Pinterest How-To for business. Topics covered: * Statistics and Users * Why Pinterest * Pinterest Goodies * The "Pin It" button * When to post * How to use Pinterest to FIND information * Effective Pinterest Profiles * How to be aware of what is being shared about your brand * Creating effective pins * Using "Rich Pins" * Good Pinterest examples

1. Week #6: Pinterest
Sharing Your Interests
with Shannon Bowen-Kelsick
www.sbkelsick.com
@sbkelsick

2. What is Pinterest?
https://www.youtube.com/watch?v=oJzD4vF5dFA
@sbkelsick

3. Pinterest Statistics and Users
@sbkelsick
Men: 34%!
Women: 66%!
• 3.8 million Canadians use Pinterest
• 2.5 million of them are women
• 54 percent are 24 to 54 years of
age
• 38 percent have children
• 35 percent of users have a
household income of over 100,000
per year

4. Why Pinterest?
@sbkelsick
• PEOPLE USE IT! !
• 2.5 BILLION monthly pageviews
!
• PINNERS BUY STUFF!
• “Pinterest users also buy more of the items they
encounter in pins than items on Facebook”
!
• PINNERS SPEND MORE MONEY!
• Pinterest users spend 70 percent more money when they
arrive at your website from Pinterest versus non-social
referrals

5. Why Pinterest?
@sbkelsick

6. Pinterest Goodies
@sbkelsick
Go to: https://about.pinterest.com/en/goodies!

7. Pin it Button on YOUR website
images
@sbkelsick
Ensure you have a Pin
it option on ALL of
your images on your
website
!
**WordPress
recommended app:
Pinterest Pin It Button
For Images by Canha
images

8. Pinterest When to Post
@sbkelsick

9. Use Pinterest to FIND
Information
• Content to share
• Content to learn
• Content to inspire
• Competitive Information
• Client information (likes)
@sbkelsick

10. Pinterest Profiles
@sbkelsick
Ability to include Facebook &
Twitter link in profile

11. Be aware of how YOUR pictures
are being shared/pinned
My daughter’s
picture from her
blog featuring a
picture of her
with Francoise
Abanda was
shared by WTA
Quebec
!
**Ensure you
know what is
going on with
your brand!
@sbkelsick

12. www.pinterest.com/source/
YOURWEBITEAddress
@sbkelsick

13. How to get your products on
Pinterest, even if you’re not
• Give people something GREAT to share!
• Great product photography
• Great content (DIY’s, How to’s)
• Great video
!
!
@sbkelsick

14. Compare Yourself
• Search out your competitors on Pinterest, how do
you compare with them?!
• Are your images as pin-able as theirs?!
• How can you make better images?!
• Are you tagging/naming your images so they
can be found?
@sbkelsick

15. Creating Effective Pins
@sbkelsick

16. Businesses - Use Rich Pins
@sbkelsick

17. Pinterest Page Examples
http://www.pinterest.com/source/
imaginationsoup.net/
@sbkelsick

18. Pinterest Page Examples
@sbkelsick
B2B usage: http://www.pinterest.com/constantcontact/
http://www.pinterest.com/source/
constantcontact.com/

19. Pinterest Page Examples
http://www.pinterest.com/source/
nylafreedesigns.com/
@sbkelsick

20. Pinterest Page Examples
@sbkelsick http://www.pinterest.com/ASPCA/howl-o-ween/

21. Pinterest Page Examples
http://www.pinterest.com/trevorproject/
@sbkelsick

22. Converting Personal to
Business Page
@sbkelsick

23. Pinterest Tips and Tricks
• Pin It button widget that appears at end of
page for WordPress: Pin It on Pinterest
• Ensure you use Pinterest Mobile app to see
the difference and learn how your audience is
viewing and sharing
@sbkelsick

24. Pin away!
with Shannon Bowen-Kelsick!
www.sbkelsick.com!
@sbkelsick

25. references
• designingmba.com Youtube Pinterest video
• http://www.pinterest.com/pin/38491771790051554/
• http://www.strategicobjectives.com/women-vs-men-canadians-social-media-gender-
split/
• http://blogs.constantcontact.com/product-blogs/social-media-marketing/pinterest-for-
business/
• https://business.pinterest.com/en/rich-pins
• http://now-marketing-group.com/wp-content/uploads/2013/07/Pinteresting.png?
__hstc=267267473.bdcf9b0c1d7fd574b68af59f6f59b833.1415332845546.14153328455
46.1415332845546.1&__hssc=267267473.1.1415332845546&__hsfp=1763624393
• http://blog.hubspot.com/marketing/10-nonprofits-nailing-pinterest-marketing-list
!!!!
@sbkelsick