Your SlideShare is downloading. ×
0
Not Your Father’s Library: Social Media as part of your (online) user experience strategy Sharon Clapp Web Resources Libra...
Libraries in the Social Media Landscape: 2010 Library Research Group. “U.S. Public Libraries and the Use of Web  Technolog...
Effectiveness http://www.lrs.org/documents/web20/WebTech2010_CloserLookReport_Final.pdf
“ There’s a Connecticut State Library?”
 
 
 
What’s worked <ul><ul><li>FB page –  www.facebook.com/CTStateLibrary  :  546 people “like” us </li></ul></ul><ul><ul><li>T...
Content that Adds Value <ul><ul><li>Projects: </li></ul></ul><ul><ul><ul><li>Tweeting witch trials </li></ul></ul></ul><ul...
Challenges <ul><li>Social Media policy  </li></ul><ul><ul><li>Policy generator:  http://socialmedia.policytool.net/ </li><...
Recommendations for your library <ul><li>Allocate resources to your digital presence </li></ul><ul><li>The web is a requir...
Upcoming SlideShare
Loading in...5
×

Not your father’s library

478

Published on

Connecticut Library Association Conference Presentation 2011 - April 2011

Published in: Education, Technology
1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total Views
478
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide
  • Online User Experience Strategy
  • 1 of 5 largest libraries had an FB page in 2008 4 of 5 of largest libraries had an FB page in 2010 Still less than half of libraries that serve populations of less than 25K have FB pages in 2010
  • Early adopters - using traditional library success measures, did better between 2008 &amp; 2010 than non-early adopters
  • There’s a Connecticut State Library?
  • Facebook Page – http://www.facebook.com/CtStateLibrary
  • Twitter Page - LibraryofCt
  • Flickr page
  • FB page – www.facebook.com/CTStateLibrary : 546 people “like” us Twitter stream: 1344 followers Flickr photos: 1,216 items / 21,235 views Integrations: Website – Feeds in, links out AddThis in footer Website &amp; blogs’ RSS feeds Blog to Facebook page &amp; Twitter feed Facebook page to Twitter feed
  • Projects: Tweeting witch trials Flickr in WPA Art site (comments) Photos for the Colt cult via Flickr (vs. solely digital collections / ContentDM) Flickr Commons Advocacy &amp; Alerts Events
  • Social Media policy Policy generator: http://socialmedia.policytool.net/
  • Allocate resources to your digital presence The web is a requirement … &amp; the web is now social Start by learning &amp; researching, but don’t take too long Create a basic social media policy – use the online policy generator to see what ?s you need to answer Include your website in planning for these new online services
  • Transcript of "Not your father’s library"

    1. 1. Not Your Father’s Library: Social Media as part of your (online) user experience strategy Sharon Clapp Web Resources Librarian Connecticut State Library [email_address]
    2. 2. Libraries in the Social Media Landscape: 2010 Library Research Group. “U.S. Public Libraries and the Use of Web Technologies, 2010”. April 2011. http://www.lrs.org/documents/web20/WebTech2010_CloserLookReport_Final.pdf
    3. 3. Effectiveness http://www.lrs.org/documents/web20/WebTech2010_CloserLookReport_Final.pdf
    4. 4. “ There’s a Connecticut State Library?”
    5. 8. What’s worked <ul><ul><li>FB page – www.facebook.com/CTStateLibrary : 546 people “like” us </li></ul></ul><ul><ul><li>Twitter stream: 1344 followers </li></ul></ul><ul><ul><li>Flickr photos: 1,216 items / 21,235 views </li></ul></ul><ul><ul><li>Integrations: </li></ul></ul><ul><ul><ul><li>Website – Feeds in, links out </li></ul></ul></ul><ul><ul><ul><li>AddThis in footer </li></ul></ul></ul><ul><ul><ul><li>Website & blogs’ RSS feeds </li></ul></ul></ul><ul><ul><ul><li>Blog to Facebook page & Twitter feed </li></ul></ul></ul><ul><ul><ul><li>Facebook page to Twitter feed </li></ul></ul></ul><ul><ul><ul><li>Slideshare for tutorials </li></ul></ul></ul><ul><ul><ul><li>YouTube for videos (much more multimedia needed!) </li></ul></ul></ul>
    6. 9. Content that Adds Value <ul><ul><li>Projects: </li></ul></ul><ul><ul><ul><li>Tweeting witch trials </li></ul></ul></ul><ul><ul><ul><li>Flickr in WPA Art site (comments) </li></ul></ul></ul><ul><ul><ul><li>Photos for the Colt cult via Flickr (vs. solely digital collections / ContentDM) </li></ul></ul></ul><ul><ul><ul><li>Flickr Commons </li></ul></ul></ul><ul><ul><li>Advocacy & Alerts </li></ul></ul><ul><ul><li>Events </li></ul></ul>
    7. 10. Challenges <ul><li>Social Media policy </li></ul><ul><ul><li>Policy generator: http://socialmedia.policytool.net/ </li></ul></ul>
    8. 11. Recommendations for your library <ul><li>Allocate resources to your digital presence </li></ul><ul><li>The web is a requirement … & the web is now social </li></ul><ul><li>Start by learning & researching, but don’t take too long </li></ul><ul><li>Create a basic social media policy – use the online policy generator to see what ?s you need to answer </li></ul><ul><li>Include your website in planning for these new online services </li></ul>
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×