The Noisy Internet and how to be heard


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ACG-NJ Members Only Event featuring Pat Ferdinandi of Viditude. A brief lesson on how to use Social Media to gain sales. Actual presentation on YouTube.

Discussed these social networks: Blog, Email, Facebook, Google Plus, Instagram, LinkedIn, Pinterest, Twitter, YouTube, Website

Topics included: Personal Branding, Developing Your Story, Communicating with people not like you, Tools & Tips, Do's and Don'ts.

Examples of points made during the presentation:
1. Define your difference with an emotional story your clients will want to share. Talk facts and figures and you'll be seen as a commodity. Commodities compete on price. It's a challenge you don't want to win!
2. Social Media is where Sales and Marketing overlap. Marketing creates a story. Sales builds the engagement.
3. Social Media requires that you define your persona with triggers, helpful advice, and personalization. Start with 10 of your best clients and talk to them in the digital world in a language they will understand.
4. Be short, concise, visual & helpful!
5. Be consistent and persistent.

Includes references from great mentors and examples such as:
Amazon, Cloud Marketing Labs, Patricia Fripp, Jeffrey Gitomer, Seth Godin, Bernadette Jiwa, Jarets Stuffed Cupcakes, GapingVoid (Hugh MacLeod), Harvey Mackay, Oreo Cookie, Simon Sinek, Snowball the Dancing Cockatoo, Starbucks, Gary Vaynerchuk, Alan Weiss

#tips #video #sales #acg

Published in: Business, Technology
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  • Started development in 1950s
    Opened for the general public in 1995
    Social media kicked off in 2002 (linkedin 2003)
    Joined LinkedIn in 2005
  • It’s your ticket to prospect awareness and client engagement!
  • Today’s reality!
  • It’s not one thing but a combination that brings in the sales. It’s the value and diversity targeted to the few.
  • People need to see consistent engagement before they begin to trust you.
  • Social Media is NOT a Press Release … it’s not a tactic!
    It’s an opportunity to embrace the customer and how they want to feel.
  • “It’s hard to be heard in a world where people have never wanted to matter more as individuals.” ~ Bernadette Jiwa
  • Social media was not meant to be a new form of Press Release!
    Don’t be Self Serving
  • 100% of marketers have a digital strategy
    77% of marketers saying it has no affect.
  • It’s about the other “YOU”
  • Social media is about engagement.
    What is important is to find out who is talking about you … and their level of influence.
  • What’s your engagement rate?
  • Why will one client care that
    you’re here in the first place?

    What are you doing that’s
    going to compel that person
    to tell two friends and then
    come back tomorrow?

  • A story is:

    A good story is told and retold and shared.
  • 23mins of video watching per day
    Mostly by friend recommendation
    5.7 million views
  • Know your clients
    MacKay’s Swim with the Sharks and stay alive
    Know their emotional connection … the circumstance they need you
  • You Must Touch the Heart to move the mind!

    It turns out that there really is no substitute for standing in your customer’s shoes. You can have the best product in the world, but if people don’t buy into the story you’ve got a uphill struggle on your hands.~ Bernadette Jiwa The Story of Telling 4/30/14

    What’s more important than building awareness is what you plan to do with it once you’ve got it, because top of mind is not the same thing at all as close to heart. .~ Bernadette Jiwa The Story of Telling 5/12/14

  • Just mins after the start of the 3rd qtr
    30 characters
    Image has watermark
    Content in context
    Design structure
  •  clever laugh or the vulnerability of silliness
    Think selfie
  • Avoid the curse of knowledge
  • Don’t use social media to show off your knowledge. Talk only 2 steps ahead of your audience.
    Are of explanation.
  • Social media is an opportunity.
    Establish accounts.
    Post something.
    Tweet something.
    Connect with someone.
    Do it every day.
    ~ Jeffrey Gitomer
  • The Noisy Internet and how to be heard

    1. 1. THE NOISY INTERNET How to be heard
    2. 2. There isn’t a ‘consumer’ brand on the planet today that can endure and succeed unless it is being integrated seamlessly with a digital and mobile strategy. ~ Howard Schultz, Chairman & CEO of Starbucks, CNBC 4/29/14
    3. 3. YOU
    4. 4. MEMEs
    5. 5. #socmedtips @acgnewjersey
    7. 7. Why are you on the Internet? Why are you involved with Social Media? How much responsibility will you own?
    8. 8. ~ Simon Sinek
    9. 9. # s a l e s t i p
    10. 10. ~ Bernadette Jiwa
    11. 11. Content Context Structure
    12. 12. 1. Anticipated 2. Authentic 3. Believable 4. Clear 5. Concise 6. Engaging 8. Memorable 9. Perceived valuable 10. Realistic 11. Relatable 12. Relevant 13. Simple 14. Sustainable 15. Transparent 16. Visual To be or not to be? That is your question! BE
    13. 13. A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Audience You
    14. 14. Law of the Long Tail The Communication Target Audience Topic Generality Head Long Tail
    15. 15. What can you post that will create emotional dialogue? • Pride of ownership • Desired outcome
    16. 16. Keep It Simple & “Perceived” Valuable!
    17. 17. • LinkedIn • Website • Email • Twitter • HootSuite • YouTube • Blog • Google Plus • Webinars
    18. 18. @ G a p i n g V o i d @ J a r e t s S t u f f e d C u p c a k e s
    19. 19. • Viditude • Pat Ferdinandi ~ Viditude • • 973.619.9353 •
    20. 20. THE FORCE IS WITH YOU! Do Do Not Try
    21. 21. Pat Ferdinandi, YouTube Marketing Specialist Mark Twain squawked it best: She was not quite what you would call refined. She was not quite what you would call unrefined. She was the kind of person that keeps a parrot. ~Following the Equator; Pudd’nhead Wilson’s New Calendar