Social Networking For Re Agents
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Social Networking For Re Agents

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Social Networking for Real Estate Agents

Social Networking for Real Estate Agents

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  • Bullet 2: So even if they are renting now, will be buying soon.

Social Networking For Re Agents Social Networking For Re Agents Presentation Transcript

  • Agenda
    • Intro
    • Social Networking and why you need to incorporate it into your marketing
    • The key components of your Online Hub
    • Establishing a Presence on the top Social Networks
    • Integrating your Hub with Social Networking
    • Tools to Make Social Networking Easier
  • Social Networking for Real Estate Agents
  • Social Networking and why you need to incorporate it into your marketing
  • What is Social Networking?
    • According to Dictionary.com:
    • Main Entry:   social networking
    • Part of Speech:    n Definition:   the use of a website to connect with people who share personal or professional interests, place of origin, education at a particular school, etc. Example:   Classmates and MySpace are premier sites for social networking. Usage:   computing
    • 50% of all homebuyers are on social networking websites
    • 79% of homebuyers aged 18 to 24 are on social networking sites
    • 90% of homebuyers use the Internet as their main source of information
    Statistics for Real Estate Agents Do Your Prospects Use Social Networking ?
  • Why Use Social Media and Social Networking
    • Establish yourself as an expert
    • Build relationships
    • Build brand awareness
    • Enhance your network
    • Convert connections to prospects
    • Convert prospects to sales
  • Key Components of your Online Presence
    • Website (Online Hub/Home)
    • Blog (Online Hub/Home)
    • Email List / Newsletter (Online Hub/Home)
    • Presence on Social Networks
    Components of Your Online Presence
  • Your Online Hub or Home Your Website Broadcasting content out & directing people back into your sales funnel Your Blog Broadcasting content out & directing people back into your sales funnel Your Email List / Newsletter Allows you to strengthen relationship and begin to market to your connection
  • Your Online Hub or Home Your Website Broadcasting content out & directing people back into your sales funnel
    • Brands You
    • Showcases your listings
    • Showcases your qualifications and expertise
    • Delivers a compelling select me as your agent message
  • Your Online Hub or Home Your Blog Broadcasting content out & directing people back into your sales funnel
    • Brands You
    • Shares relevant Information
    • Allows you to share your personality
    • Share current event information for your farm area (making you an expert)
  • Your Online Hub or Home Your Email List / Newsletter
    • Allows you to communicate on a regular basis with prospects
    • Promote your listings to your list
    • Share information on other products or services your prospects may need
  • Top Social Networks to Start with www.twitter.com www.linkedIn.com www.youtube.com www.activerain.com www.facebook.com
  • Create a Social Networking Presence
  • Build a Social Networking Presence
    • Start with the top 4-5 networks
    • Use the same photograph on all sites
    • Use the same user id across all for branding
    • Link to your website and blog from profiles
    • Use the same logo or graphics
  • Top Social Networks to Start with www.twitter.com www.linkedIn.com www.youtube.com www.activerain.com www.facebook.com
  • Keys to Social Networking
    • Keep in mind it is not about selling
    • Have conversations with connections
    • Be transparent , be honest and add value to the conversation
    • Actively listen for opportunities
        • Facebook: An Extension of your Home
        • Twitter: Cocktail party
        • Linkedin, Trulia, ActiveRain: Business lunches
        • YouTube: Showing your personality
    Your Social Networking Landscape
  • Integrating your Hub with Social Networking
  • Social Networking and Your Hub Your Website Broadcasting content out & directing people back into your sales funnel Your Blog Broadcasting content out & directing people back into your sales funnel Your Email List / Newsletter Allows you to strengthen relationship and begin to market to your connection Your presence on Social Networking sites needs to point connections back to your Hub of your website, blog and mailing list
  • Share information from Hub
    • Share your Blog with your Network
    • Share your Listings with your Network
    • However keep your mix to approximately 80% personal and information and only 20% promotional material
  • Integration
    • Blogs backed by WordPress allow for easy integration:
    • Automatically Tweet your new Blog Posts
    • Feed Your Blog to your FaceBook Fan Page
    • Allow visitors to Tweet your Blog Posts
    • Allow visitors to follow you on Twitter from your site
    • Allow visitors to become a fan of your Facebook page
  • Converting Connections to Prospects
    • Connects with you on Social Network
    • Visits your web site
    • Reads your blog
    • Provides email address
    You now have a connection that has been converted to a prospect
  • SALES Conversations Networking Relationship Building
  • Online Hub /Home
    • Website
    • Blog
    • Email list
    Additional Social Media and Web 2.0 properties to add
  • Make Social Networking Easier with Tools
  • Useful Tools
    • Google Alerts ( www.google.com/alerts )
    • Google Reader ( www.google.com/reader )
    • Hoot Suite ( www.hootsuite )
    • FeedBurner ( www.feedburner )
    • Social Oomph ( www.socialoomph.com )
  • Q and A
  • Stefanie Blackburn 720-306-5001 x 101 [email_address]