Why Build an Online Community - sbk MARKETING

Why Build an Online Community?

Is Social Media here to Stay?Next is Now
Next Is Now video by Rogers (Canadian Stats)

sbk
Who am I???

Presentation Overview
Why Build an Online Presence?
Online Statistics
Platform Choices
Efficiency Tools
Examples
Action Plan
Measuring
Resources

Why Build an Online Presence?
Stay on top of technology
Learn, perfect your craft
Network
Meet the needs of a publisher

Online Stats - Overall
Sites like Facebook and Twitter account for 22.7% of time spent on the web; the next closest activity is online games, which make up 10.2%

Online Stats – Facebook!
In 2009 sharing on Facebook become more popular than sharing via email
Facebook 70% of people surveyed currently having an account. (2009 Canada Study)
Top two websites visited by businesses:
1. Facebook – 6.8 per cent of all traffic
2. Google – 3.4 per cent of all traffic

Online Stats – Media vs Media

Online Stats – Twitter
47% of Canadians use Twitter and the majority of users are 19 – 25 years of age. (2009)
Seriously, I do.

Online Stats – YouTube
38% of Canadians surveyed in 2009 use YouTube

Online Stats – Blogging
58% Canadians blog !
74% of people who blog, do so for personal purposes, 57% blog for work and 35% blog for both.

Platform Choices
Facebook, LinkedIn, Twitter
Blogging (WordPress,Blogger, Tumblr)
YouTube
Direct Email List (MailChimp, Constant Contact)

Examples - YouTube
Dallas Clayton Author promotes his book:
An Awesome Book of Thanks!
A Reader / Community Promotes the book:
An Awesome Book of Thanks!

Examples - Facebook

Examples - Twitter
258,150 Followers
New York Times and USA Today bestseller.

Examples - Twitter
6,742 Followers
New York Times bestselling author
Notice the interaction?
Notice promotion of NEXT book?

Examples - Blogging
New York Times Bestselling author
#13 in their The Bestsellers of 2010

Efficiency Tools
Hootsuite,Seesmic, TweetDeck, CoTweet

Action Plan
Choose a platforms (or two!)
Do it for a year – patience and passion
Make the time – when?!
Build it, converse and incorporate Real Life
To build an action plan
visit Chris Brogan’s post
that I will link on my site

Measuring
Many ways to measure:
# of followers
Interactions
People you meet
Website Analytics
Goals being achieved
2449 views to date (since April 2011)

Resources
Visit www.sbkelsick.com
All links and resources are posted there! (as well as some author related site links)
And please add comments to resources you like
Events to help you learn more

Do It! (and find the fun)
“If you don't have time to spread the message about you and your work, then who will?
The best promoter of any book is its author. Period.”
By Jane Friedman
Contributing Editor
of Writers Digest

GoodReads
GoodReads is by far the best site I’ve found for author/reader connection. They are constantly searching for ways to accommodate, both the author in promotion and the reader in making connections. In my opinion, it is run professionally and with uniform rules. I’ve had the best success in making friends, participating in good conversations and networking.
ShoutLife
ShoutLife is a Christian site attempting to bring together many different groups, people and professions from authors to musicians, to radio, film, magazines, etc. It is an ambitious undertaking and has some merit, but drawbacks as well.
There is activity in growth with new members and befriending each other, but not much beyond that. The site offers discussion forums, but some are outdated and many with little participation. Promotion is iffy on this site, although you can list events. I don’t know that many people actually pay attention.
Author’s Den
Author’s Den is a site listing hundreds of authors and their works, searchable by name, genre, etc. It offers both free and paid services for author promotion. The site boasts 85,000 members. At present I use the free listing, which includes a link to my site, YouTube video, Amazon and my blog.
Signed By The Author
Signed By The Author is
http://www.promotionalacarteblog.com/2011/05/more-than-one-way-to-promote-a-book-one-writer%E2%80%99s-experience-with-author-reader-sites/

Examples – StumbleUpon,Digg etc.
Dallas Clayton
http://www.youtube.com/watch?v=p_wtMZ8PT5k&NR=1
When the Community shares your work: http://www.youtube.com/watch?v=DOKGVWNfJU4

Examples - LinkedIn
Dallas Clayton
http://www.youtube.com/watch?v=p_wtMZ8PT5k&NR=1
When the Community shares your work: http://www.youtube.com/watch?v=DOKGVWNfJU4

Why Build an Online Community - sbk MARKETING

by sbkelsick on Jun 21, 2011

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Why Build an Online Community - sbk MARKETING — Presentation Transcript