Digital trends you should know about
Sarah Blake
I
Some numbers to amaze and excite you!
South Africa has more
internet users than
Belgium, Ireland,
Denmark or Sweden
2.83 million Facebook
users in South Africa.
(60% of SA Internet users)
Facebook SA Audience Profile




Source: Total Poland active audience, Facebook internal, data Jan 2010
“Folks were tweeting 5,000 times a
day in 2007. By 2008, that number
was 300,000, and by 2009 it had
grown to 2.5 million ...
Two thirds of the global Internet
population visit social networks


Source: Nielsen, Global Faces & Networked Places, 200...
10% of total
                                                                        internet time is
                    ...
Social Media
   recently displaced
   Email as 4th
   most popular
   activity on the
   Internet.




Source: Nielsen, Gl...
24 HOURS of video are
 uploaded to YouTube EVERY
 MINUTE…

                … it would take 413+
                  years to...
100,000,000 videos
viewed on YouTube
every day
                     Credit: Jared http://www.flickr.com/photos/generated/
The number of
                         minutes spent
                         on Facebook
                         every d...
Social Media is
transforming the way
content is consumed..
It’s taken the
loudhailer used by
publishers…
   Credit: altemark http://www.flickr.com/photos/altemark/
… and given consumers
 a bigger one.

 “Technology is shifting
 power away from the
 editors, the publishers,
 the establi...
In 2006 approximately 80% of all online purchases
originated from search engines




Source: Nielsen/Netratings
63% of search related
purchases occur in offline
retail stores

The Comscore Report
                 source: www.flickr.co...
Zappos will sell more
than $1 Billion worth of
shoes online this year




                      Credit: www.flickr.com/pho...
Net-a-Porter: £81,5m
in sales, 2009
So, what?
The sidewalk is
the new runway




                  http://www.flickr.com/photos/occhichiusi
#tip
The sidewalk is your market research!

Consumer generated campaigns don’t
mean ugly.
Online, style
is interactive




                 http://www.flickr.com/photos/riebschlager
Timesonline Live
Chats with style
experts.

They also tweet
from the runway.
#tip
The power of the “like”. (This will come up
again.)

Be a leader while facilitating discussion.
You have access to ma...
Fashion lovers want
to share their style
with other fashion
lovers.
Or, everyone’s a
stylist




                       ht...
#tip
Opportunities to connect with amateur
stylists and style lovers.

Find them and engage with them.
Online, fashion is about real people




                                  http://www.flickr.com/photos/csessums
#tip
New style ambassadors?

Creating / supporting bespoke networks.
The influencers
have changed


                  http://www.flickr.com/photos/redmozzie
Renowned photographer Nick Knight
says: “Fashion glossies have now got to
work out why they’re there. The industry
side of...
Bryanboy - a blogger




          Anna Wintour- not a blogger
#tip
Build relationships with key bloggers as
you would with journalists.

But, don’t let the bloggers dictate to you!
Mobile is important




                      http://www.flickr.com/photos/myxi
56% of urban cell
phone users take
photos with their
cell phones.

(The Mobile Internet in South
Africa 2010)
#tip
Mobile is different.

Personal, Always On, Always With You.

Remember those facts so you can create
engaging mobile e...
We want to share
with our real
social network




                   http://www.flickr.com/photos/jmsmytaste
#tip
Sharing tools at the point of inspiration or
consideration.

Capitalise on existing social networks.
So,what’s really important right now?
Online = print




                 Credit: Caro Wallis http://www.flickr.com/photos/carowallis1/
Online = print

• Interactive
• Social
• Sharing




                 Credit: Caro Wallis http://www.flickr.com/photos/car...
Online = print

If you treat it like
print, you will
create a poor user
experience




                       Credit: Caro...
Online allows you
to build many
real relationships
at low cost


                     Credit: Caro Wallis http://www.flick...
Search is a significant
traffic driver, and will
continue to be so
So, be aware of how your
campaigns and digital
assets affect search
A strategic
approach to social
media will help you
build relationships,
increase the
effectiveness of
campaigns, and
domin...
Wanna know more?




                   Credit: mollycakes http://www.flickr.com/photos/mollycakes/
www.quirk.biz/emarketingtextbook

www.quirk.biz/welovewoolies
sarah.blake@quirk.biz




                        Credit: mo...
Thank you very much.
GLOBAL
http://store.levi.com
http://www.facebook.com/Levis
http://www.weardrobe.com
http://techcrunch.com/2009/11/18/like-...
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Transcript of "Digital Trends"

  1. 1. Digital trends you should know about Sarah Blake
  2. 2. I
  3. 3. Some numbers to amaze and excite you!
  4. 4. South Africa has more internet users than Belgium, Ireland, Denmark or Sweden
  5. 5. 2.83 million Facebook users in South Africa. (60% of SA Internet users)
  6. 6. Facebook SA Audience Profile Source: Total Poland active audience, Facebook internal, data Jan 2010
  7. 7. “Folks were tweeting 5,000 times a day in 2007. By 2008, that number was 300,000, and by 2009 it had grown to 2.5 million per day. Tweets grew 1,400% last year to 35 million per day. Today, we are seeing 50 million tweets per day —that’s an average of 600 tweets per second.” Twitter.com
  8. 8. Two thirds of the global Internet population visit social networks Source: Nielsen, Global Faces & Networked Places, 2009 Credit: Christian & Cie http://www.flickr.com/photos/christiangates/
  9. 9. 10% of total internet time is spent on a social network Source: Nielsen, Global Faces & Networked Places, 2009 Credit: Catherine http://www.flickr.com/photos/mayeve/
  10. 10. Social Media recently displaced Email as 4th most popular activity on the Internet. Source: Nielsen, Global Faces & Networked Places, 2009 Credit: Esparta http://www.flickr.com/photos/esparta/
  11. 11. 24 HOURS of video are uploaded to YouTube EVERY MINUTE… … it would take 413+ years to watch every video.
  12. 12. 100,000,000 videos viewed on YouTube every day Credit: Jared http://www.flickr.com/photos/generated/
  13. 13. The number of minutes spent on Facebook every day. Credit: Mark Auer http://www.flickr.com/photos/thegeekshallinherittheearth/
  14. 14. Social Media is transforming the way content is consumed..
  15. 15. It’s taken the loudhailer used by publishers… Credit: altemark http://www.flickr.com/photos/altemark/
  16. 16. … and given consumers a bigger one. “Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control.” Rupert Murdoch Mogul
  17. 17. In 2006 approximately 80% of all online purchases originated from search engines Source: Nielsen/Netratings
  18. 18. 63% of search related purchases occur in offline retail stores The Comscore Report source: www.flickr.com/photos/nateone
  19. 19. Zappos will sell more than $1 Billion worth of shoes online this year Credit: www.flickr.com/photos/purplemattfish
  20. 20. Net-a-Porter: £81,5m in sales, 2009
  21. 21. So, what?
  22. 22. The sidewalk is the new runway http://www.flickr.com/photos/occhichiusi
  23. 23. #tip The sidewalk is your market research! Consumer generated campaigns don’t mean ugly.
  24. 24. Online, style is interactive http://www.flickr.com/photos/riebschlager
  25. 25. Timesonline Live Chats with style experts. They also tweet from the runway.
  26. 26. #tip The power of the “like”. (This will come up again.) Be a leader while facilitating discussion. You have access to many leaders - this could be an opportunity to leverage them?
  27. 27. Fashion lovers want to share their style with other fashion lovers. Or, everyone’s a stylist http://www.flickr.com/photos/splorp
  28. 28. #tip Opportunities to connect with amateur stylists and style lovers. Find them and engage with them.
  29. 29. Online, fashion is about real people http://www.flickr.com/photos/csessums
  30. 30. #tip New style ambassadors? Creating / supporting bespoke networks.
  31. 31. The influencers have changed http://www.flickr.com/photos/redmozzie
  32. 32. Renowned photographer Nick Knight says: “Fashion glossies have now got to work out why they’re there. The industry side of it — showing you the clothes, saying where you can get them — is now much better done on the internet. Magazines should become much more a place where you see incredible, beautiful fashion photography.”
  33. 33. Bryanboy - a blogger Anna Wintour- not a blogger
  34. 34. #tip Build relationships with key bloggers as you would with journalists. But, don’t let the bloggers dictate to you!
  35. 35. Mobile is important http://www.flickr.com/photos/myxi
  36. 36. 56% of urban cell phone users take photos with their cell phones. (The Mobile Internet in South Africa 2010)
  37. 37. #tip Mobile is different. Personal, Always On, Always With You. Remember those facts so you can create engaging mobile experiences.
  38. 38. We want to share with our real social network http://www.flickr.com/photos/jmsmytaste
  39. 39. #tip Sharing tools at the point of inspiration or consideration. Capitalise on existing social networks.
  40. 40. So,what’s really important right now?
  41. 41. Online = print Credit: Caro Wallis http://www.flickr.com/photos/carowallis1/
  42. 42. Online = print • Interactive • Social • Sharing Credit: Caro Wallis http://www.flickr.com/photos/carowallis1/
  43. 43. Online = print If you treat it like print, you will create a poor user experience Credit: Caro Wallis http://www.flickr.com/photos/carowallis1/
  44. 44. Online allows you to build many real relationships at low cost Credit: Caro Wallis http://www.flickr.com/photos/dhammza
  45. 45. Search is a significant traffic driver, and will continue to be so
  46. 46. So, be aware of how your campaigns and digital assets affect search
  47. 47. A strategic approach to social media will help you build relationships, increase the effectiveness of campaigns, and dominate search results Credit: Stuck in Customs http://www.flickr.com/photos/stuckincustoms/
  48. 48. Wanna know more? Credit: mollycakes http://www.flickr.com/photos/mollycakes/
  49. 49. www.quirk.biz/emarketingtextbook www.quirk.biz/welovewoolies sarah.blake@quirk.biz Credit: mollycakes http://www.flickr.com/photos/mollycakes/
  50. 50. Thank you very much.
  51. 51. GLOBAL http://store.levi.com http://www.facebook.com/Levis http://www.weardrobe.com http://techcrunch.com/2009/11/18/like-com-acquires-street-style-fashion-community- weardrobe/ http://www.modcloth.com/ http://www.digitalbuzzblog.com/diesel-cam-connecting-stores-with-facebook-connect/ http://www.youngfatandfabulous.com/ http://designabikini.roxy.com http://www.bryanboy.com/ http://www.thestylerookie.com/ http://twitter.com/timesfashion http://thesartorialist.blogspot.com www.zappos.com http://artofthetrench.com SOUTH AFRICA http://www.we-are-awesome.com/streets/streets.html http://www.thatblog.co.za http://www.fashionjazz.co.za/ http://skinnylaminx.com/ http://www.daydreamlily.com http://www.beingbrazen.com http://www.stylescoop.co.za/ http://www.kimgray.co.za

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