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YouTube Social Media Storytelling

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Slides for a guest session for Bergan Community College Social Media Certification with Chris Kieff

Slides for a guest session for Bergan Community College Social Media Certification with Chris Kieff

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  • 1. By Pat Ferdinandi,
    Video Strategist
    YouTube: The Social Storyteller
  • 2. Why Do You CareAbout Video?
    Demographic Reach
    Educational Sharing
    Global Collaboration
    Global Impact
    Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com
    2
  • 3. What is YouTube?
    YouTube About Us: “Founded in February 2005, YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.”
    Community Building
    Sense-driven
    Communicative
    Collaborative
    Connectibility
    Spreadable
    Image: YouTube.com
    3
    Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com
  • 4. Why Do You Care About YouTube?
    Eyeballs
    Access
    Results
    Barry Judge | ( BestBuyCMO on Twitter )
    Tony Robson | ( ayqueloco on Twitter ) Verizon Online Marketing
    Mark Ivey | ( UCVoices on Twitter ) Editor of Sprint Blog
    Jessica Gottlieb | ( JessicaGottlieb on Twitter ) Mommy Blogger
    Busy Mom | ( Busymom on Twitter )
    Mommy Brain Reports | ( MommyBrain on Twitter )
    Tamar Weinberg | ( tamar on Twitter )
    4
    Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com
  • 5. Is Video Important?
    Exceeds 2 billion views a day
    24 Hours of Videos Uploaded Every Minute
    Average person spends 15 minutes a day on YouTube
    70% of YouTube videos come from outside the US
    5% of videos are watched via Mobile Devices
    Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com
    5
  • 6. Is YouTube Important?
    Videos are 53 times more likely to be on the 1st page of Google results
    71% increase in online viewing time in 2010
    Videos raise the click-through rate in emails by 50%
    YouTube is the 2nd largest search engine
    Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com
    6
  • 7. Where Are they Watching?
    Localized in 23 countries across 24 languages
    Over 3 million people are sharing video’s through socially connected sites like Twitter, Facebook, Myspace.
    Hundreds of Millions of YouTube videos are embeddedinto blogs and websites.
    An auto-share Tweet initiates ~7YouTube views
    46.2 hours of Videos Are Watched through Facebook per day
    Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com
    7
  • 8. Why Video’s Growth?
    Available Tools
    Available Talent
    Available Instruction
    Available Viewing
    Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com
    8
  • 9. YouTube SWOT
    Strengths-
    Huge
    Second largest search engine,
    Branded business channels
    Excellent for posting your videos to use elsewhere
    Weaknesses-
    Low community
    Low interactivity
    Opportunities-
    Good videos can go “viral”
    Video is growing
    Video is excellent for selling explaining and training
    Threats-
    Google owns it
    Blip.tv, Vimeo, UStream, Dailymotion, metacafe, brigthcove
    User’s Bandwidth
    Advertising
    9
    Slide From Chris Kieff, 1GoodReason.com
  • 10. vimeo
    Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com
    10
  • 11. How To Make A Video Go Viral?
    Content Is Key
    Quality Is Queen
    Meta Data Is The Prince
    Squawking Add the
    Princess Touch
    11
    Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com
  • 12. Process Matters
    Social
    Media
    Mechanics
    Source: Video Playbook
    Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com
    12
  • 13. Plan A Video Strategy
    Know Thyself
    Know Your Objective
    Know Your Message
    Know What Viral Videos Require:
    Passion
    Emotional Connection
    Curly’s One Thing
    Source: Video Playbook
    Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com
    13
  • 14. Prepare Yourself For Video
    Viral Videos Require:
    Speaking
    Imagery
    Dialog
    Structure
    Dress
    Source: Video Playbook
    Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com
    14
  • 15. Practice PracticePractice
    How does someone get to
    Carnegie Hall?
    Optional???
    Viral Videos Require:
    Tone
    Lack of Filler Words
    Movement
    Source: Video Playbook
    Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com
    15
  • 16. Presentation Environment
    Equipment
    Check Your Surroundings
    Plan on Retakes
    Stage
    Lights, Camera, Sound
    Source: Video Playbook
    Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com
    16
  • 17. Process A Story
    OPTIONAL
    Video Story
    Title Slides
    Transitions
    Call Outs
    Images
    Logos
    Music
    Source: Video Playbook
    Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com
    17
  • 18. Post to YouTube
    Upload and they will come is a
    no-find strategy
    Meta Data:
    File Name
    Title
    Keywords
    Description
    Category
    Privacy
    Location
    Meta Data Matters On:
    Channel
    Playlists
    Videos
    Annotation
    Captions
    Source: Video Playbook
    Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com
    18
  • 19. Promote PromotePromote
    Share on:
    Facebook
    Twitter
    SlideShare (LinkedIn)
    Embed in:
    Blog
    Website
    Email
    Squawk About It Often
    SocialOomph
    HootSuite
    TweetDeck
    Embrace the Community
    Friends
    Subscribers
    Comments
    Source: Video Playbook
    Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com
    19
  • 20. Lab Time
    Creating a YouTube Channel
    Channel Customization
    Loading a Video
    Video Meta Data
    Video Annotations
    Creating a Playlist
    Playlist Meta Data
    Share and Promote
    Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com
    20
  • 21. Step-By-Step Reference
    1. Sign into my YouTube channel
    2. Select Upload Video
    3. Find the video I wish to upload
    4. Add a title (with a keyword most searched for that applies to my video in the title). If this is a series, within 60 characters list: The series name: Episode # video title
    5. In the description area (5,000 characters):
    a. Begin with your web address in URL format (http://www.yourwebsite.com). Without the http://www. your website will NOT be clickable.
    b. Repeat your title
    c. Describe what the viewer will learn in your video using as many search terms that apply in the first 22 words
    d. For longer videos (more than 5 minutes), add video times (ie: 00:20). The times will automatically become a jump-to-link (hyperlink) to specific points in the video (like a table of contents)
    e. Repeat your title
    Source: Video Playbook
    Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com
    21
  • 22. Step-By-Step Reference(Continued)
    6. In the Tag section, add common search terms which apply to your video topic.
    a. Include your name in quotes
    b. Include your primary business function (accounting)
    c. If you do not know what “tags” are used, search for related video’s and see what search terms they use and select what YouTube recommends if they apply
    d. Also use Google to identify tags. Begin a “google search” and see what comes down in Google recommended searches list
    e. If it doesn’t pertain to you…don’t add it. Google will flag you as spam.
    7. Select the most appropriate category for your video. For example, select “how to” for your demonstration. I select “educational” for testimonials. Not the best fit, but it works.
    8. Add the date of your video was created or uploaded
    9. Add your location under YouTube location…especially important for local business searches
    10. At this moment, make your video “private” (second option under broadcasting and sharing options) requiring a link to see your video until you go through the next YouTube set up process
    11. Save my YouTube video
    Source: Video Playbook
    Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com
    22
  • 23. Step-By-Step Reference(Part 2)
    1. Sign into my YouTube channel
    2. Double check all information was captured
    3. Select your thumbnail
    4. Save your changes
    5. Add annotations:
    a. Click to Subscribe
    b. Click to see other videos on channel
    c. Previous videos
    d. Next Video
    e. Share
    6. Make your video PUBLIC
    7. Allow comments & voting
    8. Allow embedding
    9. Relink Twitter/Facebook
    10. Save my YouTube video
    11. PROMOTE
    Source: Video Playbook
    23
    Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com
  • 24. How Are You Doing?
    Keep the Conversation Going
    YouTube Insight Demographics (channel, playlist, video)
    Metrics:
    Time spent watching your video
    Number of comments
    Number of Likes
    Number of Views
    Number of shares and embeds
    Number of new subscribers (friends???)
    Number of new and appropriate Facebook friends, twitter
    followers, LinkedIn Connections
    Increased SALES
    24
    Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com
  • 25. What’s Next?
    Think Style
    Think Series
    Think Product
    Think Webinar
    Think Streaming
    Think Vook
    Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com
    25
  • 26. Let’s Stay In Touch
    Pat Ferdinandi, Video Strategist
    PO Box 638
    Montclair NJ 07042
    973-509-9427
    YouTube: sbdipat / testimonialcoach
    Facebook/LinkedIn: PatFerdinandi
    Twitter: ThoughtTrans / UTubeCoach
    Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com
    26

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