Not your father’s library

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Connecticut Library Association Conference Presentation 2011 - April 2011

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  • Online User Experience Strategy
  • 1 of 5 largest libraries had an FB page in 2008 4 of 5 of largest libraries had an FB page in 2010 Still less than half of libraries that serve populations of less than 25K have FB pages in 2010
  • Early adopters - using traditional library success measures, did better between 2008 & 2010 than non-early adopters
  • There’s a Connecticut State Library?
  • Facebook Page – http://www.facebook.com/CtStateLibrary
  • Twitter Page - LibraryofCt
  • Flickr page
  • FB page – www.facebook.com/CTStateLibrary : 546 people “like” us Twitter stream: 1344 followers Flickr photos: 1,216 items / 21,235 views Integrations: Website – Feeds in, links out AddThis in footer Website & blogs’ RSS feeds Blog to Facebook page & Twitter feed Facebook page to Twitter feed
  • Projects: Tweeting witch trials Flickr in WPA Art site (comments) Photos for the Colt cult via Flickr (vs. solely digital collections / ContentDM) Flickr Commons Advocacy & Alerts Events
  • Social Media policy Policy generator: http://socialmedia.policytool.net/
  • Allocate resources to your digital presence The web is a requirement … & the web is now social Start by learning & researching, but don’t take too long Create a basic social media policy – use the online policy generator to see what ?s you need to answer Include your website in planning for these new online services
  • Not your father’s library

    1. 1. Not Your Father’s Library: Social Media as part of your (online) user experience strategy Sharon Clapp Web Resources Librarian Connecticut State Library [email_address]
    2. 2. Libraries in the Social Media Landscape: 2010 Library Research Group. “U.S. Public Libraries and the Use of Web Technologies, 2010”. April 2011. http://www.lrs.org/documents/web20/WebTech2010_CloserLookReport_Final.pdf
    3. 3. Effectiveness http://www.lrs.org/documents/web20/WebTech2010_CloserLookReport_Final.pdf
    4. 4. “ There’s a Connecticut State Library?”
    5. 8. What’s worked <ul><ul><li>FB page – www.facebook.com/CTStateLibrary : 546 people “like” us </li></ul></ul><ul><ul><li>Twitter stream: 1344 followers </li></ul></ul><ul><ul><li>Flickr photos: 1,216 items / 21,235 views </li></ul></ul><ul><ul><li>Integrations: </li></ul></ul><ul><ul><ul><li>Website – Feeds in, links out </li></ul></ul></ul><ul><ul><ul><li>AddThis in footer </li></ul></ul></ul><ul><ul><ul><li>Website & blogs’ RSS feeds </li></ul></ul></ul><ul><ul><ul><li>Blog to Facebook page & Twitter feed </li></ul></ul></ul><ul><ul><ul><li>Facebook page to Twitter feed </li></ul></ul></ul><ul><ul><ul><li>Slideshare for tutorials </li></ul></ul></ul><ul><ul><ul><li>YouTube for videos (much more multimedia needed!) </li></ul></ul></ul>
    6. 9. Content that Adds Value <ul><ul><li>Projects: </li></ul></ul><ul><ul><ul><li>Tweeting witch trials </li></ul></ul></ul><ul><ul><ul><li>Flickr in WPA Art site (comments) </li></ul></ul></ul><ul><ul><ul><li>Photos for the Colt cult via Flickr (vs. solely digital collections / ContentDM) </li></ul></ul></ul><ul><ul><ul><li>Flickr Commons </li></ul></ul></ul><ul><ul><li>Advocacy & Alerts </li></ul></ul><ul><ul><li>Events </li></ul></ul>
    7. 10. Challenges <ul><li>Social Media policy </li></ul><ul><ul><li>Policy generator: http://socialmedia.policytool.net/ </li></ul></ul>
    8. 11. Recommendations for your library <ul><li>Allocate resources to your digital presence </li></ul><ul><li>The web is a requirement … & the web is now social </li></ul><ul><li>Start by learning & researching, but don’t take too long </li></ul><ul><li>Create a basic social media policy – use the online policy generator to see what ?s you need to answer </li></ul><ul><li>Include your website in planning for these new online services </li></ul>

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