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By Pat Ferdinandi, <br />Video Strategist<br /> YouTube: The     Social Storyteller<br />
 Why Do You CareAbout Video?<br />Demographic Reach<br />Educational Sharing<br />Global Collaboration<br />Global Impact<...
 What is YouTube?<br />YouTube About Us: “Founded in February 2005, YouTube allows billions of people to discover, watch a...
 Why Do You Care About YouTube?<br /> Eyeballs<br /> Access<br /> Results<br />Barry Judge | ( BestBuyCMO  on Twitter )<br...
Is Video Important?<br />Exceeds 2 billion views a day<br />24 Hours of Videos Uploaded Every Minute<br />Average person s...
 Is YouTube Important?<br />Videos are 53 times more likely to be on the 1st page of Google results<br />71% increase in o...
 Where Are they Watching?<br />Localized in 23 countries across 24 languages<br />Over 3 million people are sharing video’...
 Why Video’s Growth?<br /> Available Tools<br /> Available Talent<br /> Available Instruction<br /> Available Viewing<br /...
 YouTube SWOT<br />Strengths- <br />Huge<br />Second largest search engine, <br />Branded business channels<br />Excellent...
vimeo<br />Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com<br />10<br />
 How To Make A Video Go Viral?<br /> Content Is Key<br /> Quality Is Queen<br /> Meta Data Is The Prince<br /> Squawking A...
 Process Matters<br />Social<br />Media<br />Mechanics<br />Source: Video Playbook<br />Slides by Pat Ferdinandi, Video St...
 Plan A Video Strategy<br /> Know Thyself<br /> Know Your Objective<br /> Know Your Message<br /> Know What Viral Videos R...
 Prepare Yourself For Video<br /> Viral Videos Require:<br /> Speaking<br /> Imagery<br /> Dialog<br /> Structure<br />Dre...
 Practice PracticePractice<br /> How does someone get to <br />  Carnegie Hall?<br /> Optional???<br /> Viral Videos Requi...
 Presentation Environment<br /> Equipment<br /> Check Your Surroundings<br /> Plan on Retakes<br />Stage<br /> Lights, Cam...
 Process A Story<br /> OPTIONAL<br /> Video Story<br /> Title Slides<br /> Transitions<br /> Call Outs<br /> Images<br /> ...
 Post to YouTube<br /> Upload and they will come is a<br />no-find strategy<br /> Meta Data:<br /> File Name<br /> Title<b...
 Promote PromotePromote<br /> Share on:<br /> Facebook<br /> Twitter<br />SlideShare (LinkedIn)<br /> Embed in:<br /> Blog...
 Lab Time<br /> Creating a YouTube Channel<br /> Channel Customization<br /> Loading a Video<br />Video Meta Data<br /> Vi...
 Step-By-Step Reference<br />1.	Sign into my YouTube channel<br />2.	Select Upload Video<br />3.	Find the video I wish to ...
 Step-By-Step Reference(Continued)<br />6.	In the Tag section, add common search terms which apply to your video topic. <b...
 Step-By-Step Reference(Part 2)<br />1.	Sign into my YouTube channel<br />2.	Double check all information was captured<br ...
 How Are You Doing?<br /> Keep the Conversation Going<br /> YouTube Insight Demographics (channel, playlist, video)<br />M...
 What’s Next?<br /> Think Style<br />Think Series<br />Think Product<br />Think Webinar<br />Think Streaming<br />Think Vo...
 Let’s Stay In Touch<br />Pat Ferdinandi, Video Strategist<br />PO Box 638<br />Montclair NJ 07042<br />973-509-9427<br />...
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YouTube Social Media Storytelling

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Slides for a guest session for Bergan Community College Social Media Certification with Chris Kieff

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Transcript of "YouTube Social Media Storytelling"

  1. 1. By Pat Ferdinandi, <br />Video Strategist<br /> YouTube: The Social Storyteller<br />
  2. 2. Why Do You CareAbout Video?<br />Demographic Reach<br />Educational Sharing<br />Global Collaboration<br />Global Impact<br />Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com<br />2<br />
  3. 3. What is YouTube?<br />YouTube About Us: “Founded in February 2005, YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.”<br /> Community Building<br /> Sense-driven<br /> Communicative<br /> Collaborative<br />Connectibility<br />Spreadable<br />Image: YouTube.com<br />3<br />Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com<br />
  4. 4. Why Do You Care About YouTube?<br /> Eyeballs<br /> Access<br /> Results<br />Barry Judge | ( BestBuyCMO on Twitter )<br />Tony Robson | ( ayqueloco on Twitter ) Verizon Online Marketing<br />Mark Ivey | ( UCVoices on Twitter ) Editor of Sprint Blog<br />Jessica Gottlieb | ( JessicaGottlieb on Twitter ) Mommy Blogger<br />Busy Mom | ( Busymom on Twitter ) <br />Mommy Brain Reports | ( MommyBrain on Twitter )<br />Tamar Weinberg | ( tamar on Twitter ) <br />4<br />Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com<br />
  5. 5. Is Video Important?<br />Exceeds 2 billion views a day<br />24 Hours of Videos Uploaded Every Minute<br />Average person spends 15 minutes a day on YouTube<br />70% of YouTube videos come from outside the US<br />5% of videos are watched via Mobile Devices<br />Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com<br />5<br />
  6. 6. Is YouTube Important?<br />Videos are 53 times more likely to be on the 1st page of Google results<br />71% increase in online viewing time in 2010<br />Videos raise the click-through rate in emails by 50%<br />YouTube is the 2nd largest search engine<br />Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com<br />6<br />
  7. 7. Where Are they Watching?<br />Localized in 23 countries across 24 languages<br />Over 3 million people are sharing video’s through socially connected sites like Twitter, Facebook, Myspace.<br />Hundreds of Millions of YouTube videos are embeddedinto blogs and websites.<br />An auto-share Tweet initiates ~7YouTube views<br />46.2 hours of Videos Are Watched through Facebook per day<br />Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com<br />7<br />
  8. 8. Why Video’s Growth?<br /> Available Tools<br /> Available Talent<br /> Available Instruction<br /> Available Viewing<br />Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com<br />8<br />
  9. 9. YouTube SWOT<br />Strengths- <br />Huge<br />Second largest search engine, <br />Branded business channels<br />Excellent for posting your videos to use elsewhere<br />Weaknesses-<br />Low community<br />Low interactivity <br />Opportunities- <br />Good videos can go “viral”<br />Video is growing<br />Video is excellent for selling explaining and training<br />Threats- <br />Google owns it<br />Blip.tv, Vimeo, UStream, Dailymotion, metacafe, brigthcove<br />User’s Bandwidth<br />Advertising<br />9<br />Slide From Chris Kieff, 1GoodReason.com<br />
  10. 10. vimeo<br />Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com<br />10<br />
  11. 11. How To Make A Video Go Viral?<br /> Content Is Key<br /> Quality Is Queen<br /> Meta Data Is The Prince<br /> Squawking Add the <br /> Princess Touch<br />11<br />Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com<br />
  12. 12. Process Matters<br />Social<br />Media<br />Mechanics<br />Source: Video Playbook<br />Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com<br />12<br />
  13. 13. Plan A Video Strategy<br /> Know Thyself<br /> Know Your Objective<br /> Know Your Message<br /> Know What Viral Videos Require:<br /> Passion<br />Emotional Connection<br />Curly’s One Thing<br />Source: Video Playbook<br />Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com<br />13<br />
  14. 14. Prepare Yourself For Video<br /> Viral Videos Require:<br /> Speaking<br /> Imagery<br /> Dialog<br /> Structure<br />Dress<br />Source: Video Playbook<br />Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com<br />14<br />
  15. 15. Practice PracticePractice<br /> How does someone get to <br /> Carnegie Hall?<br /> Optional???<br /> Viral Videos Require:<br /> Tone<br /> Lack of Filler Words<br /> Movement<br />Source: Video Playbook<br />Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com<br />15<br />
  16. 16. Presentation Environment<br /> Equipment<br /> Check Your Surroundings<br /> Plan on Retakes<br />Stage<br /> Lights, Camera, Sound<br />Source: Video Playbook<br />Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com<br />16<br />
  17. 17. Process A Story<br /> OPTIONAL<br /> Video Story<br /> Title Slides<br /> Transitions<br /> Call Outs<br /> Images<br /> Logos<br /> Music<br />Source: Video Playbook<br />Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com<br />17<br />
  18. 18. Post to YouTube<br /> Upload and they will come is a<br />no-find strategy<br /> Meta Data:<br /> File Name<br /> Title<br /> Keywords<br /> Description<br /> Category<br /> Privacy<br />Location<br /> Meta Data Matters On:<br /> Channel<br /> Playlists<br /> Videos<br /> Annotation<br /> Captions<br />Source: Video Playbook<br />Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com<br />18<br />
  19. 19. Promote PromotePromote<br /> Share on:<br /> Facebook<br /> Twitter<br />SlideShare (LinkedIn)<br /> Embed in:<br /> Blog<br /> Website<br /> Email<br /> Squawk About It Often<br />SocialOomph<br />HootSuite<br />TweetDeck<br /> Embrace the Community<br /> Friends <br /> Subscribers<br /> Comments<br />Source: Video Playbook<br />Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com<br />19<br />
  20. 20. Lab Time<br /> Creating a YouTube Channel<br /> Channel Customization<br /> Loading a Video<br />Video Meta Data<br /> Video Annotations<br /> Creating a Playlist<br /> Playlist Meta Data<br /> Share and Promote<br />Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com<br />20<br />
  21. 21. Step-By-Step Reference<br />1. Sign into my YouTube channel<br />2. Select Upload Video<br />3. Find the video I wish to upload<br />4. Add a title (with a keyword most searched for that applies to my video in the title). If this is a series, within 60 characters list: The series name: Episode # video title<br />5. In the description area (5,000 characters):<br />a. Begin with your web address in URL format (http://www.yourwebsite.com). Without the http://www. your website will NOT be clickable.<br />b. Repeat your title <br />c. Describe what the viewer will learn in your video using as many search terms that apply in the first 22 words<br />d. For longer videos (more than 5 minutes), add video times (ie: 00:20). The times will automatically become a jump-to-link (hyperlink) to specific points in the video (like a table of contents)<br />e. Repeat your title<br />Source: Video Playbook<br />Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com<br />21<br />
  22. 22. Step-By-Step Reference(Continued)<br />6. In the Tag section, add common search terms which apply to your video topic. <br />a. Include your name in quotes<br />b. Include your primary business function (accounting)<br />c. If you do not know what “tags” are used, search for related video’s and see what search terms they use and select what YouTube recommends if they apply<br />d. Also use Google to identify tags. Begin a “google search” and see what comes down in Google recommended searches list<br />e. If it doesn’t pertain to you…don’t add it. Google will flag you as spam.<br />7. Select the most appropriate category for your video. For example, select “how to” for your demonstration. I select “educational” for testimonials. Not the best fit, but it works.<br />8. Add the date of your video was created or uploaded<br />9. Add your location under YouTube location…especially important for local business searches<br />10. At this moment, make your video “private” (second option under broadcasting and sharing options) requiring a link to see your video until you go through the next YouTube set up process<br />11. Save my YouTube video<br />Source: Video Playbook<br />Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com<br />22<br />
  23. 23. Step-By-Step Reference(Part 2)<br />1. Sign into my YouTube channel<br />2. Double check all information was captured<br />3. Select your thumbnail<br />4. Save your changes<br />5. Add annotations:<br />a. Click to Subscribe<br />b. Click to see other videos on channel<br />c. Previous videos<br />d. Next Video<br />e. Share<br />6. Make your video PUBLIC<br />7. Allow comments & voting<br />8. Allow embedding<br />9. Relink Twitter/Facebook<br />10. Save my YouTube video<br />11. PROMOTE <br />Source: Video Playbook<br />23<br />Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com<br />
  24. 24. How Are You Doing?<br /> Keep the Conversation Going<br /> YouTube Insight Demographics (channel, playlist, video)<br />Metrics:<br /> Time spent watching your video<br /> Number of comments<br /> Number of Likes<br /> Number of Views<br /> Number of shares and embeds<br /> Number of new subscribers (friends???)<br /> Number of new and appropriate Facebook friends, twitter <br />followers, LinkedIn Connections<br /> Increased SALES<br />24<br />Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com<br />
  25. 25. What’s Next?<br /> Think Style<br />Think Series<br />Think Product<br />Think Webinar<br />Think Streaming<br />Think Vook<br />Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com<br />25<br />
  26. 26. Let’s Stay In Touch<br />Pat Ferdinandi, Video Strategist<br />PO Box 638<br />Montclair NJ 07042<br />973-509-9427<br />YouTube: sbdipat / testimonialcoach<br />Facebook/LinkedIn: PatFerdinandi<br />Twitter: ThoughtTrans / UTubeCoach<br />Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com<br />26<br />
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