Blogging For Agents


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Overview of Blogging for Real Estate Agents

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Blogging For Agents

  1. 1. Blogging for Real Estate Agents<br /> 720-306-5001 <br />
  2. 2. What will be covered<br />What is a Blog<br />Benefits of Blogging<br />Examples of Blogs<br />Guidelines<br />Planning your Blog <br />Finding Topics to Write About<br />Finding Photos for your Blog<br />Promoting your Blog<br />
  3. 3. What is a Blog<br />
  4. 4. What is a Blog<br />According to Wikipedia a Blog is …<br /> is an abbreviated version of "weblog," which is a term used to describe web sites that maintain an ongoing chronicle of information. A blog is a frequently updated, personal website featuring diary-type commentary and links to articles on other Web sites. Blogs range from the personal to the political, and can focus on one narrow subject or a whole range of subjects. <br />Many blogs focus on a particular topic, such as web design, home staging, sports, or mobile technology. Some are more eclectic, presenting links to all types of other sites. And others are more like personal journals, presenting the author's daily life and thoughts. <br />
  5. 5. Your Blog<br />Your Blog<br />Broadcasting content out & directing people back into your sales funnel<br />Your Blog will interact and connect with connections in your social networks. One goal will be to drive traffic from your networks to your blog.<br />
  6. 6. Why Blog?<br />
  7. 7. Why Blog<br />Search Engines Love Blogs<br />Builds Your Brand<br />24/7 Exposure…. All year long<br />Buyers and Sellers will FIND YOU!<br />Provides a Flexible Platform for Providing Content<br />Builds Relationships with prospects and clients<br />Gives you “credibility” and “authority status” on your listing & buyer appointments.<br />
  8. 8. 97% More Inbound Links<br />
  9. 9. 434% More Indexed Pages<br />
  10. 10. 55% More Website Visitors<br />
  11. 11. Blog Readers can become prospects<br /><ul><li>Read Your Blog
  12. 12. See You as a Resource
  13. 13. Subscribe
  14. 14. Think of You for business</li></ul>You now have a connection that has been converted to a prospect <br />
  15. 15. Examples<br />
  16. 16. Examples of Blogs<br />There are several great blogs that are wonderful examples of what companies are doing to promote their business and build their brand<br />
  17. 17. Real Estate Agent Blogs<br />Coldwell Banker Table Talk-<br />Denver Musings -<br />Real Estate in Denver and the Suburbs -<br />Bruce Swedal -<br />Amy Cesario’s Denver Real Estate -<br />Moved Denver Blog -<br />The Get Home Denver Team -<br />Twin Cities Real Estate Blog -<br />The Phoenix Real Estate Guy -<br />
  18. 18. Guidelines<br />
  19. 19. Guidelines to Follow<br />Publicize your Agency (i.e.. Coldwell Banker, Remax)<br />Keep in Mind the Fair Housing Act<br />Remember Once You Publish it is on the Internet<br />
  20. 20. Planning Your Blog<br />
  21. 21. Planning Your Blog<br />Identify Your Audience <br />Establish a Posting Schedule (1 – 6 times a week)<br />Develop a List of Topics<br />Write 10 – 15 Blog Posts at a Time<br />
  22. 22. What to Write<br />
  23. 23. What to Write About<br />Share Helpful Links<br />Resource Lists<br />Local and Community News and Events<br />How to Topics<br />Product Reviews<br />Real Estate News<br />Mortgage News<br />Home Buyer or Seller Tips<br />
  24. 24. Finding Content<br />
  25. 25. Finding Content to Write About<br />Google Alerts<br />Search Twitter<br />Forums<br />Yahoo Answers<br />Read Other Blogs<br />
  26. 26. Tools and Sites for Content Research<br />Google Alerts<br />Google Reader<br />Digg<br />Technorati<br />Delicious<br />Yahoo Answers<br />AllTop<br />
  27. 27. Finding Photos for Your Blog<br />Flickr Creative Commons -<br />Morguefile -<br />PhotoGen -<br />Photo Tree -<br />Pic App -<br />Free Digital Photos -<br />
  28. 28. Blog Automation<br />
  29. 29. Blog Automation<br />Certain Items can be automated on your Blog. Here are a few items you can use for automation:<br />Post your Twitter Updates on your Blog<br />Add Syndicated Content to your Blog via either an RSS feed or via a Widget<br />
  30. 30. Adding Syndicated Content<br />It is possible to add content to your blog automatically using RSS which stands for Really Simple Syndication.<br />Many sites offer a RSS feed. These can be used very effectively to integrate content into your site. In using them make sure you give credit to your source.<br />Here are a few potential RSS feeds that may be a good fit:<br />Housing Statistics from -<br />Real Estate News from Google Alerts – It is possible to import your google alerts into google reader and post to your blog<br />
  31. 31. Adding Content with Widgets<br />Widget: is a fancy word for tools or content that you can add, arrange, and remove from the sidebars of your blog. Widgets make it easy to customize the content of your blog sidebar.<br /> – offers several Real Estate Related Widgets<br /> - Trulia offers several tools that can be added to your blog in the form of a widget<br /> - offers several widgets even a Vflyer Widget<br /> - Zillow offers several widgets even a tax buyer credit quiz widget<br />
  32. 32. Blog Promotion<br />
  33. 33. Promoting Your Blog<br />Provide Clear Links from your Main Site<br />Submit Your Blog to Directories<br />Comment on Other Blogs and Add a Link to Yours<br />Promote Your Blog on Other Social Networks<br />Promote your Blog to Your Email List<br />Allow others to Syndicate Your Blogs<br />
  34. 34. Blog Directories<br />Best of the Web Blogs -<br />Blog Catalog -<br />Blogarama -<br />Technorati -<br />Yahoo!’s Blog Directory -<br />Bloggapedia -<br />Blog Search Engine -<br />