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Not your father’s library

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Connecticut Library Association Conference Presentation 2011 - April 2011 …

Connecticut Library Association Conference Presentation 2011 - April 2011

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  • Online User Experience Strategy
  • 1 of 5 largest libraries had an FB page in 2008 4 of 5 of largest libraries had an FB page in 2010 Still less than half of libraries that serve populations of less than 25K have FB pages in 2010
  • Early adopters - using traditional library success measures, did better between 2008 & 2010 than non-early adopters
  • There’s a Connecticut State Library?
  • Facebook Page – http://www.facebook.com/CtStateLibrary
  • Twitter Page - LibraryofCt
  • Flickr page
  • FB page – www.facebook.com/CTStateLibrary : 546 people “like” us Twitter stream: 1344 followers Flickr photos: 1,216 items / 21,235 views Integrations: Website – Feeds in, links out AddThis in footer Website & blogs’ RSS feeds Blog to Facebook page & Twitter feed Facebook page to Twitter feed
  • Projects: Tweeting witch trials Flickr in WPA Art site (comments) Photos for the Colt cult via Flickr (vs. solely digital collections / ContentDM) Flickr Commons Advocacy & Alerts Events
  • Social Media policy Policy generator: http://socialmedia.policytool.net/
  • Allocate resources to your digital presence The web is a requirement … & the web is now social Start by learning & researching, but don’t take too long Create a basic social media policy – use the online policy generator to see what ?s you need to answer Include your website in planning for these new online services
  • Transcript

    • 1. Not Your Father’s Library: Social Media as part of your (online) user experience strategy Sharon Clapp Web Resources Librarian Connecticut State Library [email_address]
    • 2. Libraries in the Social Media Landscape: 2010 Library Research Group. “U.S. Public Libraries and the Use of Web Technologies, 2010”. April 2011. http://www.lrs.org/documents/web20/WebTech2010_CloserLookReport_Final.pdf
    • 3. Effectiveness http://www.lrs.org/documents/web20/WebTech2010_CloserLookReport_Final.pdf
    • 4. “ There’s a Connecticut State Library?”
    • 5.  
    • 6.  
    • 7.  
    • 8. What’s worked
        • FB page – www.facebook.com/CTStateLibrary : 546 people “like” us
        • Twitter stream: 1344 followers
        • Flickr photos: 1,216 items / 21,235 views
        • Integrations:
          • Website – Feeds in, links out
          • AddThis in footer
          • Website & blogs’ RSS feeds
          • Blog to Facebook page & Twitter feed
          • Facebook page to Twitter feed
          • Slideshare for tutorials
          • YouTube for videos (much more multimedia needed!)
    • 9. Content that Adds Value
        • Projects:
          • Tweeting witch trials
          • Flickr in WPA Art site (comments)
          • Photos for the Colt cult via Flickr (vs. solely digital collections / ContentDM)
          • Flickr Commons
        • Advocacy & Alerts
        • Events
    • 10. Challenges
      • Social Media policy
        • Policy generator: http://socialmedia.policytool.net/
    • 11. Recommendations for your library
      • Allocate resources to your digital presence
      • The web is a requirement … & the web is now social
      • Start by learning & researching, but don’t take too long
      • Create a basic social media policy – use the online policy generator to see what ?s you need to answer
      • Include your website in planning for these new online services

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