Third Thursday Workshop:  5 Tips to Galvanize your Base to Confront the New Congress     Ellie  Klerlein    Shayna Englin 
1. Be Honest Don’t set your supporters up to fail orpretend they can win battles that are             impossible.
2. Target Narrowly •  Focus on who you can move/where   you’ll have impact•  Prioritize based on your organization’s   fut...
3. Learn Jujitsu •  Be creative about ways to turn short   term losses into building for long term   wins•  Mobilize on ne...
4. Amplify •  Match communications/media   strategy with online advocacy•  Use media to amplify your message•  Use the cor...
5. Tell Relevant Stories •  Think less about messages and policy   ask, think about the story you want to   tell.•  Use 0-...
Now you… •  What’s working for you?•  Q & A / Discussion
Defensive Organizing Strategy - Presentation for Salsa Lab's Third Thursday
Defensive Organizing Strategy - Presentation for Salsa Lab's Third Thursday
Defensive Organizing Strategy - Presentation for Salsa Lab's Third Thursday
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Defensive Organizing Strategy - Presentation for Salsa Lab's Third Thursday

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Defensive Organizing Strategy - Presentation for Salsa Lab's Third Thursday

  1. 1. Third Thursday Workshop:  5 Tips to Galvanize your Base to Confront the New Congress  Ellie  Klerlein  Shayna Englin 
  2. 2. 1. Be Honest Don’t set your supporters up to fail orpretend they can win battles that are impossible.
  3. 3. 2. Target Narrowly •  Focus on who you can move/where you’ll have impact•  Prioritize based on your organization’s future plans•  For tough targets: go directly to the voters/donors
  4. 4. 3. Learn Jujitsu •  Be creative about ways to turn short term losses into building for long term wins•  Mobilize on negative messages
  5. 5. 4. Amplify •  Match communications/media strategy with online advocacy•  Use media to amplify your message•  Use the correct messengers, police or business community as examples for immigration messengers
  6. 6. 5. Tell Relevant Stories •  Think less about messages and policy ask, think about the story you want to tell.•  Use 0-10 scale of audience opinions/ emotions•  Segmentation of list and engagement ladder
  7. 7. Now you… •  What’s working for you?•  Q & A / Discussion

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