Starbucks’ mission has always been to “inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time” (Shultz, 2011). Given its mission, Starbucks sees itself as an integral part of each community in which it is located. It is not surprising that Corporate Social Responsibility (CSR), which is the notion that a corporation should enhance society and be accountable for its actions that affect society (D’Amato, Henderson, & Florence, 2009), would play an important role in the Starbucks business model. Starbucks currently has programs that are focused on ethical sourcing of coffee beans, recycling, energy efficiency, water conservation, green building, climate change, and community outreach (Schultz, 2011). In all of these cases, Starbucks has made notable progress toward stated goals (Aston, 2012); however, while impressive progress has been made, one of the challenges that Starbucks has struggled to address is the volume of waste generated by paper beverage cups.