Google Alerts Presentation - sbk MARKETING

Google Alerts
www.google.com/alerts
Forms Of Delivery:
Email
Web Feed (RSS)
Displayed on iGoogle Page
Shannon Bowen-Kelsick I sbk MARKETING I www.sbkelsick.com I Twitter @sbkelsick

What To Be Alerted About:
Keywords (upto 32 words)
Your Name
Your Company’s Name
Competition
Links to your site
Spam to your site
Find content stealers
Take a unique phrase from your site or blog post and create an alert

When Are Alerts Sent?
Alerts are set at the time when you create then, adjust them – no current option to select delivery time of day

Advanced Alerts
Including:
Finding multiple words in any order: Valentines + flowers
Synonyms:~food will return hits for words like recipe, nutrition, restaurant
OR example: book OR toy
OR example: (book OR toy) shop
Excluding:
Excluding words with the (-) symbol: The Hills -Spencer
Excluding words with the (-) symbol and finding a phrase “BP" –oil spill -deepwater -Louisiana -treehugger -oil - #oil -twitter
Words when they are in a certain order: “book shop”
Stemming: Google will stem your word and find all hits related to it, for example “blog” will also return blogging and blogs. To turn off stemming put a + sign in front of the word, example: +blog

Advanced Alerts
Wildcard search
Placing an asterisk / wildcard in the middle of two words will ask Google to find the most commonly used word in this position: calgary * shop
Website Links
Track inbound links for your site with this statement: link:sbkelsick.com
Social Media Link Search
chrisbrogan.com {site:facebook.com OR site:digg.com OR site:delicious.com OR site:stumbleupon.com OR site:mixx.com OR site:reddit.com}
Twitter mention search
sbkelsicksite:twitter.com

Watching for Hackers
Examples:
viagra OR cialis OR levitra OR Phentermine OR Xanaxsite:yoursite.com
poker OR casino OR hold-em OR holdemsite:yoursite.com
nude OR naked OR sex OR porn site:yoursite.com

References and Good Articles on Google Alerts
http://smallbiztrends.com/2010/02/how-to-use-google-alerts.html
http://www.seomoz.org/blog/how-to-use-google-alerts-for-quick-and-easy-domain-alerts-10098
http://mashable.com/2009/11/05/listiti/
http://www.alertrank.com/google-alerts-tutorial.html
Contact me:
Shannon Bowen-Kelsick, The Calgary Marketing Blogger
sbk MARKETING
www.sbkelsick.com
Twitter @sbkelsick

Google Alerts Presentation - sbk MARKETING

by sbkelsick on Jul 19, 2010

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