Jason Clarke on Innovation - BiZFiT Keynote 25 May 2011

the future belongs to those who see it first

Stuffed Rabbit
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Stuffed Rabbit

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Stuffed Rabbit

Starbucks
Subway
Boost
Tesco
Nokia
Apple
Big Arnie*
Old competitors dry up
New rivals get missed
The better way exists
(who will own it?)
Coffee
Fast food
Fruit juice
Petrol
Mobiles
Computing
Stuffed Company

opportunity

?
Old opportunities dry up
New opportunities get missed
suck harder!

think bigger!

to provide better service
to take a leadership role
better performance
better processes
better products
new markets
step change
to reduce costs
to solve problems
a competitive edge
to do more with less
better investor relations
future-proof their business
staff engagement & morale
improve customer experience

people want to
work in
buy from
invest in
contributeto
engage with
believe in
organisations that innovate

CUT THE CAKE FOUR TIMES: HOW MANY PIECES WOULD YOU GET?

CUT THE CAKE FOUR TIMES: HOW MANY PIECES CAN YOU GET?

0 or 1?
5?
8?
9?
2?
3?
12?
11?
4?
8?

If you’re not
ANNOYED
you’re just not
“Necessity may be the mother of invention, but irritation is the father”
PAYING
ATTENTION

“we’re looking for things that don’t work well… we look at everyday products that frustrate us then develop better solutions”
Sir James Dyson,
inventor, CEO Dyson

Combine
What else would you need at the same time?
Can we crossbreed it
with other ideas?
Mutate, mix, blend, fuse, add, integrate

Repurpose?
Forget what it was for,
what could it do?
Blutac, Playdoh
Listerine, Viagra...
What else could you
do with it?

Substitute
What could you use instead of it?
What else would work better?

Can we pinch from another idea?
What else is like this?
Ford & McD
Adopt?

What would it be like if it was huge?
What if we just enlarged one bit?
Magnify?

Simplify?
How many steps between ‘NEED’ and ‘GOT’?
Have we made it too damn hard?
Can we strip it down to a cleaner idea?

Modernise?
Update the technology?
Any old assumptions we could lose?

Reposition?
Would it be fantastic somewhere else?
Can it be part of another thing?

Rearrange?
How many ways could we reconfigure it?
What isn’t doing it’s best where it is?

Minify?
What if it was tiny?
Could we shrink one bit?

Reverse?
Try it backwards?
Inside out, upside down?
What if we did the
exact opposite?
Would it be better if it
was a whole lot worse?
Zig when they zag

Eliminate?
no picture
What’s weighing this idea down?
What would we do without it?

substitute?
combine?
magnify?
minify?
modernise?
reverse?
reposition?
eliminate?
repurpose?
rearrange?

japanese game show
craziness
normality
time

INTERESTING!
craziness
been done
what are you, NUTS?
time

I
A
D
E
old
new
way
way
imagine
develop
evaluate
act

Why not?What if? How about?
So what’s something no-one’s thought of?
Let’s try something different!
What’s the next generation of this gonna be?
What’s the 500 year plan?
I
magine

Ok, what would that look like?
Suppose it did work, how would it work?
Let’s find a way!
We could we actually do that?
So let’s describe it working from go to whoa...
What are the limitations?
I
D
evelop

Prove it!
How do you know that?
Is this the best bang for the buck?
Where’s the market?What’s the risk?
Where are the numbers? What are the options?
D
E
I
valuate

Just Do It!
Lead, follow or get out of my way.
Why are we still talking about this?
Are we there yet?
A
D
E
I
ct

I
“Why not..?”
D
innovation
cycle
“We can make that work”
A
“Let’s Rock!”
E
“Prove it!”

I
“Why not..?”
D
PRICE
PRODUCT
POSITION
PROCESS
PROBLEM
PEOPLE
PURPOSE
A
“Let’s Rock!”
E
“Prove it!”

Imagine
Fiona Woods?
Martin Luther King?
John Lennon?
Thomas Alva Edison?
Buddha?
Gandhi?
Nicola Tesla?
Leonardo Da Vinci?
artist
poet
philosopher
visionary
dreamer
nutter
dissenter

Condeleeza Rice?
Frank Lloyd Wright?
Develop
Thomas Jefferson?
Elenor Roosevelt?
Wylie Coyote?
Thomas Alva Edison?
Steve Jobs?
Giovanni Bernini?
Leonardo Da Vinci?
Elizabeth I?
Coco Chanel?
Maria Montessori?
mason
architect
designer
engineer
lawyer
planner
editor
author

Florence Nightingale?
Evaluate
Otto von Clauswitz?
Judge Judy?
Anna Wintour?
Donald Trump?
Solomon?
Jack Welch?
Gordon Ramsey?
Winston Churchill?
Sun Tzu?
broker
air traffic controller
judge
coaches
diagnostician
strategist
general
analyst

Fred Hollows?
Oscar Pistorius?
Act
Indiana Jones?
Edmund Hillary?
Joan of Arc?
Xena?
Neil Armstrong?
Napoleon Bonaparte?
Rambo?
Evil Knievel?
Lance Armstrong?
Alexander the Great?
Mohammad Ali?
Richard Branson?
Nike?
Stormin’ Norman?
warrior
athlete
officer
performer
astronaut
acrobat
test pilot
surgeon

I
“Why not..?”
D
ON
A
“Let’s Rock!”
OFF
E
“Prove it!”

Why not?
What if? How about?
What’s the
500 year plan?
Find a way!
How could we do that?
What are the limitations?
Just Do It!
Lead, follow or get out of my way.
Are we there yet?
Prove it!
Cost? Benefit? Risk?
Where are the numbers?
What are the options?

find theminds
clarify theneed
1.
3.
2.
pick theproject
4.
build theteams
6.
5.
support theprocess
create theincentives

I
D
% time
A
E

I
D
% resources
A
E

I
A
D
E
HIM
HER
HER again
THAT GAL
THAT GUY
SHE

I
A
D
E
Give me smart designs!
Give me problems!
Give me big ideas!
HIM
Give me a decision!
HER
HER again
THAT GAL
THAT GUY
SHE

I
A
D
E
panic junkie
party pooper
empire builder
t crosser & i dotter
irritant
drone
perfectionist
lunatic
rebel
obsessive
nut job
iconoclast
cynic
control freak
space cadet
devil’s advocate
loon
bureaucrat
process fiend
scheme weaver
enforcer

I
A
D
E
panic junkie
t crosser & i dotter
irritant
perfectionist
lunatic
rebel
obsessive
cynic
bureaucrat
nut job
drone
empire builder
party pooper
iconoclast
control freak
space cadet
devil’s advocate
loon
process fiend
scheme weaver
enforcer

I
A
D
E
cynic
bureaucrat
nut job
drone
empire builder
party pooper

john
paul
great minds not thinking alike

bill
dave

steve j
steve w

takeo
soichiro
orville

orville
wilbur

it‘s not our problem
head office won’t go for it
NO!
now‘s not a good time
it‘s complicated
it‘s not in the budget
it‘s been done
it‘s not gonna happen
it‘s never been done
it‘s historical
the market won’t go for it
it‘s political
it‘s not in the charter
this is not the right place
it‘s not our job
not the way we do it around here

“my people are idiots”
means
I don’t know what talent I have around me
“we’re not capable of this”
means
we‘ve never actually tried this before

“it’s not in the budget”
means
we spent the money on the wrong things
“it‘s not in the big plan”
means
the bosses didn’t think of it

“we tried this before”
means
we did it once half-arsed and gave up forever
“we’ve never done this before”
means
these excuses have worked up until now

“it‘s always been like this”
means
we should have gotten onto this earlier
“it‘s the same everywhere”
means
we should get everyone involved

“it’s political”
means
ego and blame decide things around here
“it‘s traditional”
means
I don’t know why we do it like this

It’s complicated.
It’s traditional.
It’s just the way it is.
You can’t change it.
It’s human nature.
Live in the real world.
I just work here.
It’s always been like this.”
It’s like that everywhere.”
There are worse things.”
It’s not really that bad.”
It’s not my problem.”
It’s not really a problem.”
It’s political.”
why do we do it like this?

probably onto something
missed the bus
TALK to
LISTEN to

We help people think.
www.mindsatwork.com.au

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Jason Clarke on Innovation - BiZFiT Keynote 25 May 2011

by SBDC WA on May 30, 2011

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Jason Clarke on Innovation - BiZFiT Keynote 25 May 2011 — Presentation Transcript