Your SlideShare is downloading. ×
  • Like
Thd   2010 brand page kick-off generic
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Thd 2010 brand page kick-off generic



  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. 2010 Brand Pages Presented by Engauge Digital
  • 2. Agenda
    • Project Overview
    • Project Definition
    • Engauge Digital: Who We Are
    • Partner Considerations
      • Template Selection
      • Crafting Your Brand Message
    • Next Steps
    • Project Timeline
    • Brand Pages – Contacts
    • Q & A
    • Appendix
  • 3. Project Overview
    • The Home Depot is offering your organization an online experience intended to create a digital brand presence (“Brand Page”) on The Home Depot’s consumer site at .
      • Extend your brand story.
      • Complement your Product Information Pages.
      • Showcase your brand with high-quality imagery and content.
  • 4. Project Definition
    • A Brand Page Is
    • A single template-driven, graphically rich page designed to enhance your brand proposition as it relates to The Home Depot.
    • A chance to spotlight your brand in one of two ways:
      • Inspiration – Consumers see what is possible and available with your brand.
      • Product – Consumers learn about specific products associated with your brand.
    • A contextual gateway to more brand information on The Home Depot website.
    • Comprised of evergreen content for consistent and accurate promotion of key products, collections, or projects as they relate to The Home Depot.
  • 5. Engauge: Who We Are
    • An award-winning interactive marketing and technology agency since 1998.
    • Experts in online behavior to help companies attract, convert and retain customers.
    • Solution providers to a roster of both local and national clients.
      • Online behavior strategy
      • Interactive design and advertising
      • Web development and e-commerce applications
      • Email marketing
    • The Engauge Digital team will work with each partner to:
      • Identify the design template that best tells the brand story.
      • Help each partner to think about the brand message it wants to convey
      • Facilitate the delivery of content/design assets in accordance with our aggressive timeline.
      • Publish the finalized brand page to The Home Depot website.
  • 6. Partner Considerations Selecting a Template
    • The Home Depot has created three design templates for this project.
    • To best showcase your brand, it is important to choose the design template that most “fits” strategically.
  • 7. Overview of templates
    • Full-Width Inspiration Full-Width Product Left-Nav Product
  • 8. Partner Considerations Crafting Your Brand Message
    • Targeting Your Customers
      • What types of customers buy your products through The Home Depot? What are their demographics and characteristics?
      • What types of customers do you want to target? What are their demographics and characteristics?
      • What do customers love about your brand and products? How do customers use your products?
      • What do customers consider when making purchasing decisions for products in your market/category?
  • 9. Partner Considerations Crafting Your Brand Message (contd.)
    • Brand Attributes and Product Characteristics
      • What are key attributes for your brand? What attributes differentiate your brand from the competition?
      • What attributes for your brand complement or have synergy with The Home Depot brand attributes?
      • What distinguishes your brand’s products from the competition?
  • 10. Partner Considerations Crafting Your Brand Message (contd.)
    • Message Consistency (Cross-Channel) and Priority
      • What are the key messages on your website, e-mails, and related communications channels? What language and imagery do they use?
      • What are your brand’s marketing priorities for the next year? What messages will remain high priority for the next year?
  • 11. Next Steps
    • Files You’ll Receive After Kick-Off Call
      • Zip File Including:
        • Meeting Notes from Call
          • Include Project Timeline (located on next slide)
          • Include Links to Example Pages Live on
          • FTP Information
        • Content Document for Selected Template Layout
          • Excel Spreadsheet
        • Requirements Document for Creative Assets
          • Word Document
        • Contact Information
  • 12. Next Steps Step Date Kick Off Meeting 2/3 Meeting Notes to Brand & DFM 2/3 Template Sign Off 2/5 Content Due 2/10 THD Initial Review 2/18-2/25 Initial Brand Review 3/2-3/3 Revisions Made by Engauge 3/5 Final Brand Review/Sign Off 3/8-3/9 THD Final Review/ Sign off 3/18-3/20 Page Launch 3/23
  • 13. Brand Pages - Contacts
    • Stephanie Bergh Project Manager Engauge Digital (404) 601-4354 [email_address]
      • Primary Contact for Day-To-Day Project Questions
    • Brad Meriwether Account Manager Engauge Digital (404) 601-4394 [email_address]
      • Primary Contact for High-level project questions, invoicing, etc.
    • Name
    • Direct Fulfillment Manager The Home Depot
  • 14. Q & A
    • Questions?
  • 15. APPENDIX
  • 16. Template 1: Full-Width Inspiration
  • 17. Template 2: Full Width Product
  • 18. Template 3: Left Nav Product