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Not your father’s library
 

Not your father’s library

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Connecticut Library Association Conference Presentation 2011 - April 2011

Connecticut Library Association Conference Presentation 2011 - April 2011

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  • Online User Experience Strategy
  • 1 of 5 largest libraries had an FB page in 2008 4 of 5 of largest libraries had an FB page in 2010 Still less than half of libraries that serve populations of less than 25K have FB pages in 2010
  • Early adopters - using traditional library success measures, did better between 2008 & 2010 than non-early adopters
  • There’s a Connecticut State Library?
  • Facebook Page – http://www.facebook.com/CtStateLibrary
  • Twitter Page - LibraryofCt
  • Flickr page
  • FB page – www.facebook.com/CTStateLibrary : 546 people “like” us Twitter stream: 1344 followers Flickr photos: 1,216 items / 21,235 views Integrations: Website – Feeds in, links out AddThis in footer Website & blogs’ RSS feeds Blog to Facebook page & Twitter feed Facebook page to Twitter feed
  • Projects: Tweeting witch trials Flickr in WPA Art site (comments) Photos for the Colt cult via Flickr (vs. solely digital collections / ContentDM) Flickr Commons Advocacy & Alerts Events
  • Social Media policy Policy generator: http://socialmedia.policytool.net/
  • Allocate resources to your digital presence The web is a requirement … & the web is now social Start by learning & researching, but don’t take too long Create a basic social media policy – use the online policy generator to see what ?s you need to answer Include your website in planning for these new online services

Not your father’s library Not your father’s library Presentation Transcript

  • Not Your Father’s Library: Social Media as part of your (online) user experience strategy Sharon Clapp Web Resources Librarian Connecticut State Library [email_address]
  • Libraries in the Social Media Landscape: 2010 Library Research Group. “U.S. Public Libraries and the Use of Web Technologies, 2010”. April 2011. http://www.lrs.org/documents/web20/WebTech2010_CloserLookReport_Final.pdf
  • Effectiveness http://www.lrs.org/documents/web20/WebTech2010_CloserLookReport_Final.pdf
  • “ There’s a Connecticut State Library?”
  •  
  •  
  •  
  • What’s worked
      • FB page – www.facebook.com/CTStateLibrary : 546 people “like” us
      • Twitter stream: 1344 followers
      • Flickr photos: 1,216 items / 21,235 views
      • Integrations:
        • Website – Feeds in, links out
        • AddThis in footer
        • Website & blogs’ RSS feeds
        • Blog to Facebook page & Twitter feed
        • Facebook page to Twitter feed
        • Slideshare for tutorials
        • YouTube for videos (much more multimedia needed!)
  • Content that Adds Value
      • Projects:
        • Tweeting witch trials
        • Flickr in WPA Art site (comments)
        • Photos for the Colt cult via Flickr (vs. solely digital collections / ContentDM)
        • Flickr Commons
      • Advocacy & Alerts
      • Events
  • Challenges
    • Social Media policy
      • Policy generator: http://socialmedia.policytool.net/
  • Recommendations for your library
    • Allocate resources to your digital presence
    • The web is a requirement … & the web is now social
    • Start by learning & researching, but don’t take too long
    • Create a basic social media policy – use the online policy generator to see what ?s you need to answer
    • Include your website in planning for these new online services