wintour- not a blogger
  • 34. #tip Build relationships with key bloggers as you would with journalists. But, don’t let the bloggers dictate to you!
  • 35. Mobile is important
  • 36. 56% of urban cell phone users take photos with their cell phones. (The Mobile Internet in South Africa 2010)
  • 37. #tip Mobile is different. Personal, Always On, Always With You. Remember those facts so you can create engaging mobile experiences.
  • 38. We want to share with our real social network
  • 39. #tip Sharing tools at the point of inspiration or consideration. Capitalise on existing social networks.
  • 40. So,what’s really important right now?
  • 41. Online = print Credit: Caro Wallis
  • 42. Online = print • Interactive • Social • Sharing Credit: Caro Wallis
  • 43. Online = print If you treat it like print, you will create a poor user experience Credit: Caro Wallis
  • 44. Online allows you to build many real relationships at low cost Credit: Caro Wallis
  • 45. Search is a significant traffic driver, and will continue to be so
  • 46. So, be aware of how your campaigns and digital assets affect search
  • 47. A strategic approach to social media will help you build relationships, increase the effectiveness of campaigns, and dominate search results Credit: Stuck in Customs
  • 48. Wanna know more? Credit: mollycakes
  • 49. Credit: mollycakes
  • 50. Thank you very much.
  • 51. GLOBAL weardrobe/ SOUTH AFRICA